Pricing: Natural Cane Vinegar
Pricing: Natural Cane Vinegar
The pricing strategy adapted by Dimalupig and Gabrielle Food Products is cost-based
pricing. The company have different mark-up for each product ranging from 17% to 50% based
on cost, since at present the company already have a stable demand. With that customer’s
perceived value regarding the product is not questionable and each products can be sold at a
profit even with a projected operating expense of Php 839,187.50.
Raw Materials Used and Sources of Raw Materials
Raw materials Source Unit Cost(P)
Sugar Cane Juice Pozorubbio 1400/drum
Sili Taiwa Urdaneta 80/kg
Sili Labuyo Urdaneta 180/kg
Garlic Urdaneta 70/kg
Salt Dasul 170-350/sack
Muscovado Rock Pozorubbio 60/sack
Bottles Pozorubbio 80/case
Stickers Dagupan Print Plus 7/sticker
Sugar Urdaneta 1850/sack