Do Banks Need To Advertise?
Do Banks Need To Advertise?
Do Banks Need To Advertise?
1. This activity placates any fears about the stability of the company.
2. Fund managers and investment banks struggle to attract top talent to their organization when
they are not well known.
3. When the industry is commoditized it will only be the brands (and excellent, honest service) that
will differentiate these evolving financial supermarkets.
4. More stress has been laid upon explaining to the public clearly and simply the services which
banks have to offer, and perhaps to trace the constructive work performed by bankers in
establishing the industries of the country.
Is pricing important?
Pricing for retail financial products matters for the economy as a whole. Prices serve as signals in
markets, provide information and therefore influence supply and demand of financial products. Prices
therefore have an impact on savings, wealth accumulation and efficient financial market inter-mediation
in an economy and also have distributional effects. Finally, banks’ pricing policy for financial products
has become increasingly scrutinized by regulators and subject to public criticism.
Retail banks are under continuing cost and earnings pressure. The refocusing of many financial
institutions on retail banking and the emergence of new competitors from other sectors, such as for
mobile payment services, is intensifying competition. Given this situation, pricing policy may generate
short and long-term competitive advantages by boosting profitability and customer satisfaction.
Banks’ clients have become more demanding and customers’ willingness to switch to other providers
has risen. It is against this background they need to set prices for their products and services at present.
Analyses suggest that prices for bank products play a central role in the consideration to switch banks.
Customers identify pricing as an area where they wish to see improvements and regard these as a
suitable means of increasing satisfaction with their bank
As a collective reaction to one of the worst financial crises at the time, the GSA set up a regulatory
firewall between commercial and investment bank activities, both of which were curbed and controlled.
Banks were given a year to decide on whether they would specialize in commercial or in investment
banking. Only 10% of commercial banks' total income could stem from securities; however, an exception
allowed commercial banks to underwrite government-issued bonds. Financial giants at the time such as
JP Morgan and Company, which were seen as part of the problem, were directly targeted and forced to
cut their services and, hence, a main source of their income. By creating this barrier, the GSA was aiming
to prevent the banks' use of deposits in the case of a failed underwriting job.
A year before the law was passed, Citicorp, a commercial bank holding company, merged with the
insurance company Travelers Group in 1998 to form the conglomerate Citigroup, a corporation
combining banking, securities and insurance services under a house of brands that
included Citibank, Smith Barney, Primerica, and Travelers. Because this merger was a violation of the
Glass–Steagall Act and the Bank Holding Company Act of 1956, the Federal Reserve gave Citigroup a
temporary waiver in September 1998. Less than a year later, GLBA was passed to legalize these types of
mergers on a permanent basis.
Marginal Standing Facility (MSF) is a new scheme announced by the Reserve Bank of India (RBI) in its
Monetary Policy (2011-12) and refers to the penal rate at which banks can borrow money from the
central bank over and above what is available to them through the LAF window.
MSF, being a penal rate, is always fixed above the repo rate. The MSF would be the last resort for banks
once they exhaust all borrowing options including the liquidity adjustment facility by pledging through
government securities, which has lower rate of interest in comparison with the MSF. The MSF would be
a penal rate for banks and the banks can borrow funds by pledging government securities within the
limits of the statutory liquidity ratio. The scheme has been introduced by RBI with the main aim of
reducing volatility in the overnight lending rates in the inter-bank market and to enable smooth
monetary transmission in the financial system.
MSF represents the upper band of the interest corridor and reverse repo as the lower band and the repo
rate in the middle. To balance the liquidity, RBI intend to use the sole independent "policy rate" which is
the repo rate and the MSF rate automatically gets adjusted to a fixed per cent above the repo rate (MSF
was originally intended to be 1% above the repo rate).
MSF came into effect from 9th May 2011. MSF scheme is provided by RBI by which the banks can
borrow overnight upto 1 per cent of their net demand and time liabilities (NDTL) i.e. 1 per cent of the
aggregate deposits and other liabilities of the banks. However, with effect from 17th April 2012 RBI has
raised the borrowing limit under the MSF from 1 per cent to 2 per cent of their NDTL outstanding at the
end of the second preceding fortnight. The rate of interest for the amount accessed through this facility
is fixed at 100 basis points (i.e. 1 per cent) above the repo rate for all scheduled commercial banks.
However, the rate of interest on the amount accessed from this facility got fixed at 300 basis points (i.e.
3%) above the repo rate with effect from 15/07/2013. In addition, access to the LAF window was
reduced by RBI to just 0.5% of their NDTL which in turn forced banks to access the MSF window for their
requirements, as LAF window was not sufficient enough. In the credit policy of September 2013, i.e.,
after one month, this was reversed, whereby MSF rate was cut by 75 bps from 10.25% to 9.5% and as on
September 2013 MSF stands at 200 bps (2%) above the repo rate, which is considered as the "policy
rate" in the economy. However, the amount that can be accessed using LAF window remains at 0.5% of
the NDTL.
Liquidity adjustment facility (LAF) is a monetary policy tool which allows banks to borrow money
through repurchase agreements. LAF is used to aid banks in adjusting the day to day mismatches in
liquidity.LAF consists of repo and reverse repo operations. Repo or repurchase option is a collaterised
lending i.e. banks borrow money from Reserve bank of India to meet short term needs by selling
securities to RBI with an agreement to repurchase the same at predetermined rate and date. The rate
charged by RBI for this transaction is called the repo rate. Repo operations therefore inject liquidity into
the system. Reverse repo operation is when RBI borrows money from banks by lending securities. The
interest rate paid by RBI is in this case is called the reverse repo rate. Reverse repo operation therefore
absorbs the liquidity in the system. The collateral used for repo and reverse repo operations comprise of
Government of India securities. Oil bonds have been also suggested to be included as collateral for
Liquidity adjustment facility
Liquidity adjustment facility has emerged as the principal operating instrument for modulating short
term liquidity in the economy. Repo rate has become the key policy rate which signals the monetary
policy stance of the economy.
Banks with ST liabilities more stable:
Liuidity at a bank is a measure of its ability to readily find the cash it may need to meet demands upon it.
Liquidity can come from direct cash holdings in currency or on account at the Federal Reserve or other
central bank. More commonly it comes from holding securities that can be sold quickly with minimal
loss. This typically means highly creditworthy securities, including government bills, which have short-
term maturities. Indeed if their maturity is short enough the bank may simply wait for them to return
the principal at maturity. Short-term, very safe securities also tend to trade in liquid markets, meaning
that large volumes can be sold without moving prices too much and with low transaction costs (usually
based on a bid/ask spread between the price dealers will pay to buy -- the bid -- and that at which they
will sell -- the ask.)However, a bank’s liquidity situation, particularly in a crisis, will be affected by much
more than just this reserve of cash and highly liquid securities. The maturity of its less liquid assets will
also matter, since some of them may mature before the cash crunch passes, thereby providing an
additional source of funds. Or they may be sold, even though this incurs a potentially substantial loss in
a fire sale situation where the bank must take whatever price it can get. On the other side, banks often
have contingent commitments to pay out cash, particularly through lines of credit offered to its retail
and business customers. (A home equity line is a retail example, while many businesses have lines of
credit that allow them to borrow within set limits at any time.) Of course, the biggest contingent
commitment in most cases is the requirement to pay back demand deposits at any time that the
depositor wants.
ST liabs for banks – CASA
For I banks- money market funds etc.
CASA more stable than MM funds which are affected by mobetary policy etc.
Comm and central bank and payment systems
To facilitate convertibility between different forms of money, central banks support the existence of at
least one payment system for their own currency that is widely accessible to banks. Payment systems
play a fundamental role in the economy by providing a range of mechanisms through which transactions
can be easily settled. As such, banknotes are part of this broad notion of payment systems. In spite of
the expanding role of its various substitutes, the banknote is still a fundamental payment instrument in
economic life. Yet this report focuses on a narrower concept whereby a payment system is a defined set
of instruments, procedures and rules for the transfer of funds from one bank to another. In these
systems, banks hold funds at a common agent (referred to in the report as “settlement institution”).
Payments between these banks are made by exchanging the liabilities of this settlement institution (the
“settlement asset”). Deposits at the settlement institution and the credit of the settlement institution
(when available) are both accepted as money by all the participants in the system. “Payment systems”
include payment mechanisms used by securities settlement systems (SSSs), whether the payment
mechanism is “embedded” within the SSS or external to it. This report does not distinguish between the
role central bank money plays in embedded mechanisms and in external payment systems, and the
analysis which follows is relevant to both. In practice, most - although by no means all - payment
systems settle in central bank money.3 In other words, the settlement institution is generally the central
bank. This role is consistent with the monetary order described earlier, whereby a commercial bank
honours its sight liabilities by converting them into central bank money if their clients demand it. It also
reflects the layered architecture of financial systems, whereby private individuals and non-financial
businesses hold (part of) their liquidity in banks, and banks in turn hold (part of) their liquidity in the
central bank.
Commercial banks perform many functions. They satisfy the financial needs of the sectors such as
agriculture, industry, trade, communication, so they play very significant role in a process of economic
social needs. The functions performed by banks, since recently, are becoming customer-centred and are
widening their functions. Generally, the functions of commercial banks are divided into two categories:
primary functions and the secondary functions.
Commercial banks perform various primary functions, some of them are given below:
Commercial banks accept various types of deposits from public especially from its clients,
including saving account deposits, recurring account deposits, and fixed deposits. These deposits
are payable after a certain time period
Commercial banks provide loans and advances of various forms, including an overdraft facility,
cash credit, bill discounting, money at call etc. They also give demand and demand and term loans
to all types of clients against proper security.
Credit creation is most significant function of commercial banks. While sanctioning a loan to a
customer, they do not provide cash to the borrower. Instead, they open a deposit account from
which the borrower can withdraw. In other words, while sanctioning a loan, they automatically
create deposits, known as a credit creation from commercial banks.
Along with primary functions, commercial banks perform several secondary functions, including many
agency functions or general utility functions. The secondary functions of commercial banks can be
divided into agency functions and utility functions.
Look back across your life - can you remember how many times you've needed to access a paper bank
statement? If you've ever had any type of credit the odds are that you have used a paper statement as
proof of income or savings. But wasn't it tedious waiting for the bank to mail you a statement?
Fortunately, you can now get your much needed paper work on demand. By cutting out the middleman
(the cashier) and printing off you statements at home you have almost instantaneous access to your
banking information.
‘How much money do I have available to spend?’, ‘What do my monthly outgoings look like?’ or ‘Can I
really afford a holiday this year?’ - these are the sort of questions most people find themselves
wondering on a regular basis. Not so long ago, providing an answer involved going to your bank,
ordering statements and then using a pen and paper to work out how healthy your finances really were.
Online banking changed all of this faster than you can say, ‘Damn, I’m broke!’. Whilst access to your
banking data is pretty much the norm, most banks have gone one step further and now provide you
with a selection of tools that give a graphical depiction of your spending history.
This boils down to convenience. Traditionally, banks required customers to deal with certain issues and
requests over the counter. This allowed banks to keep a tight rein on security and put new offers, loans
and deals directly in front of the customer (because, after all, we know how ineffective most mail
marketing campaigns are, right?)
Internet only banking has changed this whole business model. Sure, some people still like to have the
personal touch involved in their financial dealings. But, more and more, their hectic lifestyles are fuelling
a demand for Internet-based banking activities. Ordering a cheque book, raising your overdraft limit and
applying for loans can now all be done from the comfort of your armchair.
A few years ago, the first you knew that you’d breached your overdraft limit was when a plain, white
envelope landed in your mailbox. Accompanied by a penalty charge. Not a nice feeling for anyone, we
know. It’s not that we’re all spendthrifts - sometimes we just have a bad month. But, with an arcane
method of banking based on customers visiting their local branch, all but the most iron-willed eventually
lose track of their finances.
Real-time alerting solved this problem almost overnight. With minimal effort, it’s now possible to set
alerts for just about every financial eventuality you could ever think of. Want a warning when you’re
close to your overdraft limit? Simple - set up an email alert. Interested about how much money gets
spent using debit cards? No problem - the bank will send a text direct to your phone.
Remember the bad old days when online payments were simply the twinkle in an application
developer's eye? Debit cards were touted as the revolution that would signal the end of having to carry
cold, hard cash in your pocket. This meant that your payment mechanism was incredibly secure - unless
you wrote your pin number on a post-it note and stuck it to the back of your card!
But online payments have managed to fill this gap as well. This is one of the real plus points of Internet
only banking. Sure, pretty much all of the banks have online payment facilities but do you want to go
back to the bad old days of filling in reams of paperwork every time you want something done? I guess
not, which make this argument fairly moot. The bottom line is this: Internet only means exactly that and
it also leaves you free from the normal headaches you associate with the big high street banks.
So, that's four advantages of moving your bank account away from the tired old system that's been in
place for hundreds of years. Does it all seem a bit too good to be true? Of course it does. You see, like
anything in life, there are always negative aspects to consider. Let's take a look at some of the most
obvious points
Do you still receive checks for payment? Without a local branch to visit, banking checks can be an
inconvenient process. You'll need to post them off in the mail. So, if you're hoping to get quick access to
the money, be aware that the whole clearing process may take significantly longer.
When you think about security what's the first thing that comes to mind? Did you lock the doors before
going to bed? Would it be better to put the parcel in the trunk of your car rather than simply leaving it
on the back seat? How difficult would it be for someone to break into your bank, steal all the money and
bankrupt you? That last question doesn't really apply to you, does it? After all, Internet banks don't have
physical premises being spied on by cunning thieves, right?
Yes, this is very true, but there are other security concerns that put customers off. After all, we live in
the age of the world wide web. A dangerous place filled with hackers and crackers who are attempting
to steal your information at every turn. It's fair to say that most banks have incredibly complex security
mechanisms to prevent such a thing happening. But, ultimately, we are the weakest link in the chain. Or,
to put it another way, hands up who has their online account details 'disguised' as a person's name and
telephone number? See how easy it is to steal your details?
Do you remember the excitement that coursed through your body when you unpacked your brand new
computer? The hours spent assembling all the components (a job that normally takes on minutes but
ended up taking what seemed like an age because, like me, you, 'don't need an instruction manual'). Can
you recall regaling your friends with tales of how the digital love of your life opens websites in the blink
of an eye? But that was 5 years ago.
Technology, both in your computer and on the web, moves on. Sorry, it doesn't move on - it accelerates
into the distance at mind boggling speed which few home computer users can ever dream of keeping up
with. Now the once pristine companion you welcomed into your life with a fanfare that would rock the
heavens sits in the corner; dusty, unloved and slowly failing. Is it any wonder you get tired of waiting for
two minutes as your computer tries to load the login page of your Internet bank?
A long time ago, human beings evolved a clever mechanism that allowed to communicate basic
commands, warnings and stuff needed to stop them from being eaten by very large, hungry predators.
Many, many years later this series of grunts and clicks became something far more complex - the power
of human speech. As social animals, the ability to communicate complex ideas and principles has
ensured we dominate the planet. But have you ever tried to read a bank's legal documentation? It's
mind numbing.
If you're using an Internet only bank you only have two options - wade through swathes of non-sensical
words and phrases that will paralyse you with boredom or pick up the phone. If you choose the latter
option, expect to either be put on hold for some time or be transferred from department to department
as the operator tries to work out what you want (even though you really did select the right options on
your phone's keypad). Sticking with a bank that has a physical branch means you have access to staff
who don't speak some arcane banking language that was born in the dark ages and they can give you
the answers you need instantly.
FLOAT:
In economics, float is duplicate money present in the banking system during the time between a deposit
being made in the recipient's account and the money being deducted from the sender's account. It
makes up the smallest part of the money supply.
Float is most obvious in the time delay between a cheque being written and the funds to cover that
cheque being deducted from the payer's account. [1] Once the recipient of a cheque (the payee) deposits
it in his account, his bank immediately credits (increases) the payee's account, assuming that the payer's
bank will ultimately send the funds to cover the cheque. Until the payer's bank actually sends the funds,
both the payer and the payee have the "same" money in both of their accounts. Once the payee's bank
notifies the payer's bank (usually by presenting the cheques), the "duplicate" funds will be removed
from the payer's account and the cheques will be considered to have "cleared" the bank.
A Float causes marginal changes in the money supply. Before electronic cheque clearing, bad weather or
communication problems often caused float to significantly increase, as the clearing of cheques was
delayed.
LINE OF CREDIT
An arrangement between a financial institution, usually a bank, and a customer that establishes a
maximum loan balance that the bank will permit the borrower to maintain. The borrower can draw
down on the line of credit at any time, as long as he or she does not exceed the maximum set in the
agreement.
The advantage of a line of credit over a regular loan is that interest is not usually charged on the part of
the line of credit that is unused, and the borrower can draw on the line of credit at any time that he or
she needs to. Depending on the agreement with the financial institution, the line of credit may be
classified as a demand loan, which means that any outstanding balance will have to be paid immediately
at the financial institution's request.
Simplicity
Another great advantage of LLCs over corporations is the ease of setting up and running them. Whereas
incorporation can be an involved and costly process, all that is required to start an LLC is the filing of an
Articles of Organization and the drafting of an Operating Agreement defining the company's policies and
procedures (a filing fee, however, will still be required of LLCs). And whereas a corporation requires a
board of directors, officers, and regular shareholders' and directors' meetings, an LLC is not required to
observe such formalities in its operation. An LLC can be run from day to day essentially as if it were a
partnership.
No Ownership Restrictions
The biggest drawback of forming an S corporation—the restrictions on the type and number of
shareholders the corporation may have—is avoided by forming an LLC. The members of an LLC may be
foreign nationals or other companies, both of which are prohibited from owning stock in an S corporation.
In addition, there is no limit on the number of members an LLC may have, as there is with an S corporation.
No Perpetual Existence
Most states require that an LLC's Operating Agreement set a limit to the company's existence (usually 30
years). And in the absence of a clause in the Operating Agreement providing for the continuance of the LLC
in the event of the death or withdrawal of a member, the LLC will cease to exist when such events occur.
The transfer of ownership is also more restricted for an LLC (like a partnership) than for a corporation.
Checkable deposits are deposits where depositors can withdraw the money at will. These include all
checking accounts. Some checkable deposits, such as NOW, super-NOW, and money market accounts
pay interest, but most checking accounts pay very little or no interest. Instead, depositors use
checking accounts for payment services, which, nowadays, also includes electronic banking services.
Before the 1980s, checkable deposits were a major source of cheap funds for banks, because they
paid little or no interest on the money. But as it became easier to transfer money between accounts,
people started putting their money into higher yielding accounts and investments, transferring the
money when they needed it.
A Certificate of Deposit (CD) is a time deposit where the depositor agrees to keep the money in the
account until the CD expires. The bank compensates the depositor with a higher interest rate.
Although the depositor can withdraw the money before the CD expires, banks charge a hefty fee for
this.
There are 2 types of certificates of deposit (CDs): retail and large. A retail CD is for less than $100,000
and is generally sold to individuals. It cannot be resold easily. Large CDs are for $100,000 or more and
are highly negotiable so they can be easily resold in the money markets. Large negotiable CDs are a
major source of funding for banks.
Borrowings Banks also borrow money, usually from other banks in what is called the federal funds
market, so-called because funds kept in their reserve accounts at the Federal Reserve are called
federal funds, and it is these accounts that are credited or debited as money is transferred between
banks. Banks with excess reserves, which are usually smaller banks located in smaller communities,
lend to the larger banks in metropolitan areas, which are usually deficient in reserves.
The interbank loans in the federal funds market are unsecured, so banks only lend to other banks that
they trust. Part of the reason for the 2007 - 2009 Credit Crisis is that banks didn't know which other
banks were holding risky mortgage-backed securities that were beginning to default in large numbers,
so they stopped lending to each other, forcing banks to restrict their lending to the public, which
caused the supply of money to decline and the economy to contract.
Banks also borrow from nondepository institutions, such as insurance companies and pension funds,
but most of these loans are collateralized in the form of a repurchase agreement (aka repo), where
the bank gives the lender securities, usually Treasuries, as collateral for a short-term loan. Most repos
are overnight loans that are paid back with interest the very next day.
As a last resort banks can also borrow from the Federal Reserve (Fed), though they rarely do this since
it indicates that they are under financial stress and unable to get funding elsewhere. However, during
the credit freeze in 2008 and 2009, many banks borrowed from the Fed because they could not get
funding elsewhere.
Q.1 b How much capital would you keep in absence of banking regulations?
Economic capital is usually defined as the capital level that is required to cover the bank’s losses with a
certain probability or confidence level, which is related to a desired rating.
However, it is our view that such desired solvency standard should not be taken as a primitive, but
should be derived from an underlying objective function such as the maximization of the value of the
bank. For this reason, economic capital may be defined as the capital level that bank shareholders would
choose in absence of capital regulation.
Among the different sources, the deposits account for the largest component. For the banking sector as
a whole, deposits accounted for 78% of the total liabilities in FY 2012-13, hence the cost of funds.
Among the different sources, the deposits account for the largest component. For the banking sector as
a whole, deposits accounted for 78% of the total liabilities in FY 2012-13, hence the cost of funds
are driven largely by the cost of deposits. The component within deposits that has the lowest cost is the
CASA deposits, which accounted for 33% of deposits in FY 2012-13 for the banking sector. High CASA
ratios lead to lower overall cost of funds as the bank pays minimal interest rate on such deposits. Some
of the banks which have high CASA ratios include SBI (44% in FY 2012-13), ICICI Bank (43%), HDFC Bank
(43%), and Axis Bank (43%).
While the banking licence will prove beneficial for IDFC in the long run, analysts expect some pressure in
the short to medium term. In an April 2 report, Adarsh Parasrampuria and Pritesh Bumb of Prabhudas
Lilladher, said, "We expect IDFC's RoEs (return on equity) to come back to 12-13 per cent after dipping
to single digits in the first three-four years, even after assuming Casa (current account-savings
account)/branch of Rs 25-30 crore (in first five-six years) which is similar to Kotak/IndusInd Bank's
current Casa/branch.
Ability to leverage higher will be the key benefit for IDFC, but growth will likely be slow initially to limit
transition period pain. Thus, we expect payback to be back-ended for IDFC even on assuming they can
deliver on Casa (without having a retail foot print currently)."
The downside is that it takes time and lot of capital to build a brand and a large enough branch network
to become a serious retail bank.
"Gains from banking license is a long-term play and gains will take years to show on the balance sheet,"
says a banking analyst with a leading brokerage on condition of anonymity.
Ans: Typically CASA shall be 40% of the total deposits. The fixed deposits have to be brought down to
less than 50 per cent of total deposits. The savings and current accounts together must be increased to
more than 50 per cent while call deposit has to be nullified. This is an ideal deposit mix for the bank to
ensure profitability. The ideal deposit mix is considered healthy when it consists of high percentage of
low cost deposits. Efforts shall be oriented towards the mobilization of more savings bank deposits and
current accounts.
What is a call deposit? Deposits collected under money at call and at short notice are termed as call
deposit. To correct the mismatch in deposits while meeting the statutory requirements like CRR, SLR the
bank resorts to call deposits. Therefore call deposits are not regular or normal deposits for a bank. Call
deposits are costly and they attract interest at call money rate on day-to-day basis and hence the rate of
interest will be the highest.
DSCR 1.888
Since DSCR > 1.5 , we will consider lending 75% of 800 = Rs. 600 to the company
An SME manufacturer
No of articles: 50000
Cost:
Labour: 225
This is the loan amount that will be given to the SME by the bank.
For 1st two months, the bank will give a short term bullet loan to the SME.
The bill with the above value will be discounted by the bank.
1 Equity 1000 7 Cash 25
2 Reserves 1265 8 Raw Material 442
17 CA * 0.75 1878
21 Net Working Capital (16-20) 1365 18 Revolving Credit (17-20) 739