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    Uma Shankar
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    1. The document is a diary tracking grocery purchases over two weeks, noting the product, where it was purchased, and when. 2. It identifies the 3 most regularly purchased products as heritage toned milk, Dettol soap, and heritage milk bread. 3. For each product, it analyzes why it was purchased over others, the advantages/disadvantages, satisfaction, and intent to continue purchasing. It found consistency, quality, value for money, and family trust in brands like heritage as reasons for regular purchases. Protection against viruses was a key reason for continuing to purchase Dettol soap.

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    consumer behaviour tatics

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    191181_CB-2 ASSIGNMENT

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    1. The document is a diary tracking grocery purchases over two weeks, noting the product, where it was purchased, and when. 2. It identifies the 3 most regularly purchased products as heritage toned milk, Dettol soap, and heritage milk bread. 3. For each product, it analyzes why it was purchased over others, the advantages/disadvantages, satisfaction, and intent to continue purchasing. It found consistency, quality, value for money, and family trust in brands like heritage as reasons for regular purchases. Protection against viruses was a key reason for continuing to purchase Dettol soap.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    37 views7 pages

    CB-2 Assignment

    Uploaded by

    Uma Shankar
    1. The document is a diary tracking grocery purchases over two weeks, noting the product, where it was purchased, and when. 2. It identifies the 3 most regularly purchased products as heritage toned milk, Dettol soap, and heritage milk bread. 3. For each product, it analyzes why it was purchased over others, the advantages/disadvantages, satisfaction, and intent to continue purchasing. It found consistency, quality, value for money, and family trust in brands like heritage as reasons for regular purchases. Protection against viruses was a key reason for continuing to purchase Dettol soap.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 7

    CB ASSIGNMENT-2

    S.UMA SHANKAR
    191181 SEC-A

    heritage milk bread heritage Week-2


    Eggs 2 dozen Nearby mom and pop store Week-2
    Heritage toned milk Mom and pop store Week-2
    heritage panner heritage Week-2
    Heritage yogurt heritage Week-2
    Lipton green tea heritage Week-2
    Amul butter heritage Week-2
    Special Maggi masala heritage Week-2
    Red label tea powder heritage Week-2
    Life boy sanitizer heritage Week-2
    Red label tea powder heritage Week-2
    Dal heritage Week-2
    Dettol soap heritage Week-2
    Vegetables heritage Week-2

    Purchased products where when


    heritage milk bread heritage Week- 1
    Eggs 2 dozen Nearby mom and pop store Week -1
    Heritage toned milk Mom and pop store Week -1
    heritage panner heritage Week -1
    Heritage yogurt heritage Week -1
    Heritage butter heritage Week-1
    Vegetables (tomatoes, heritage Week-1
    potatoes, onions, capsicum,
    Palak, brinjal, drumsticks,
    and cauliflower
    heritage cheese heritage Week-1
    OREO biscuits heritage Week-1
    Life boy sanitizer heritage Week-1
    Red label tea powder heritage Week-1
    Dal heritage Week-1
    Dettol soap heritage Week-1
    Lipton green tea heritage Week-1
    20L WATER BOTTEL- 5 MOP AND POP Week-1
    1. For the next two-weeks period, you must keep a diary of the products you purchase.
    This is simply a listing of the products, when, and where you made the purchase. Do
    this daily.
    1. At the end of the two weeks, look for 3 products you seem to “consume” most
    regularly or consistently, then think back on those two weeks and analyse:

    THE 3 PRODUCTS WHICH I DAILY CONSUME IS

    1. Heritage toned milk


    2. Dettol soap
    3. Heritage milk bread

    1. heritage toned milk

    a. why you bought that product over the others?


    The reason I bought the heritage milk because I used to the heritage brand
    from childhood , in the middle we used the other brand milk but we didn’t
    satisfy with the taste of the milk so we stick to the same brand and the
    consistency of the product is really good we didn’t have any quality and taste
    issues until now . our family perceives that this brand of milk is superior when
    compared to others that is the reason, we bought this product over others

    b. what advantages or disadvantages resulted from purchasing that product


    over the others?
    The advantages I feel from the product is a value for money and we used to
    prepare curd sometimes from it and the result is thick and tasty I did not see
    any disadvantage from it

    c. your satisfaction/dissatisfaction with the purchase


    I am completely satisfied with the product as the brand providing consistency
    quality in their product
    d. your intent to continue that purchase (or note if you decided to change your
    purchase pattern & why)
    our family is a fan of Chandra babu Naidu who is co-founder of heritage
    brand. All our dairy product which we buy is from heritage. we buy from
    heritage supermarket, their products where completely satisfied us which
    where good in quality and value for money. our family felt that there were
    using for a long time they used to the brand.

    e. At the end of the two weeks, choose 3 key products and consider one major
    psychological factor or process for each separate product (e.g. peer pressure,
    learning, memory, perceptions, subliminal messages, etc.) that contributed
    most to your consumption pattern (i.e. one different process for each of
    the 3 products).
    Psychological factor was our family perceives that heritage brand in Hyderabad is
    superior to other brand as our family consumes these products from years. we never
    dissatisfied with the product. the taste and the quality are consistent. our buying
    pattern never change with the dairy product. we travelled and tried different brand
    of milk, but we did not like much as we liked heritage. so, we stick to the same brand
    of milk (heritage)

    2. Dettol soap.
    a. why you bought that product over the others?
    As pandemic began a months ago, so we must use the disinfected soap to
    protect from covid. I believed that Dettol is superior in sanitize products
    where their advertisements motivates a lot to be safe in these pandemic and
    our family doctor suggested to use Dettol products for an effective
    sanitization , I used these product a while ago for the wounds cleaning, I felt
    that it burns a lot while cleaning the wound which I perceives that its heals
    faster , that’s the reason I buys the soap so that in this pandemic situations
    its protects from virus so, we using this product after the country hits
    pandemic to protect our self

    b. what advantages or disadvantages resulted from purchasing that product


    over the others?
    The main advantage is felt that Dettol soap we use it both for bathing and
    washing hands, so we do not have to purchase any sanitizer while disinfecting
    our hands. I wash my hands with the soap at home without using any
    sanitizer , I only use sanitizer while I’m outside which we save some money
    on sanitizers , the only disadvantage is price a bit higher when compared to
    the other brands.

    c. your satisfaction/dissatisfaction with the purchase


    I am very satisfied with the purchase I made , the smell which I felt that it’s a
    superior product over any other antiseptic soap , our family started using these
    product after the pandemic, I feel it’s a top-notch product which is available in
    the market as I felt it’s a completely protect my family from virus and from being
    sick.

    d. your intent to continue that purchase (or note if you decided to change your
    purchase pattern & why)
    my intent to buy this product is because I have a strong trust on the brand, as its
    been for a year in the market and a market leader in the segment in sanitize
    ed products where most of the Indian users trust these brands.

    e. At the end of the two weeks, choose 3 key products and consider one major
    psychological factor or process for each separate product (e.g. peer pressure,
    learning, memory, perceptions, subliminal messages, etc.) that contributed
    most to your consumption pattern (i.e. one different process for
    each of the 3 products).
    The psychological factor for these product is the learning where their
    advertisements are meant to the superior brand in antiseptics which I
    watching from the childhood , I always felt to buy a Dettol brands in these
    pandemic situation , our family were health conscious in order to fulfil that I
    consume these product regularly to protect our self , the advertisement
    build a memory structure in my mind with there latest advertisements , its
    created a image that its been in the market a while ago and it’s a successful in
    the market

    3. Heritage milk bread:

    a. why you bought that product over the others?


    The softness in the bread I feel is so better its melt in the mouth easily while I
    consume with the egg in the breakfast , as I have a trust in heritage brand
    it have a consistent softness which I felt , and it have a affordable pricing
    which I use these product regularly In these pandemic as more health
    conscious and to improve my immunity I used to these bread for the
    breakfast followed by egg , I felt more healthy and active after using these
    product so I bought these product over others .

    b. what advantages or disadvantages resulted from purchasing that product


    over the others?
    The advantage is that it’s have a rich in calcium which provides strength
    which is important in these pandemic and longevity to the bones and I feel
    that eating bread makes a lot of health benefits and I didn’t felt any
    disadvantage after using these product.

    c. your satisfaction/dissatisfaction with the purchase


    I completely satisfied with the product, as It have a lot of health benefits
    which is important in these pandemic situations, and the softness make me
    to stick to the brand.
    d. your intent to continue that purchase (or note if you decided to change your
    purchase pattern & why)
    I continued with the purchase because I used cheaper brands but I didn’t
    satisfied it has a good quality and tasty ,and the consistency of the product is
    improved which make me to buy as I’m a person only stick to the used brand
    rather than try to the new product, so I intent to continue these product for a
    longer period of time

    e. At the end of the two weeks, choose 3 key products and consider one major
    psychological factor or process for each separate product (e.g. peer pressure,
    learning, memory, perceptions, subliminal messages, etc.) that contributed
    most to your consumption pattern (i.e. one different process for
    each of the 3 products

    I consider the psychological factor is the attitude towards its brand , I


    believed that the image of the brand is stick to me , as I never felt the brand
    degrade in quality for years , so I buys these product and I used to buy at
    heritage super market its create an image in me and my family and I trusted
    for a longer period . the nutritional facts in the product is bit higher that
    influence a lot in buying, we use a milk mist brand bread In the middle while
    I’m out of city where there is no availability of heritage bread , I personally
    didn’t liked the bread as it have a bit hard and it have a different taste which I
    didn’t liked it so our family prefer the heritage brand bread as we are loyal to
    the heritage brand .
    At the end I am conclude about my purchase is that I am more loyal to the
    heritage brand because of its consistency in quality, so I prefer to buy most of
    the heritage products rather than other products in the market.

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