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English 5 Lesson 5
English 5 Lesson 5
Propagandas
Introduction
Objectives
In this lesson, you will learn the following:
Determine ideas that are explicitly used to influence viewers
Learning Points
1. Name-calling is the use of derogatory or offensive words or phrases to connect a person or an idea
to a negative concept. Its aim is to make a person reject or judge something without looking at the
facts.
Examples:
2. Testimonial uses the opinions of people to promote certain ideas. This includes using experts and
famous people to endorse a product or support an idea or cause.
Examples:
3. Plain folks is a technique wherein a person presents himself or herself as an ordinary life in order
to connect with the target audience or the masses. The person attempts to convince the audience
that his or her ideas are the ideas of the “ordinary people.” This technique is common among
political candidates who adopt a demeanor in order to appear as ordinary citizens.
Examples:
4. Bandwagon is a technique used to influence people to “join the crowd” or to persuade people to
follow a general trend. The idea is to convey that “since everybody is doing it, you should do it,
too.” If a person does not go on board, he or she will be left out or will be on the losing side.
Examples:
5. Eye appeal is a technique that uses a fake image of an item by altering the real one. Using photo
manipulation software, items are made to look better than how they truly appear in reality.
Examples:
A. Identify the propaganda device used in each situation. Write your answer in your notebook.
______________1. A poster says, “Are you one of us? Get the latest phone model! Grab one now!”
______________3. A company says that their brand is number 1 and that the other brand is cheap and of
inferior quality.
______________4. A mayor is seen in the public market talking to vendors and selling fish to customers.
______________5. A local celebrity endorses a shampoo that will make your hair tangle-free.
B. Identify what kind of propaganda devices are the following.
6. _______________ 7. _______________
8. _______________ 9. _______________
10. _______________
Generalization
Propaganda is communication that is used primarily to influence an
audience and further an agenda, which may not be objective and may be
presenting facts selectively to encourage a particular synthesis or perception, or
using loaded language to produce an emotional rather than a rational response
to the information that is presented.