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    Ariane Mae Masangkay
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    This document discusses various propaganda techniques used to influence people's opinions and thinking. It defines propaganda as ideas or information spread to deliberately influence people. Some common propaganda devices discussed include name-calling, testimonials, plain folks, bandwagon, and eye appeal. Examples are provided for each technique. The document then provides practice identifying the propaganda devices used in different situations and classifying other devices. It concludes with a generalization that propaganda is communication used to influence an audience and further an agenda, which may present selective facts or use emotional rather than rational appeals.

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    This document discusses various propaganda techniques used to influence people's opinions and thinking. It defines propaganda as ideas or information spread to deliberately influence people. Some common propaganda devices discussed include name-calling, testimonials, plain folks, bandwagon, and eye appeal. Examples are provided for each technique. The document then provides practice identifying the propaganda devices used in different situations and classifying other devices. It concludes with a generalization that propaganda is communication used to influence an audience and further an agenda, which may present selective facts or use emotional rather than rational appeals.

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    © All Rights Reserved
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    48 views4 pages

    English 5 Lesson 5

    Uploaded by

    Ariane Mae Masangkay
    This document discusses various propaganda techniques used to influence people's opinions and thinking. It defines propaganda as ideas or information spread to deliberately influence people. Some common propaganda devices discussed include name-calling, testimonials, plain folks, bandwagon, and eye appeal. Examples are provided for each technique. The document then provides practice identifying the propaganda devices used in different situations and classifying other devices. It concludes with a generalization that propaganda is communication used to influence an audience and further an agenda, which may present selective facts or use emotional rather than rational appeals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 4

    Early Christian College

    OF ARTS AND TECHNOLOGY INC.


    #202 R. Mercado St., Poblacion, Santa Maria, Bulacan

    Propagandas

    Introduction

    Propaganda makes use of a


    collection of devices and tricks
    intended to influence your thinking.
    What follows is a collection of these
    techniques synthesized from several
    sources. Some of them are related
    and may overlap. Learning to
    recognize these techniques can go a
    long way toward immunizing
    yourself from the effects of
    propaganda.

    Objectives
    In this lesson, you will learn the following:
     Determine ideas that are explicitly used to influence viewers
    Learning Points

    Propaganda refers to any ideas or information spread to deliberately influence the


    opinions, thinking, and emotions of people. Propagandas can have positive and negative effects.
    A propaganda can promote, endorse, and uphold ideas. On the other hand, it can also deliberately
    mislead people’s views and ideas.
    Propagandists use a variety of techniques or devices to influence others. Here are some
    commonly used propaganda devices:

    1. Name-calling is the use of derogatory or offensive words or phrases to connect a person or an idea
    to a negative concept. Its aim is to make a person reject or judge something without looking at the
    facts.

    Examples:

    2. Testimonial uses the opinions of people to promote certain ideas. This includes using experts and
    famous people to endorse a product or support an idea or cause.

    Examples:

    3. Plain folks is a technique wherein a person presents himself or herself as an ordinary life in order
    to connect with the target audience or the masses. The person attempts to convince the audience
    that his or her ideas are the ideas of the “ordinary people.” This technique is common among
    political candidates who adopt a demeanor in order to appear as ordinary citizens.

    Examples:
    4. Bandwagon is a technique used to influence people to “join the crowd” or to persuade people to
    follow a general trend. The idea is to convey that “since everybody is doing it, you should do it,
    too.” If a person does not go on board, he or she will be left out or will be on the losing side.

    Examples:

    5. Eye appeal is a technique that uses a fake image of an item by altering the real one. Using photo
    manipulation software, items are made to look better than how they truly appear in reality.

    Examples:

    A. Identify the propaganda device used in each situation. Write your answer in your notebook.

    ______________1. A poster says, “Are you one of us? Get the latest phone model! Grab one now!”

    ______________2. A poster displays mouth-watering tasty burgers in large sizes.

    ______________3. A company says that their brand is number 1 and that the other brand is cheap and of
    inferior quality.

    ______________4. A mayor is seen in the public market talking to vendors and selling fish to customers.

    ______________5. A local celebrity endorses a shampoo that will make your hair tangle-free.
    B. Identify what kind of propaganda devices are the following.

    6. _______________ 7. _______________

    8. _______________ 9. _______________

    10. _______________

    Generalization
    Propaganda is communication that is used primarily to influence an
    audience and further an agenda, which may not be objective and may be
    presenting facts selectively to encourage a particular synthesis or perception, or
    using loaded language to produce an emotional rather than a rational response
    to the information that is presented.

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