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Athletic Footwear Report 2020: Statista Consumer Market Outlook
Athletic Footwear Report 2020: Statista Consumer Market Outlook
November 2020
Agenda
2
Athletic Footwear is an important part of the Footwear
market
Market definition
▪ The Athletic Footwear segment includes shoes specifically designed for sports purposes (e.g. soccer, tennis,
basketball etc.).
▪ The definition includes only functional sports shoes and excludes snow-ski footwear as well as skating boots.
▪ Most so-called "athleisure" footwear or sneakers, i.e. everyday footwear with an athletic appearance, are
excluded from this definition and can be found in the Sneakers segment.
▪ Ski boots
▪ At 39%, Textile & Other Footwear was the largest segment of the Sneakers
Footwear market with US$172.3 billion in revenues in 2019. The
Athletic Footwear segment had a market share of 12% and its revenue 16%
amounted to US$51.6 billion in 2019. Leather
Footwear
▪ Key players in the Footwear market include NIKE, Inc., adidas AG, Yue 33%
Yuen Industrial (Holdings) Ltd., Puma SE, and SKECHERS USA, Inc.
4.3%1 39%
522.5 543.7 565.0 Textile & 12%
467.8 497.6 Other Footwear
439.0 432.1 Athletic Footwear
1: CAGR: Compound Annual Growth Rate / average growth rate per year
4 Sources: Statista Consumer Market Outlook 2020
In 2019, worldwide Athletic Footwear sales amounted
to US$51.6 billion
Segment overview (1/2)
1: CAGR: Compound Annual Growth Rate / average growth rate per year
5 Sources: Statista Consumer Market Outlook 2020
In the Athletic Footwear segment, volume sales
reached 0.5bn pairs in 2019
Segment overview (2/2)
0.6
0.6
0.6
0.5
6.2%1
0.5
0.5 0.5
0.4
0.4
0.4
0.4
0.3
0.3
0.3
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
1: CAGR: Compound Annual Growth Rate / average growth rate per year
6 Sources: Statista Consumer Market Outlook 2020
Due to COVID-19, the 2020 forecast for the Athletic
Footwear segment is 5.8% lower now
COVID-19 impact
69.6
66.6
66.6
63.6
63.6
60.6
57.6 60.1
54.6
56.1
-5.8%
51.6
51.6 51.4
69.6
+5.1%1
51.6
2019 2025
1: CAGR: Compound Annual Growth Rate / average growth rate per year
8 Sources: Statista Consumer Market Outlook 2020
NIKE, Inc. had the highest total revenue of the top
companies in the Footwear market
Footwear: top 10 companies by revenue
Rank Company Year1 Worldwide company revenue in billion US$ No. of employees2
1: Reflects the most recent year for which data was available for all companies shown here 2: In thousand
9 Sources: Statista Company Database 2020, Puma 2020, New Balance 2020, Asics 2020
Agenda
10
In 2019, people of Hong Kong and Americans spent
the most on Athletic Footwear
Worldwide comparison
Norway 37.4
Asia
34%
Luxembourg 33.6
Austria 31.0
Netherlands 27.9
Iceland 26.9
Canada 26.7
Footwear total 98.1 101.1 103.9 107.0 111.7 116.1 119.8 123.5 119.3 127.9 134.8 139.8 143.8 147.7 3.2%
Athletic Footwear 8.8 9.2 9.6 10.5 11.5 12.2 12.8 13.2 13.0 14.0 14.9 15.6 16.2 16.8 5.1%
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 118.3 121.5 124.6 127.9 133.0 137.9 141.9 145.9 140.6 150.7 158.7 164.6 169.3 174.0 3.0%
Athletic Footwear 10.6 11.0 11.5 12.5 13.6 14.5 15.1 15.6 15.3 16.5 17.5 18.4 19.1 19.8 4.9%
1: CAGR: Compound Annual Growth Rate / average growth rate per year from 2012 to 2025
12 Sources: Statista Consumer Market Outlook 2020
In Europe, the UK was the country with the highest
revenue in the Athletic Footwear segment
KPI comparison – Europe (2/2)
Revenue ranking in billion US$ in 2019 Revenue per capita ranking in US$ in 2019
US$2 US$42 Out of scope
Germany 2.1
Italy 1.3
France 1.1
Russia 0.8
Footwear total 115.2 122.2 130.2 138.1 146.1 151.9 157.7 164.6 159.9 174.8 187.2 197.3 205.7 214.1 4.9%
Athletic Footwear 12.9 13.9 15.2 16.8 18.1 18.5 18.8 19.5 18.8 20.3 21.6 22.5 23.3 24.0 4.9%
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 125.7 132.1 139.4 146.4 153.4 158.0 162.6 168.2 162.1 175.7 186.8 195.5 202.5 209.4 4.0%
Athletic Footwear 14.0 15.1 16.3 17.8 19.0 19.3 19.3 20.0 19.0 20.4 21.5 22.3 22.9 23.5 4.0%
1: CAGR: Compound Annual Growth Rate / average growth rate per year from 2012 to 2025
14 Sources: Statista Consumer Market Outlook 2020
In the Americas, the U.S. was the country with the
highest revenue in the Athletic Footwear segment
KPI comparison – Americas (2/2)
Revenue ranking in billion US$ in 2019 Revenue per capita ranking in US$ in 2019
US$1 US$45 Out of scope
Brazil 1.3
Mexico 1.2
Canada 1.0
Argentina 0.4
Footwear total 88.8 94.7 100.2 105.3 111.1 117.2 125.6 133.2 134.9 145.5 154.6 163.0 170.7 178.3 5.5%
Athletic Footwear 9.0 9.4 10.1 11.0 12.5 14.0 15.6 17.1 17.9 19.9 21.7 23.4 24.9 26.5 8.7%
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 21.8 23.0 24.1 25.0 26.2 27.4 29.1 30.6 30.7 32.8 34.6 36.2 37.7 39.1 4.6%
Athletic Footwear 2.2 2.3 2.4 2.6 3.0 3.3 3.6 3.9 4.1 4.5 4.9 5.2 5.5 5.8 7.7%
1: CAGR: Compound Annual Growth Rate / average growth rate per year from 2012 to 2025
16 Sources: Statista Consumer Market Outlook 2020
In Asia, China was the country with the highest
revenue in the Athletic Footwear segment
KPI comparison – Asia (2/2)
Revenue ranking in billion US$ in 2019 Revenue per capita ranking in US$ in 2019
US$1 US$19 Out of scope
China 10.3
Japan 2.4
India 1.5
Footwear total 8.2 8.7 9.3 9.7 10.3 10.9 11.8 12.8 13.1 14.5 15.7 16.8 17.9 18.9 6.7%
Athletic Footwear 0.9 1.0 1.0 1.0 1.0 1.1 1.2 1.3 1.3 1.3 1.4 1.5 1.6 1.6 4.7%
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 8.5 8.9 9.2 9.4 9.7 10.1 10.6 11.2 11.2 12.1 12.8 13.4 13.9 14.4 4.1%
Athletic Footwear 0.9 1.0 1.0 1.0 1.0 1.0 1.0 1.1 1.1 1.1 1.2 1.2 1.2 1.2 2.2%
1: CAGR: Compound Annual Growth Rate / average growth rate per year from 2012 to 2025
18 Sources: Statista Consumer Market Outlook 2020
In Africa, Nigeria was the country with the highest
revenue in the Athletic Footwear segment
KPI comparison – Africa (2/2)
Revenue ranking in billion US$ in 2019 Revenue per capita ranking in US$ in 2019
US$1 US$3 Out of scope
Nigeria 0.3
Egypt 0.2
Algeria 0.1
Angola 0.1
Footwear total 3.7 3.9 4.0 4.1 4.3 4.5 4.7 4.8 4.9 5.2 5.4 5.5 5.7 5.9 3.6%
Athletic Footwear 0.3 0.3 0.3 0.3 0.4 0.4 0.4 0.5 0.5 0.5 0.5 0.6 0.6 0.6 5.3%
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 CAGR1
Footwear total 104.1 106.5 108.5 110.0 112.9 115.6 118.9 121.5 122.8 126.7 130.0 133.0 135.6 138.3 2.2%
Athletic Footwear 8.6 8.9 8.9 9.0 9.6 10.4 11.2 11.6 11.9 12.4 12.9 13.4 13.8 14.2 3.9%
1: CAGR: Compound Annual Growth Rate / average growth rate per year from 2012 to 2025
20 Sources: Statista Consumer Market Outlook 2020
In Australia & Oceania, Australia was the country with
the highest revenue in the Athletic Footwear segment
KPI comparison – Australia & Oceania (2/2)
Revenue ranking in billion US$ in 2019 Revenue per capita ranking in US$ in 2019
US$1 US$15 Out of scope
Australia 0.39
Fiji <0.01
+24.6% +74.9%
18.3 18.1
14.7
10.3
+30.0%
3.7
2.8 +32.8%
+21.6%
2019 2025 2019 2025 2019 2025 2019 2025 2019 2025
23
A key trend to watch for is the emergence of
performance-tracking smart running shoes
Analyst opinion
Trends
▪ The growing participation of people in sport- and fitness-
related activities and the availability of customizable footwear
are fueling the growth of this market.
▪ Adidas
▪ Puma
25 Sources: Statista Consumer Market Outlook 2020, Statista Digital Market Outlook 2020
In 2020, consumers have shifted to purchasing
clothing online in all major eCommerce markets
COVID-19 impact on eCommerce
1: Survey period March 23, 2020 – May 3, 2020; 2: E.g., hand sanitizer, toilet paper
"Have you deliberately purchased any of these products or services online instead of offline because of the COVID-19 / Corona pandemic?"; multi-pick; base: n=19,259, all respondents
26 Sources: Statista Survey "COVID-19 Barometer 2020"; survey period March 23, 2020 – May 10, 2020
Vip.com was the biggest online retailer specialized in
Fashion globally in 2019
Top eCommerce stores by net sales
27 Sources: eCommerceDB.com
Agenda
28
We use bottom-up and top-down approaches for our
sizing of the markets’ status quo
Methodology (1/3)
Market sizes are determined using a bottom-up or top-down approach ▪ Company profiles and key performance indicators
based on an individual logic for each market segment. Demand-side
▪ Product and price monitoring
factors, such as per-capita consumption, are linked to various
performance factors, such as at-home and out-of-home consumption or ▪ News and trends
average customer turnover. All markets are assessed at retail prices
including country- and product-specific sales taxes and excise duties. Studies & third-party data
Other sources, such as household budget surveys on national levels,
▪ Market analyses and analyst opinions
complement the demand-side estimates.
▪ Annual reports and industry analyses
For detailed information regarding the methodology, please have a look
at our Consumer Market Outlook Methodology. ▪ Academic studies
Driver-based transfer of market data to non-core Non-core country market sizing exemplified by1 the
countries Hungarian Cosmetics market in 2018
The market data for non-core countries is generated using algorithmic
Step 1: Choose reference core country2 Poland Hungary
models. To compensate for the lack of available data and to evaluate a
(core country) (non-core country)
country’s potential, we use the performance ratios of core countries with
a similar infrastructure and similar development conditions as Step 2: Compare key market indicators3
benchmark values. Then we apply an algorithm-based calculation to
create market KPI estimations, using the country’s key market indicators Population 38.1m 9.7m
as drivers. Consumer spending per capita US$8,174 US$7,542
GDP per capita US$14,756 US$15,679
Over 100 driver data sets for 150 countries have been collected from a Price level index 44.0 44.8
variety of sources, including the International Monetary Fund (IMF), the Human development index 0.865 0.838
International Telecommunication Union (ITU), the World Bank, and many
others. The data sets either include a forecast from the source or are Step 3: Apply an algorithm to estimate market KPIs, using data from the
forecast by Statista using trend analyses and prediction techniques core country as base and the country’s key market indicators as drivers
based on historical data from 2000 to 2018. The drivers are categorized
and assigned to the markets so that the top three correlating drivers
Result: Poland Hungary
can then be selected for each market segment. (benchmark) (KPI estimated)
The chosen drivers do not only have the best mathematical fit, but they Average revenue per capita US$14.04 US$13.63
must also have an actual influence on the performance of the markets. If
specific drivers are not available for one country, they can be replaced
with a set of backup economic development drivers of more general
nature.
1: Simplified illustration 2: Several core countries are used to get the final results 3: Further key market indicators were used in the final algorithm
30 Sources: Statista Consumer Market Outlook 2020
Our COVID-19 forecasts build on extensive research
Methodology (3/3)
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Simon Lüdemann
Analyst
www.statista.com