Professional Documents
Culture Documents
Marketing Management: Group Members: Oasama Mahmood Batla Rameel Safwan Umm-e-Areeba Mustafa
Marketing Management: Group Members: Oasama Mahmood Batla Rameel Safwan Umm-e-Areeba Mustafa
Group Members:
Oasama Mahmood Batla
Rameel
Safwan
Umm-e-Areeba Mustafa
Introduction of the Company
Distribution
Channel Sole Distributor
Sub Distributor
Distribution Channel
contd….
•
Credit sales responsibility of distributor.
•
Sole distributor is Qadri Traders.
•
There are 8 sub distributors of Bona Papa
in Karachi.
•
Company assign order bookers with the
distributor.
•
No. of order booker depends on area
demand.
•
Company has an application to facilitate
channel management.
•
10% margin is given to channel members.
Order booker books order and are
Order Booking
•
on company payroll.
• Minimum visit of order booker is
50 stores per day including new
ones.
• Strike rate is 25-30 shops on avg.
• PJP is different of order booker
everyday.
• Order booker first cover a
particular section.
• Each section there are 50
routs/shops an order booker has
to cover.
Retail Universe is 25000 shops and Bona Papa brand coverage
Presence is 9000 shops.
Presence LMTs:
Chase Up
Contd…
•
E-COMMERCE
• Humart
• Deedo.pk
• Discontinued on daraz
Tier A HPOs