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Assignment: MBA Management Studies FMC
Assignment: MBA Management Studies FMC
Programme MBA
Department MANAGEMENT STUDIES
Faculty FMC
1. Awareness stage:
Awareness is a stage where I get to know about the car from friends,
family, articles, and advertisements. Very little I am exposed to the
information about the car at this stage I don’t give much interest or
attention to the car. Just glimpse and bit knowledge I do have about this
car details.
2. Interest and Information stage:
In this stage I try to gather more information as I am more being
interested in the product. I try calling the dealer or any users I know
using the car or direct to the company to know more about the car its
price range its features colour its different features which stands good
from others.
3. Evaluation stage:
In this stage I try to evaluate the information I gathered and try to
compare with other cars in the same range why it is different from
others, is it worth buying is their performance is up to the mark their
service after sales benefit etc. after evaluating next further steps will be
chosen.
4. Trail stage :
In this stage I visit showroom to test the car for the trail ride and get self-
experience to judge the car its comfort its smoothness while driving is it
worth paying so much and to decide to buy or not.
5. Adoption stage:
In this stage I decide to buy the product or not. I agree for the terms and
regulations of the contract of the car offered from dealer or showroom
and buy the car.