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    This document discusses the consumer adoption process for purchasing a car. It outlines the 5 stages of the consumer adoption process: 1) Awareness, where consumers first become aware of a product through advertising or word-of-mouth but do not have much interest or information. 2) Interest and information, where consumers actively seek out more details about features and pricing. 3) Evaluation, where consumers compare options and evaluate if a product is worth purchasing. 4) Trial, where consumers test drive or use a product. 5) Adoption, where consumers decide whether or not to purchase the product. The stages are demonstrated using the example of purchasing a car.

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    19MCMS047047-LIKHITHA PBM

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    This document discusses the consumer adoption process for purchasing a car. It outlines the 5 stages of the consumer adoption process: 1) Awareness, where consumers first become aware of a product through advertising or word-of-mouth but do not have much interest or information. 2) Interest and information, where consumers actively seek out more details about features and pricing. 3) Evaluation, where consumers compare options and evaluate if a product is worth purchasing. 4) Trial, where consumers test drive or use a product. 5) Adoption, where consumers decide whether or not to purchase the product. The stages are demonstrated using the example of purchasing a car.

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    32 views3 pages

    Assignment: MBA Management Studies FMC

    Uploaded by

    annette
    This document discusses the consumer adoption process for purchasing a car. It outlines the 5 stages of the consumer adoption process: 1) Awareness, where consumers first become aware of a product through advertising or word-of-mouth but do not have much interest or information. 2) Interest and information, where consumers actively seek out more details about features and pricing. 3) Evaluation, where consumers compare options and evaluate if a product is worth purchasing. 4) Trial, where consumers test drive or use a product. 5) Adoption, where consumers decide whether or not to purchase the product. The stages are demonstrated using the example of purchasing a car.

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    of 3

    ASSIGNMENT

    Module Code 19MMT501A


    Module Name Product and brand management

    Programme MBA
    Department MANAGEMENT STUDIES
    Faculty FMC

    Name of the Student LIKHITHA Y J


    Reg. No 19MCMS047047
    Batch FULL TIME 2019
    Module Leader Dr. G Devkumar
    CONSUMER ADOPTION PROCESS

    Being an end consumer before buying the product or a service we undergo


    consumer adoption process which has 5 steps this can be discussed by taking
    the example of purchasing car

    1. Awareness stage:
    Awareness is a stage where I get to know about the car from friends,
    family, articles, and advertisements. Very little I am exposed to the
    information about the car at this stage I don’t give much interest or
    attention to the car. Just glimpse and bit knowledge I do have about this
    car details.
    2. Interest and Information stage:
    In this stage I try to gather more information as I am more being
    interested in the product. I try calling the dealer or any users I know
    using the car or direct to the company to know more about the car its
    price range its features colour its different features which stands good
    from others.
    3. Evaluation stage:
    In this stage I try to evaluate the information I gathered and try to
    compare with other cars in the same range why it is different from
    others, is it worth buying is their performance is up to the mark their
    service after sales benefit etc. after evaluating next further steps will be
    chosen.

    4. Trail stage :
    In this stage I visit showroom to test the car for the trail ride and get self-
    experience to judge the car its comfort its smoothness while driving is it
    worth paying so much and to decide to buy or not.
    5. Adoption stage:
    In this stage I decide to buy the product or not. I agree for the terms and
    regulations of the contract of the car offered from dealer or showroom
    and buy the car.

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