19MCMS047095 - Shivaraj Patil (Brand)
19MCMS047095 - Shivaraj Patil (Brand)
The adoption process for a new product is the mental process through which an
individual passes from first learning about an innovation to final adoption which
can be the decision by a consumer to become a regular user of the product or
service.
There are 5 stages of consumer adoption process. Below the 5 stages are
explained with an example of my own.