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  • 19MCMS047106 Umra

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    The document describes the consumer adoption process for aluminum foil boxes by a family business providing lunch box services. It outlines the 5 stages of consumer adoption: 1) awareness of the product through the vendor's suggestion, 2) interest in the product due to its budget-friendly cost and eco-friendly material, 3) initial evaluation finding the quality seemed adequate for experimentation, 4) a trial that revealed the boxes would crumble and not keep food securely packaged during delivery, and 5) deciding not to adopt the product permanently due to the failures experienced during the trial.

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    The document describes the consumer adoption process for aluminum foil boxes by a family business providing lunch box services. It outlines the 5 stages of consumer adoption: 1) awareness of the product through the vendor's suggestion, 2) interest in the product due to its budget-friendly cost and eco-friendly material, 3) initial evaluation finding the quality seemed adequate for experimentation, 4) a trial that revealed the boxes would crumble and not keep food securely packaged during delivery, and 5) deciding not to adopt the product permanently due to the failures experienced during the trial.

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    8 views2 pages

    19MCMS047106 Umra

    Uploaded by

    annette
    The document describes the consumer adoption process for aluminum foil boxes by a family business providing lunch box services. It outlines the 5 stages of consumer adoption: 1) awareness of the product through the vendor's suggestion, 2) interest in the product due to its budget-friendly cost and eco-friendly material, 3) initial evaluation finding the quality seemed adequate for experimentation, 4) a trial that revealed the boxes would crumble and not keep food securely packaged during delivery, and 5) deciding not to adopt the product permanently due to the failures experienced during the trial.

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    of 2

    Umra Shabnum

    19MCMS047106
    Product and Brand Management
    Dr. Dev kumar

    Consumer product adoption

    Consumer adoption process:


    This process of adoption could be the stages the custom goes through to buy the
    product. This can be classified in 5 stages.
    ● Product Awareness
    ● Product Interest
    ● Product Evaluation
    ● Product Trail
    ● Product Adoption

    An example of product we recently bought: Aluminium Foil Boxes


    Recently my family started a small business of lunch box service that takes a lot of
    material for packing and delivery. On 08/10/20 we bought these aluminium foil boxes
    apart from the regular boxes we use to get. I’ll be explaining how the process went
    through in terms of adoption to that product based on the consumer adoption process.

    Stage 1: Product Awareness


    As this kind of product is not advertised hence we took the vendor's suggestion from the
    regular boxes. As a result these boxes were looking more efficient than the one we
    were getting regularly as the budgeting and cost cutting became effective. It took less
    efforts and the quantity of food could be increased.

    Stage 2:Product Interest


    As the product was budget friendly it took our interest and we were willing to buy those
    boxes apart from the regular ones. The vendor even said they were more popular
    compared to the plastic and those boxes are eco friendly as no plastic is present. The
    product looked shiny and attracted a lot of attention from afar. It could be beneficial if
    adopte is what we thought.

    Step 3: Product Evaluation


    The quality did not seem so good initially and the product was so far good for
    experimenting considering the other factors. As we bought about 100 boxes just to use
    it for a trail. If this was effective then we were intending to adapt the same. The boxes
    were already in shape and it was an easier method to supply the food in it.
    Step 4: Product Trail
    After taking this 100 Boxes for trial purpose just to check how this product will work.
    When we were adding the food in the boxes the boxes would crumble and they did not
    serve the purpose as promised and it was not as effective as it seemed.
    As we started packing the boxes were not in definite shape as when empty closing the
    boxes was a challenge it was rather dangerous to carry these boxes to the location of
    delivery and most of the packets were open till it reached the location and the feedback
    that we got from our customer was not good either. It impacted the business drastically
    and we faced the losses instead of any cost cutting assumed when purchasing these
    boxes. Hence these boxes turned out to be failures for us and we could not continue
    with the same.

    Step 5: product Adaptation


    After observing all the demerits with this experiment it was way better to consume the
    normal plastic boxes rather than having this aluminium foil box we rejected the product.

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