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  • Assignment: Product and Brand Management Assignment

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    This document is a product and brand management assignment submitted by Karunakaram Dedeepya, a student with registration number 19MCMS047039 in the MBA program at the Department of Management, Faculty of FMC. The assignment asks the student to discuss the stages a customer goes through in adopting a new product of their choice. The student describes the 5 stages of the consumer adoption process - awareness, interest, evaluation, trial, and adoption - and provides an example of adopting WolTop PVC Wallpaper Sticker kitchen product.

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    This document is a product and brand management assignment submitted by Karunakaram Dedeepya, a student with registration number 19MCMS047039 in the MBA program at the Department of Management, Faculty of FMC. The assignment asks the student to discuss the stages a customer goes through in adopting a new product of their choice. The student describes the 5 stages of the consumer adoption process - awareness, interest, evaluation, trial, and adoption - and provides an example of adopting WolTop PVC Wallpaper Sticker kitchen product.

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    25 views2 pages

    Assignment: Product and Brand Management Assignment

    Uploaded by

    annette
    This document is a product and brand management assignment submitted by Karunakaram Dedeepya, a student with registration number 19MCMS047039 in the MBA program at the Department of Management, Faculty of FMC. The assignment asks the student to discuss the stages a customer goes through in adopting a new product of their choice. The student describes the 5 stages of the consumer adoption process - awareness, interest, evaluation, trial, and adoption - and provides an example of adopting WolTop PVC Wallpaper Sticker kitchen product.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Assignment

    ASSIGNMENT

    PRODUCT AND BRAND MANAGEMENT ASSIGNMENT

    Module Code 19MMT501A


    Module Name Product and Brand Management
    Programme MBA
    Department Management
    Faculty FMC

    Name of the Student Karunakaram Dedeepya

    Reg. No 19MCMS047039

    Batch 2019

    Module Leader Professor Dr. Devkumar

    Product and Brand Management


    Assignment

    Question: Imagine as an end customer, you have adopted either goods/services, discuss in details the
    series of stages as a customer moves through in arriving at consumer adoption process,a new product
    of your choice.
    Answer : The consumer Adoption process is a strategy to make aware of a product, create interest
    among the customers, organize a trial run to check how the product is performing and at the end
    allowing the customers to adopt your product.
    Consumer Adoption process –
    There are five stages in this process
    • Awareness
    • Interest
    • Evaluation
    • Trial
    • Adoption
    Recently I came across a brand WolTop PVC Wallpaper Sticker which is used in kitchen to avoid
    oiliness and grease near the stove. So the stages include as follows
    Stages 1. Awareness (product awareness) : This is the stage where consumer gets to know
    about a product or service but lacks enough information about it.
    • I got to know about this product through a friend who is using in her kitchen.
    Stage 2. Interest (product interest) : After becoming aware of a new product, a consumer is
    likely to be curious about such product. Therefore the interest stage is the stage where a
    consumer seeks more information about a new product or service.
    • So after knowing the product I started searching for it on the internet. And got to know that its
    available in online shopping sites.
    Stage 3. Evaluation (product evaluation) : At this stage, a consumer considers whether it’s a
    good idea to buy the new product or not based on the acquired information.
    • So in this stage, I discussed with my family and told them about the product and showed them
    the review and price of it in a shopping website.
    Stage 4. Trial (product trial) : After evaluating the product perhaps based on it price and
    features, this is the stage the consumer now buys the product on trial. In essence, the
    consumer purchases the product in small quantity to have a self / personal experience of it.
    • So after discussing and reviewing the product, we finally decided to go for the trial of this
    product.
    Stage 5. Adoption (product adoption) : Adoption occurs in cases of successful trial. That’s if it
    happens that the consumer was satisfied with the performance (qualities) or outcome of the
    product the consumer will then purchase it in large quantity. But in cases where there’s trial
    was unsuccessful, the consumer won’t buy the product.
    • So after 10 days we received the parcel and we started pasting it. The product is quite good
    and we are satisfied with the product, it is as described in the product description.

    Product and Brand Management

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