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    The document discusses the five stages of consumer adoption process: 1. Product awareness - consumers become aware of but lack information about a product. 2. Product interest - consumers decide to learn more about a product's price, qualities. 3. Product evaluation - consumers consider whether to buy based on acquired information. 4. Product trial - consumers purchase a product on a trial basis after evaluating price and features. 5. Product adoption - consumers fully purchase the product if happy with the trial, or do not buy if the trial was unsuccessful.

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    The document discusses the five stages of consumer adoption process: 1. Product awareness - consumers become aware of but lack information about a product. 2. Product interest - consumers decide to learn more about a product's price, qualities. 3. Product evaluation - consumers consider whether to buy based on acquired information. 4. Product trial - consumers purchase a product on a trial basis after evaluating price and features. 5. Product adoption - consumers fully purchase the product if happy with the trial, or do not buy if the trial was unsuccessful.

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    15 views3 pages

    Product and Brand Management - 19Mmt501A

    Uploaded by

    annette
    The document discusses the five stages of consumer adoption process: 1. Product awareness - consumers become aware of but lack information about a product. 2. Product interest - consumers decide to learn more about a product's price, qualities. 3. Product evaluation - consumers consider whether to buy based on acquired information. 4. Product trial - consumers purchase a product on a trial basis after evaluating price and features. 5. Product adoption - consumers fully purchase the product if happy with the trial, or do not buy if the trial was unsuccessful.

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    PRODUCT AND BRAND MANAGEMENT -19MMT501A

    Submitted to : Prof Dev Kumar

    Name : Soujanya Hurkadli

    Reg : 19MCMS047098
    Consumer Adoption Process

    Consumer adoptions process can be defined as the series of stages


    which a potential consumer go through when deciding whether or not
    to buy or purchase a new product there are five stages

    1. Product awareness- this stage where consumer gets to know about


    a product or service but lacks enough information about it

    Example- while using instagram I saw a advertisement of bounce i.e


    they are renting bikes ,this can be considered as product awareness I
    got to know from instagram

    2. Product Interest – in this stage the consumer decides to acquire all


    of the information he /she lacks about the product ,price,qualities
    etc

    Example- later knowing about the service rendered by bounce I checked


    there website gone through the detailes of price they are charging for
    km/hr.

    3. Product Evaluation – at this stage a consumer considers whether


    its good idea to buy the new product or not based on he acquired
    information

    Example – I took a glance on the review and suggestion from friends


    who are using it

    4. Product Trial- after evaluating the product perhaps based on it


    price and features this is the stage the consumer now buys the
    product on trial

    Example- later I decided to take a trial of the service


    5. Product Adoption –after the trial stage if the consumer is happy
    with the product or service the consumer will then purchase it in
    large quantity .but in cases where there trial was unsuccessful the
    consumer won’t buy the product

    Example –after using the bounce . I was happy with service they
    rendered

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