Assignment: MBA Management Studies FMC
Assignment: MBA Management Studies FMC
Programme MBA
Department MANAGEMENT STUDIES
Faculty FMC
1. Awareness stage
The consumers won’t know much about my product, so my aim is to
create some awareness about my new product to be launched which is a
new variety of cheese. Here I will provide some information about
cheese and its health benefits.
2. Interest stage
In this stage the consumer develops some interests after seeing my ads
in digital media about its health benefits.
3. Desire stage
Whenever the consumer come across the cheese he will remember my
brand of cheese, the customer has the need to buy in this stage.
4. Action stage
In this stage the consumer thinks to buy the product. When he come
across the cheese product in any super market he will buy this brand of
cheese.