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  • Assignment: MBA Management Studies FMC

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    annette
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    The document is an assignment for a Product and Brand Management module. It provides details of the student such as their name, registration number, and program of study. The assignment asks the student to propose strategies and advertisement plans to create brand awareness for a new line of cheese and milk products. It outlines a 4 stage process: 1) Awareness by providing information on cheese and its health benefits, 2) Interest by promoting health benefits through digital ads, 3) Desire by associating the brand with the benefits when customers see it, 4) Action where customers purchase the brand when they see it in stores.

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    19MCMS047040-Kaushik VM

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    The document is an assignment for a Product and Brand Management module. It provides details of the student such as their name, registration number, and program of study. The assignment asks the student to propose strategies and advertisement plans to create brand awareness for a new line of cheese and milk products. It outlines a 4 stage process: 1) Awareness by providing information on cheese and its health benefits, 2) Interest by promoting health benefits through digital ads, 3) Desire by associating the brand with the benefits when customers see it, 4) Action where customers purchase the brand when they see it in stores.

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    15 views2 pages

    Assignment: MBA Management Studies FMC

    Uploaded by

    annette
    The document is an assignment for a Product and Brand Management module. It provides details of the student such as their name, registration number, and program of study. The assignment asks the student to propose strategies and advertisement plans to create brand awareness for a new line of cheese and milk products. It outlines a 4 stage process: 1) Awareness by providing information on cheese and its health benefits, 2) Interest by promoting health benefits through digital ads, 3) Desire by associating the brand with the benefits when customers see it, 4) Action where customers purchase the brand when they see it in stores.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    ASSIGNMENT

    Module Code 19MMT501A


    Module Name Product and brand management

    Programme MBA
    Department MANAGEMENT STUDIES
    Faculty FMC

    Name of the Student Kaushik V M


    Reg. No 19MCMS047040
    Batch FULL TIME 2019
    Module Leader Dr. G Devkumar
    Strategies of brand awareness
    Being a general manager of a cheese and milk products company , while
    introducing a new product line I would make some new strategies and
    advertisement plans to create a awareness among consumers.

    1. Awareness stage
    The consumers won’t know much about my product, so my aim is to
    create some awareness about my new product to be launched which is a
    new variety of cheese. Here I will provide some information about
    cheese and its health benefits.
    2. Interest stage
    In this stage the consumer develops some interests after seeing my ads
    in digital media about its health benefits.
    3. Desire stage
    Whenever the consumer come across the cheese he will remember my
    brand of cheese, the customer has the need to buy in this stage.
    4. Action stage
    In this stage the consumer thinks to buy the product. When he come
    across the cheese product in any super market he will buy this brand of
    cheese.

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