Rahul Tailor - SIP Report PDF
Rahul Tailor - SIP Report PDF
Submitted by:
Rahul Tailor
Roll No.:-119100
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ACKNOWLEDGEMENT
Thank you,
Rahul Tailor
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DECLARATION
RAHUL TAILOR
(119100)
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CERTIFICATE
Signature:
Date:
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EXECUTIVE SUMMARY
This report also studies about the Consumers’ attitude towards the
affiliate marketing and for studying the same, four major factors were
considered; Trust, Quality of information, Usefulness, incentive. All
the mentioned factors showed the positive impacts on consumers’
behaviour in making affiliate marketing more effective.
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CONTENT
1 Company Overview 10
2 Services 11
3 Partners 13
4 Internship Design 14
5 Learning 16
6 Conclusion (Internship) 18
7 Abstract 19
8 Introduction 20
9 Literature Review 24
10 Research Methodology 26
11 Data Analysis 28
12 Findings & Conclusions 38
13 References 39
14 Annexure 40
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LIST OF FIGURES
SR. TITLE
NO.
1.0 TESCOM Solutions
2.0 How affiliate programs works?
3.0 Gender wise frequency distribution
3.1 Classification of Age
3.2 Level of Qualification
3.3 Classification of Income
4.0 Due to usefulness
4.1 Incentive offered
4.2 Quality of information
4.3 Trust
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COMPANY OVERVIEW
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SERVICES
Financial solution
o BFSI Solutions
o Business Loans
o Insurance
o Back Office process
o Lot Many other business process
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Telecom Solution’s
o Network based solution’s
o Cloud and data services
o Unified Communication’s
o Security
o Mobility and loT
IT Solution’s
o Comprehensive AMC for SUN, HP, IBM, Dell, Cisco, Juniper,
Hitachi, NetApp, EMC.
o Latest and Legacy, EOL & EOSL IT Products AMC
o Infrastructure Setup and Implementation.
o New Product Solutions and Sales
o Video Conferencing for Life-size Polycom & Cisco.
o CCTV Camera Setup.
o Applications and Software development solutions.
o Oracle, RAC, SFDC & ERP
o Renting Servers, Storage and Network devices on short and long
term projects
o We are providing SOC, NOC Services, Cloud, Robotics, AI,
Machine Learning and Big Data.
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PARTNERS
BFSI Solutions
IT Solutions
Telecom Solutions
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INTERNSHIP DESIGN
TESCOM designed Internship for two months for the below mentioned
activities:
3. Work from Home and Other solutions for GOVT vertical via
GeM and Direct Method.
4. Market Research for insurance Sector
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Attended various webinars with the experienced professional so as to learn
from their experience and learning which will help us to take wise
decisions in our personal and professional life.
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LEARNINGS
2. Data Mining
Data mining helps in the exploration and analysis of large data to
discover meaningful patterns and rules. It’s considered a discipline
under the data science field of study and differs from predictive
analytics because it describes historical data, while data mining aims to
predict future outcomes.
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3. Professional Communication
One of the most valuable skills that I have gained from my internship is
the ability to speak with people in a professional setting. Discussions
with bosses or co-workers are different from discussions with
professors or fellow students, and an internship is the perfect place to
observe how people in a professional setting interact.
It's also a great opportunity to practice that communication style
yourself.
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CONCLUSION (INTERNSHIP)
Marketing research is usually the first step in the marketing process, after
ideas for products are conceived. Businesses conduct marketing research
to obtain information from the marketplace. They use it to solve problems,
obtain information on competitors and determine the needs and wants of
non-paying consumers and customers. Marketers then analyse the data and
develop various marketing strategies. Many big organizations has
remained successful by using market research by implementing surveys
and over time some other types of market research as well to remain
successful. In this internship, I have learned that any type of market
research can be used but it is based on what the business need at the time. I
hope this information has shown you how important market research is
and what it has to offer.
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ABSTRACT
Though being the billion dollars industry and growing annually at the pace
of 10 per cent, affiliate marketing has seen fewer studies. The aim of this
research paper is to evaluate the attitude of the respondents towards the
affiliate marketing. In this regard a survey was conducted among 114
internet users who have bought products using the affiliate link or due to
influence of affiliate, to know their attitude towards the affiliate marketing
and the various factors which makes the affiliate marketing effective. The
overall findings of the research demonstrate a positive view of affiliate
marketing. This research also found that the stronger predictor of the
consumer attitude of affiliate marketing is the usefulness, informativeness,
incentive and perceived trust. This study recommends the affiliate
marketers to focus on the above four factors with some innovation that
will elicit a more positive response from the consumers.
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INTRODUCTION
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How does affiliate marketing work?
To participate in an affiliate marketing program, you’ll need to take these
five simple steps:
1. Find and join an affiliate program
2. Choose which offers to promote
3. Obtain a unique affiliate link for each offer
4. Share those links on your blog, social media platforms, or website
5. Collect a commission anytime someone uses your links to make a
purchase
Commission rates vary dramatically, depending on the company and the
offer. On the low end, you’ll earn about 5% of the sale but, with some
arrangements, you can earn as much as 50%, usually when promoting a
class or event. There are also affiliate marketing programs that provide a
flat rate per sale instead of a percentage.
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How to find affiliate programs?
Not every company offers affiliate programs—some businesses manage
their own affiliate programs while others use an affiliate network.
An easy way to find affiliate programs is to visit an affiliate marketplace
or platform. Browse your niche to find top performing affiliate platforms.
Here are some of the most popular:
AffiliateNetwork
AvantLink
CJ by Conversant
ClickBank
FlexOffers
LinkConnector
RevenueWire
ShareASale
Another option is to visit the websites of the products and services you use
and like to see if they have an affiliate program. Large companies often
have programs they promote on their site, such as Amazon Associates or
the Shopify Affiliate Program.
You also can take a more direct approach. Reach out to the owner of a
great product you come across and see if they offer an affiliate marketing
program. If they don’t, they might be happy to set up an arrangement with
you, such as offering you a special coupon code to share with your
followers. The best deals often are found when you’re the first to inquire
and have a relevant distribution channel, such as approaching the seller of
a new fitness product if you’re a health and wellness blogger.
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Affiliate marketing programs will have terms of service you need to
follow, so read the fine print. For example, your link usually will have a
cookie with a specified timeframe, and some programs don’t allow you to
purchase pay-per-click ads using the product or company’s name.
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LITERATURE REVIEW
Mohamed Hani Abdelhady, Nehad Mohammed Kamal, Hamida Abd El Samie, Alson Higher
Institute for Tourism and Hotels, Faculty of Tourism and Hotels, University of Sadat City
Indrajit Ghosala, Bikram Prasadb, Mukti Prakash Beherac aAssistant Professor, Amity University,
Patna bResearch Scholar, Seacom Skills University, West Bengal cFaculty in Marketing, State Bank
Institute of Consumer Banking, Hyderabad
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Ritesh Dwivedi (2017), Analyzing Impact of Affiliate Marketing on
Consumer Behaviour with M-Commerce Perspective. The research proves
that trust, attitude, indignity and price perception are dependent on the
gender of the consumer. The research also shows that there is a positive,
high and statistically significant relation between indignity and
advertisement utility and a positive, medium and statistically significant
relation between Attitude and Advertisement utility, price perception and
advertisement utility as well as Attitude and Price perception.
Ritesh Dwivedi, Assistant Professor, Amity Business School, Amity University UP, NOIDA
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RESEARCH METHODOLOGY
Research Design
Research design is a Questionnaire based on Google form for the sample
collection and analysing the information for this survey. This research
evaluates the consumer’s behaviour towards the affiliate marketing. It is
descriptive in nature. Total 114 samples of were gathered which include
people of all the age groups.
Sampling Design
Single Cross-sectional Descriptive Design
Sampling Frame
The population includes those who have used at least once the affiliate link
or bought something due to the influence of affiliates as the sampling
frame for the research and from it a sample was obtained.
Sample Size = 114 Respondents
Sampling Technique
Non-probability based Convenience Sampling Technique was used for this
research.
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The data for this survey was conducted using a self-administered
questionnaire. Questionnaire consisted of two parts, first one consisted of
demographic information of the respondents and second part consists of
questions related to respondents’ attitude towards affiliate programs or
affiliate marketing.
Limitation of Research
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DATA ANALYSIS
(A) Gender
Male 72 63.2
Female 42 36.8
(B) Age
16-21 20 17.5
22-25 86 75.4
26-30 6 5.3
31-35 2 1.8
36 above - -
(C) Qualification
SSC - -
HSC 4 3.5
Graduation 50 43.9
Post-Graduation 60 52.6
Other - -
(D) Income
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Descriptive Statistics
A) Gender of the respondent: The distribution is skewed towards
Male respondents.
Table 1: Gender wise frequency distribution
Gender
27%
Below 1,20,000
1,20,000-2,40,000
73%
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Age wise frequency distribution
16-21 22-25 26-30 31-35 Above 36
2% 0%
5% 18%
75%
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Level of Qualification
70
60
50 60
40 50
30
20
Series1
10
0 4 0
0
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Level of Income
Above 4,80,000 21
3,60,000-4,80,000 8
2,40,000-3,60,000 12
Series1
1,20,000-2,40,000 20
Below 1,20,000 53
0 10 20 30 40 50 60
Frequency
Strongly Strongly
Variables Agree Neutral Disagree
agree disagree
Due to
25 30 44 11 5
Usefulness
Incentive
26 39 37 4 8
Offered
Quality of
Information 29 36 34 13 2
Provided
Trust 33 25 36 12 9
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Descriptive Statistics
Strongly Strongly
Variable Agree Neutral Disagree
agree disagree
Frequency 24 30 44 11 5
Due to usefulness
50
45
40 44
35
30
25 30
20 24 Series1
15
10
11
5 5
0
Strongly Agree Neutral Disagree Strongly
agree disagree
Analysis
Usefulness is defined here as ―the degree to which a person believes that
using a particular system would enhance his or her job performance‖. This
follows from the definition of the word useful: ―capable of being used
advantageously‖.
Many times it becomes difficult to choose a product from given options,
many influencers or experts in the given field make decision easy for us.
To find and buy different types of product from the right place, affiliate
link makes easier to locate the right product.
54 respondents out of 114 agrees that affiliate link is useful in buying the
right product and 44 respondents, are not sure that affiliate link is useful to
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them or not, while 16 respondents disagrees over the usefulness of affiliate
link.
By looking at the overall scenario usefulness factor is also one of the
reasons of attraction for the affiliate marketing.
Strongly Strongly
Variable Agree Neutral Disagree
agree disagree
Frequency 26 39 37 4 8
Incentive offered
45
40
35 39
37
30
25
26
20
15
10
5 8
4
0
Strongly agree Agree Neutral Disagree Strongly
disagree
Analysis
Many websites and influencers on social media offer some percent of
discount or give any other offer if their visitors or followers buy a product
using the affiliate link provided by them.
When question asked to the consumers regarding, whenever they make
purchase using any such affiliate links, is their decision of buying depends
on the incentive they will receive?
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Out of 114 respondents, 26 says their decision strongly depends on what is
the incentive offered to them, 39 respondents also agree that, it depends on
the incentive factor. 37 remained neutral over Incentive factor. 4 and 8
among total respondents don’t make their buying decision based on
incentive offerings.
Looking at the overall picture more than 57 % uses the affiliate link
because of the incentive attached to it. Only 10 % says they don’t consider
incentive while purchasing through any affiliate link.
Yes, Incentive plays vital role in affiliate marketing.
Strongly Strongly
Variable Agree Neutral Disagree
agree disagree
Frequency 29 36 34 13 2
Quality of information
40
35
36
30 34
25 29
20
15
10 13
5
2
0
Strongly agree Agree Neutral Disagree Strongly
disagree
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Analysis
It is very general that every customer before buying certain product asks
about the product or tries to get some basic information like its price,
quality, durability etc.
The quality of information placed on a web site shows a direct influence
on the customers’ perceptions of the company and the company’s
products.
Any influencer provides 360 degree information regarding the product like
its benefits; usage, price etc. will help the consumers in making buying
decision easier and may buy the product through affiliate link provided by
the influencer. Apart from this, the user needs quick access to the
information(s) he is looking for his / her current content of use.
As per my study, 65 of 114 respondents agree that they make buying
decision based on the information available to them. 15 respondents
disagrees, the factor of quality information and 34 remained neutral over
for the same.
Definitely the quality of information impacts positively on consumers’
attitude towards affiliate marketing.
(D) Trust:
Strongly Strongly
Variable Agree Neutral Disagree
agree disagree
Frequency 33 24 36 12 9
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Trust
40
35
36
30 33
25
20 24
15 Series1
10 12
5 9
0
Strongly Agree Neutral Disagree Strongly
agree disagree
Analysis
Trust plays a vital role between consumers and sellers as buying from the
trustworthy person augments the probability of getting the right product at
the reasonable price.
But trust building takes time; there are many factors which affect such as,
for website their quality of site, visibility; being active on social media
platforms also helps in increasing engagement of followers’ results
strengthen trust.
If any YouTube channel based on health with millions of its subscribers
advices any product beneficial to health, the chances of buying the product
by its followers is very high though the product was not that popular in
their segment but due to the trust over the influencer they will purchase
that product.
Here, Out of 114 respondents 57 make purchase using affiliate link
because of the trust factor; 21 disagrees on their buying depends on the
Trust and 36 remained neutral.
More than 50 % says trust matters against 18% of the total respondents.
Hence, trust is a big factor for the success of affiliate marketing.
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FINDINGS & CONCLUSIONS
The results of this research conclude that the consumers’ attitude towards
online affiliate marketing programs is clearly affected by the studied
variables in this paper. Most of the respondents agreed that perceived
usefulness, perceived trust, perceived informativeness and perceived
incentive are important factors affecting consumers’ attitude towards
online affiliate marketing. In fact, informativeness and incentive was
found to be strongest related factor towards consumers’ attitude of affiliate
marketing. Perceived usefulness and trust were also found to be positively
related to consumers’ attitude towards affiliate marketing programs. The
consumers are likely to use affiliate links if they feel they will get some
benefits in the form of incentives, the quality of information and if the
levels of trust towards affiliate links are higher.
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REFRENCES
1. https://www.shopify.in/blog/affiliate-marketing
2. https://mfth.journals.ekb.eg/issue_15147_15148_(1/article_103136_
c6a1781fca3e8497b786aef935c37c6c.pdf
3. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3638929
4. http://journals.smsvaranasi.com/index.php/smsjei/article/view/546
5. http://www.enggjournals.com/ijet/docs/IJET18-10-02-050.pdf
6. https://link.springer.com/chapter/10.1007/978-3-211-93971-0_29
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APPENDIX
Research Questions
Gender
A) Male
B) Female
Age
A) 16-21
B) 22-25
C) 26-30
D) 31-35
E) 36- above
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Income (Per Annum)
A) Below 1,20,000
B) 1,20,000 - 2,40,000
C) 2,40,000 - 3,60,000
D) 3,60,000 - 4,80,000
E) Above 4,80,000
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