PRODUCT

CATALOGUE
www.nikai.com
 The Evolution of the Nikai Group
Brand Nikai was started by Mr. Paras Shahdadpuri, an enviable line up of over 400 products spanning all home
ex-diplomat who served the Indian government. He is the requirements like TVs, Refrigerators, small and large home
man behind the success of the brand and is today fondly appliances and electronics. The unprecedented success of
referred to as not only one of the most well-known the brand can be attributed to the superior quality of
businessmen in the region but also a revered philanthropist. products sold at an affordable price.

The Nikai Group, with a task force of over 5000 employees TASC, another company in the group was set up to meet
across the region, has created a brand that stands tall on a staffing needs within the IT sector. It specializes in
foundation of trust. Its loyal customers believe in the outsourcing and staffing services to large companies in the
strength and reliability of the products that Nikai as a group region. On their roster are some of the most reputed
is associated with. corporates in the city.

Crescent General Trading was the first company set up by As the world evolves digitally, Nikai in partnership
the Group. The company’s initial foray was into general announced the launch of Spotnik Technologies: a firm that
trading and bulk movement of commodities: such as tea, specializes in providing solutions in the field of Digital
coffee, rice and fertilizers, to various destinations across the Transformation.
world. Later Crescent General Trading tied-up with FMCG
giants, like Unilever plc, to stock, market and distribute the The one common thread that connects all companies within
vast portfolio of Unilever products in designated countries. the group is the ethos of trust wherein ‘reliability’ is listed as
Later, the group further diversified its activities into the retail a core value. And it is this foundational word that has found
food business by associating itself as a franchisee for its way to every relationship, product and service that the
leading brands like SUBWAY & TGIF. group offers. This explains the endless accolades the group
has earned like: the Dubai quality Award, ISO Excellence
Nikai Electronics, was the next company to be set up. What award, Dubai Service Excellence Award, and the
started with a humble offering of a small line of kitchen- prestigious Sheikh Khalifa Excellence Award in 2014 and
appliances and electronics, has today grown into an again in 2016

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The Unprecedented Growth
of NIKAI Electronics
Today, Nikai has established itself as one of the leading The founder was often heard in the haloed corridors,
electronic brands in the region. It offers a wide range of over re-iterating “When you are reliable, it simply translates as
400 home appliances and electronic products across all honesty. It means you are dependable and trustworthy in
categories, in 60 countries with over 60 million satisfied every way”. He wanted to build a brand that delivers what
consumers. From air conditioners to televisions, from it promises, which explains why it was the first local brand
washing machines to microwave ovens, all your household to set up a large service facility like the international
requirements can be found under one roof with Nikai. brands did way back in the early 90s.

Brand Nikai was set up in 1995. The primary years are usually Keeping abreast with the latest advancements in technology,
the tough ones for any budding company. Nikai entered an Nikai constantly introduces new products, thus gaining a
already saturated-electronic-goods market where it was far from competitive edge over other players in the category, on an
easy to be visible and known. It was a market where every on-going basis.
brand, from all corners the world was available. However, there
was a gap between the high-end players and the unknown Aside from key benefits like affordability and high-quality,
low-price entrants. Nikai had the foresight to bridge that gap. So Nikai has made its mark in related services that mean a lot
right from inception, Nikai pegged itself as an international brand to customers like: installation, meeting delivery schedule,
when it came to quality but sold on the premise of Innovation and committed after sales service. All of which can be
being made affordable. That has been the secret for its success. attributed to Nikai having their own sprawling logistic
facilities and infrastructure in every market.
Manufactured to stringent quality control standards and guided
by a philosophy of excellence in quality, Nikai is known for its UAE has 2 huge facilities in Jebel Ali Free Zone and Dubai
superior product. In years 2011, 2016, and 2017, Nikai was Investment Park. Saudi has 3 in Riyadh, Jeddah, and
labeled as a ‘Super brand’ in the region, thus creating a Dammam. Georgia and Oman also have their own
formidable name in the world of electronics. The brand has been warehouse in Zahesi Terminal and Barka respectively.
built on a single word core-value: ‘reliability’. The aim was to Aside from that, Nikai has a huge fleet of delivery
become synonymous with the word itself. So whether it was vehicles that include trailers in the UAE and KSA working
quality-commitment, service-integrity, or technological around the clock to guarantee prompt service to all
development, the customer could rely on Nikai to deliver. dealers.

Nikai’s Expansion to Egypt:

the next big story.
The company’s mission is to build a diversified global attracting investments represented in convenient policy,
business that provides reliable products, exceptional service proper legislation, trade and market liberalization, and
and superior value to all its customers. Nikai constantly internal stability.
introduces new products to expand its reach across different
borders. Aside from that, the country also possesses skilled manpower,
communication infrastructure, developed transportation,
After setting up direct operations in Georgia, Oman, Saudi, modern industrial communities, a mature stock market, and
and UAE, the most recent name to be added to the list is banking system. Currently Egypt is on the growth path and its
Egypt. stock market is among the best performers in 2019 according
to Bloomberg.
With a swarming population of 90 million, Egypt is emerging
as one of the fastest growing entrepreneurial hubs in the Egypt owns an industrial wealth constantly enhanced by
globe. For eons, Egypt has been known as “The government efforts. According to recent statistics, three new
Motherland of the World”, “The Greatest Power in Human factories are established daily and 75 industrial zones spread
History,” “Land of Civilizations” and is regarded globally for around the country. There are also thousands of workshops
its discrete 7,000-year-old record of civilization. This has that manufacture products using highly advanced
made the country an expert in the field of science, technologies.
architecture, culture, art as well as aspects in human
knowledge. Also according to its slogan ‘Egypt: Open for Business’, the
country is open to investments and new products. Nikai is all
Egypt borders Palestine to the northeast, Libya to the west, set to make waves in the land of the Nile with its vast offering
and Sudan to the south. On the east and north are the Red of Electronics and Home Appliances. Propelled by strong
Sea and the Mediterranean Sea, respectively. Its economy is economic growth, constant increase in consumer demand,
the most diverse compared to all Middle East economies. It is Egypt offers the ideal destination for Brand Nikai to expand
picking up progress at increasing rates based on a climate its footprint within the region.

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 SMART LED TELEVISIONS

NE55SUHD-M 55" UHD Smart TV

Android 7.0 AV IN 2
RAM/ROM 1G/8G USB (2.0) 1
Aspect ratio 16:09 USB (3.0) 1
Resolution 3840x2160 HDMI 3
Brightness 280cd/m2 EARPHONE OUT 1
Contrast 3000:1 RJ45 1
Viewing angle 176°X 176° TV 1
Maximum colors 16.7M TF CARD 1
Response time 8ms
Maximum Audio Output 2×10W
Equalizers YES(4 Modes)
Video system PAL,SECAM
Video IN PAL,SECAM, NTSC

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 SMART LED TELEVISIONS

NE50SUHD 50" UHD Smart TV

Android 7.0 AV IN 2
RAM/ROM 1G/8G USB (2.0) 1
Aspect ratio 16:09 USB (3.0) 1
Resolution 3840x2160 VGA(D-Sub 15pin) 1
Brightness 280cd/m2 PC Audio In 1
Contrast 3000:1 HDMI 3
Viewing angle 176°X 176° (Mini)LINE OUT 1
Maximum colors 16.7M RJ45 1
Response time 8ms TV 1
Maximum Audio Output 2×10W
Equalizers YES (4 Modes)
Video system PAL,SECAM
Video IN PAL,SECAM, NTSC

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 SMART LED TELEVISIONS

NE43SLED 43" Smart LED TV

Android 5.1 TV 1
RAM/ROM 1G/8G USB 2
Display type 43'' CVBS1/AUDIO IN1 1
Aspect ratio 16:9 CVBS2/AUDIO IN2 1
Resolution 1920x1080 HDMI 2
Brightness 280cd/m2 RJ45 1
Contrast 3000:1 EARPHONE OUT 1
Viewing angle 178°X 178° COAX 1
Maximum colors 16.7M
Response time 5.8ms
Maximum Audio Output 2×10W
Equalizers YES (4 Modes)
Video system PAL,SECAM
Video IN PAL,SECAM, NTSC

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 SMART LED TELEVISIONS

NE32SLED 32" Smart LED TV

Android 5.1 AV IN 2
RAM/ROM 1G/8G COAX 1
Aspect ratio 16:09 USB 2
Resolution 1366x768 VGA(D-Sub 15pin) 1
Brightness 230cd/m2 PC Audio In 1
Contrast 1200:1 HDMI 2
Viewing angle 178°X 178° EARPHONE OUT 1
Maximum colors 16.7M ATV 1
Response time 8ms
Maximum Audio Output 2×10W
Video system PAL,SECAM
Video IN PAL,SECAM, NTSC

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 LED TELEVISIONS

NE43LED 43" LED TV

Aspect ratio 16:9 AV IN 2

Resolution 1920x1080 COAX 1
Brightness 280cd/m2 USB 2
Contrast 3000:1 VGA(D-Sub 15pin) 1
Viewing angle 178°X 178° PC Audio In 1
Maximum colors 16.7M HDMI 2
Response time 5.8ms EARPHONE OUT 1
Maximum Audio Output 2×10W ATV 1
Equalizers YES(4 Modes)
Video system PAL,SECAM
Video IN PAL,SECAM, NTSC

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 LED TELEVISIONS

NE32LED 32" LED TV

Aspect ratio 16:9 AV IN 2

Resolution 1366x768 COAX 1
Brightness 230cd/m2 USB 2
Contrast 1200:1 VGA(D-Sub 15pin) 1
Viewing angle 178°X 178° PC Audio In 1
Maximum colors 16.7M HDMI 2
Response time 8ms EARPHONE OUT 1
Maximum Audio Output 2×10W ATV 1
Video system PAL,SECAM
Video IN PAL,SECAM, NTSC

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 COOKING RANGES

E966PL FREE STANDING GAS COOKERS

5 Full Stainless Matt Square circular bakaleitte knobs

Surface 304 stainless type CAST Iron grids
Thermostat Oven fan
Grill motor chrome tray Grill motor
Chrome tray Adjustable legs
2 metal trays for oven Ignition for burners
Italian door hinges Brown carton box
Double glass oven door

FULL Printed glass cover and printed glass door

SAFETY 5 matt Italian burners

4 electric button

AUTO Italian oven burners

IGNITION Stainless steel handle

Digital timer

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 COOKING RANGES

E666PL FREE STANDING GAS COOKERS

Stainless Matt Grill motor

Silver sides Adjustable legs

4 Surface 430 stainless type

2 trays for oven
Ignition for burners
Brown carton box
Italian door hinges
Double glass oven door
Printed glass cover and printed glass door
4 Italian burners

FULL 4 electric button

SAFETY Italian oven burners

Aluminum handle

AUTO Square Circular bakaleitte knobs

IGNITION CAST Iron grids

Oven fan

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 COOKING RANGES

E6060EL FREE STANDING GAS COOKERS

Stainless Matt Grill motor

Silver sides Adjustable legs

4 Surface 430 stainless type

2 trays for oven
Ignition for burners
Brown carton box
Italian door hinges
Double glass oven door
Printed glass cover and printed glass door
4 cup local burners

FULL 4 electric button

SAFETY Local oven burners

Aluminum handle

AUTO Square shape bakaleitte knobs

IGNITION Enameled Iron grids

Oven fan

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 ELECTRIC OVEN

NET46RC Kitchen Oven

with Rotisserie

Capacity: 46 Liters
With rotisserie
With convection fan
With inner lamp
100oC to 250oC adjustable temperature range
4 knob control
Accessories: Bake tray 1pc, Rotisserie 1set,
Wire rack 1pc, Tray handle 1pc,
Rotisserie handle 1pc, Round tray 1pc
AC 220-240V, 50-60Hz, 1800W

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 ELECTRIC OVEN

NET36RC Kitchen Oven

with Rotisserie

Capacity: 36 Liters
With rotisserie
With convection fan
With inner lamp
100oC to 250oC adjustable temperature range
Accessories: Bake tray 1pc, Rotisserie 1set,
Wire rack 1pc, Tray handle 1pc,
Rotisserie handle 1pc, Round tray 1pc
AC 220-240V, 50-60Hz, 1500W

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 STEAM IRON

NESI700C Steam Iron

With nano ceramic soleplate

Steam/Dry/Spray iron
Vertical steam function
Anti-drip function
Easy regulator to adjust temperature
Self cleaning unit
Big 330ml water tank
Steam burst
AC 220-240V, 50-60Hz, 2200W

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 STEAM IRON

NESI600AC Steam Iron

Steam / dry / spray iron

Variable steam control
Nano-Ceramic soleplate
Steam burst
Self-clean
Anti-Drip
With auto shut-off
Water tank capacity : 450ml
Over-heat protection
AC 220-240V, 50-60Hz, 3000W

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 STEAM IRON

NESI500T Steam Iron

Non-stick Teflon soleplate

Steam / Dry / Spray iron
Vertical steam function
Easy regulator to adjust temperature
Revolving power cord for easy use
AC 220-240V, 50-60Hz, 1600W

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 VACUUM CLEANER

NEVC20B Vacuum Cleaner

2000W turbo power

With metal telescopic tube
With metal brush
With HEPA filter
With stepless speed control
Auto cord rewinding function
Dust full indicator
Multi stage filtration
With accessory storage
3.0L cloth bag

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VACUUM CLEANER

NEVC18B Vacuum Cleaner

1800W high power

With metal telescopic tube
With stepless speed control
Auto cord rewinding function
Soft wheel design
Dust full indicator
With accessory storage
Multi stage filtration
3.5L cloth bag

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www.nikai.com