Professional Documents
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Adama Royal College Busnes Plan: Entrprener Ship
Adama Royal College Busnes Plan: Entrprener Ship
ENTRPRENER SHIP
Busnes plan
DEPARTMENT ACCOUNTING
ID 003/19
Section A
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Introduction
When we went to start a traditional cloth in modern style and modern
cloth garment. We must dedicate time to ward .
_ Executive summery
_ business operation
_management team
_financial plan
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1.1Executive summery
Abyssinia traditional and modern cloth garment center.going to be
established in our Adama and Addis Ababa by young 1 st year student
from the AGHMC Campus on feb 2012.
The business idea has been conceived most of Ethiopian and others
country wearing cloth style and after speech of our entrepreneur
teacher.
Total 7,500,000
The project initial investment cost will be covered by own and the half
the business loan from Adama city micro finance (WALQO) We can
provide and exist from this loan with in three (3) year from a divided of
excess profit.
The profit analysis indicated that the project is profitable and the
intervention at this specific site with envisages project activities will be
feasible both in terms of economic and financial benefits accrued by the
promoter the campus.
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1.2 Back ground information
1.3 Brief the history of the company
Abyssinia traditional and modern cloth garment center is established
2012 by three professional
1.4Mission
Mission is to be offer quality name brand Ethiopian wear in an
assortment of size and style to accommodate all varying body styles
and shapes. Abyssinia traditional and modern cloth garment center is a
business company with mission of basic items demanded by our country
and internationally at their disposal. We exist to serve to serve and
maintain wants role in our country transformation by the strengthen of
government link to the business sector the business also make
promoters developments practitioners which create jobs rather than
look for it by doing so it create conductive teaching learnings
environments to the our company communities there by enhance the
effective and efficiency of each and every individual in the our
community on their
1.5 Key to success
In order to succeed in the Ethiopian clothing style
_ advertise and promote in areas that our target customer base will
learn about our store
_continuously review our inventory and sales and adjust our inventory
levels.
2.1 Company over view
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The business be named Abyssinia traditional and modern cloth
garments this to identify the store with the city of Adama and in
AddisAbaba where most of the store’s inventory will be purchased. The
name is registered in Adama country under an assumed name.
Customers will save money from having to buy a complete outfit by just
purchasing pieces. They will also enjoy shopping in stores that are well
inventory and serviced minded such as
will set the pace for urban fashion for all season last year’s outfit will
be accessories to be this years out fit. People like to by clothing pieces
and accessories to continue wearing clothing that would be out-of date
otherwise
will also cater to all types of customers and for all occasion others
than routine shopping ex. Wives buying gifts for their husband friends
buying gifts for their friends etc.store will be a source of wearable gifts.
The urban clothing market is the most existing fastest growing market
for consumer they will always look unique clothing pieces and they will
not hesitate to buy them.
2.3Company ownership
The business will be retail sales of urban clothing and associated
product Abel will hold so percent ownership and it will be startup a
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partnership a start –up and the phase in to a limited liability
corporation by the second year.
3.3 Industry Analysis
Apparel industry consist of companies that design and sell clothing fuot
water and accessories.
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strength, weakness, opportunities and threats is done. Accordingly
business strategy are designed
Strengths Weakness
4.1Customer analysis
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To get a better understanding of consumer acceptance in apparel e
comers in our country and to find out the the factors that are vital for
establishing consumer acceptance in apparel e commerce as well as
investigate how important certain factors are applicable for consumer
acceptance of on line purchase in order to find relevant consumer
acceptance establishing factors reviewed and searched literature on
consumers acceptance of apparel e-commerce in our country. The
factors that were found to be relevant guided our statically research.
Conductinga online survey in form of consumer in form of a questioner,
which seemed like the most suitable strategy, to be able to get a bigger
a picture of consumer opinion in the matter.We have used to
datacollection method namely: secondary data and primary data
collection methods. Different sources of secondary data such as a
books,publication, articles and internet has been used to mainly search.
In our country will try our promotion on a small portion of our target
audience before we roll out the promotion to the rest of the target
market.
Our test will include variation on our basic offer, on the text or
composition of our messege, and on our presentation. The benefits
from testing will provide to use early feedback on the response and
omit the not –so-successful ones. With our promotion we will compare
results, analyze track response, and measure profitability to insure our
promotion are profitable.
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that an advertiser can’t afford to spend more than he or she has we will
increase this amount for our grand opening.
We have taken the following steps to insure our birr will be wisely spent
on advertising.
Our direct mail camping will begin by getting our name on as many
mailing lists as possible. We will then take note of our reaction to each
pieces of mail we received and save the ones that communicate most
effectively, noticing the colors, key words and types of insert that can be
adapted to our own mailer. To get the readers involved we will include
stickers that say yes or not to be pasted on order form. We will continue
to build our direct mailing program with the source from the direct
marketing association (DMA).
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We plan to target our advertising to focus as narrowly as possible to
the media that will reach our customers. Our customer’s location,
age,income, interest, and other information will be used to guide us to
the right media.
Our printed ads attract through a truly arresting headline and visual
element. It will appeal to the reader’s self-interest or announce news.it
will be communicate our company’s unique advantage and it will prove
our advantage over our competitors. Finally it will motivate readers to
take action. Our printed ads will not be a hard sell but it will be an all-
out attempts to attract, communicate with,and motivate the readers.all
of our ads will answer the customers numbers one question is “what is
it for me?’
For television ads,we will stick to 30sec spot which are standard in the
industry.which are traditionally slow seasons for many businesses.we
will try to avoid paying full rates during the rest of year or during
popular shows or prime time.we will also stretch our birr by bartering
our products for airtime.
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Point – of –purchase(pop) advertising appears in various forms inside
our retail store. It is designed to influence the buying behavior of our
customers. Pop advertising may take many forms in our store.
-window displays
Anniversaries
Bazaars
Celebrations
Concerts
Conferences
Contests
Conventions
Exhibits
Festivals
Grand openings
Open houses
Premieres
Sports show
Trade shows
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Special events give in Adama / Addis Ababa powerful vehicle to
promote our image, products, merchandise, services, and to generate
good will to the public.
Our company will use these special events to attract customers, sell
products, earn profits, make market aware of new development, and
make communities aware of their policies, goals, and purpose.
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-our inventory control system will tell us when to buy replacement
inventory what to buy what not to buy and how much to buy
Increased the quality of the products take to the market by its quality
and amounts attract the demand of the consumption make fashionable
of our work style
6.4Marketing analysis
Are known to have high sales once established business plan may be
some what cyclical for that reason.
Start-up plan
Start-up expenses
Salaries&wage -----------------------------------------------56,000
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Telephone deposit -------------------------------------------- 2,100
Fixtures -------------------------------------------------------7,500
Corpet ---------------------------------------------------------9,900
Sign ------------------------------------------------------------4,500
Counter -------------------------------------------------------15,000
Travel ---------------------------------------------------------43,500
Other ---------------------------------------------------------0
Long-term liabilities-------------------------------------------0
Total liabilities--------------------------------------------------150,250
Loss at short-up------------------------------------------------125,400
Total capital-----------------------------------------------------75,125
Check line--------------------------------------------------------0
7.1 Business operation
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While a clothing retail store is not unique not self this business will
have one of a kind items & provide personal one-on-one attention to
costumer after hours when needed customers can buy sweaters, dress ,
slocks dress shirt, costs,habeshan dressing, jogging suits, jean, outfits,
children items catalog items, and more. The store hours will be 7 days
week, store hours will be from 1 am to 10 PM. Monday through
Saturday and 11:00 am to 8:00pm on Sunday.
8.1 Management team
We will have to full time employees, the wages for these employees and
6:00 hours, we will not be offer of benefits for this first couple of years,
employees will do the cleaning of the building.
Mr. Yosephasfaw has over seven years of experience in retail sales and
over five years of managerial experience. he has held positions of
responsibility which required meeting company objects. She receives a
sufficient salary from her current job support her during the incubation
period of her business. She will oversee the store on a daily basis. She,
along with co-owner Mr. MikiasGulilat, will hire two staff persons to
work full-time in the store. One person will be responsible for operating
the cash register and loss prevention. The other person will be
responsible for customer service and inventory control. Ms. Mikias will
oversee day-today operations along with Ms. Yoseph.
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8.2Personal plan
Our company understands the impact hiring and managing our store’s
staff will have on our business success. Therefore, we have taken the
time to make sure all those overseeing the store and those working
directly in the store have the qualifications needed to help build our
professional image.
It is the intent for the owners to be the key manpower in starting the
business. They will be assisted by two full-time employees resources
include the local university and career Alliance. Employee’s age is not a
factor unless they are under 18, they then would need a worker’s
permit.
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NO Types of Amou Unit cost Total Unit price Total revenue
cloth/ite nt in expensive in in month
m month month
Birr Ce Birr Ce BirrCe Birr Cen
nt nt nt t
1 T– shirt 2550 125 99 318,750 00 160 00 408,000 99
2 Dress 3500 235 99 822,500 00 295 00 1,032,50 99
0
3 Trouser 1500 250 99 375,000 00 325 00 487,500 99
4 Coat 1500 300 99 450,000 00 400 00 600,000 99
5 Shirt 2550 180 99 459,000 00 220 00 561,000 99 00
6 Scurvy 4000 80 99 320,000 00 100 00 400,000 99 00
7 T- 1000 120 99 1,200,0 00 150 00 1,500,00 99 00
Habesha 0 00 0 0
n female
drees
8 T- 1550 450 99 697,500 00 500 00 775,000 99 00
Habesha
n male
dress
9 Bag 500 190 99 95,000 00 230 00 115,000 99 00
10 Belt 1500 45 99 67,500 00 60 00 90,000 99 00
9.1Financial plan
Our financial plan anticipates the following
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$103.7 thousand each day
$1,477 each hour (ten-hour business day
Men’s and boy’s clothing
The consumer spending patterns report states that the average amount
spent on clothing per household is
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1. Every person is a potential customer and all potential market
experience growth.
2. Marketing to one segment of the population will lead to an
expansion in overall market growth
Others 0 0 0
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Year1 Year2 Year3
Cash received 256,546 298,546 345,654
Cash from 256,546 298,546 345,654
operation
Cash sales 256,546 298,546 345,654
Sub-total cash 769,638 895,638 1,036,962
spent
New cash flow 0 0 0
Cash balance 0 0 0
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