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Biscuit industry in India in the organized sector produces around 60% of the totalproduction,
the balance 40% being contributed by the unorganized bakeries. Theindustry consists of two
large scale manufacturers, around 50 medium scalebrands and small scale units ranging up to
2500 units in the country, as at 2000-01. The unorganized sector is estimated to have
approximately 30,000 small &tiny bakeries across the country.

The annual turnover of the organized sector of the biscuit manufacturers (as at
2007-08) is Rs. 4,350 crores.
In terms of volume biscuit production by the organized segment in 2007-08 is estimated at
1.30 million tonnes. The major Brands of biscuits are - Britannia, Parle Bakeman, Parle G,
Elite, Cremica, Dukes, Anupam, Craze, Nezone, besides various regional/State brands.
Biscuit industry which was till then reserved in the SSI (Small Scale Industry)Sector, was
unreserved in 1997-98, in accordance with the Govt Policy, based onthe recommendations of
the Abid Hussain Committee.

The annual production of biscuit in the organized sector, continues to bepredominantly in the
small and medium sale sector before and after de-reservation. The annual production was
around 7.4 Lakh tonnes in 1997-98 In thenext five years, biscuit production witnessed an
annual growth of 10% to 12%, upto 1999-00.

The annual Growth showed a decline of 3.5% in 2000-01, mainly due to 100%hike in Central
Excise Duty (from 9% to 16%). Production in the year 2001-02increased very marginally by
2.75% where in 2002-03 the growth is around 3%.


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The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and'Coctus'
(meaning cooked or baked). The word 'Biscotti' is also the generic termfor cookies in Italian.
Back then, biscuits were unleavened, hard and thin waferswhich, because of their low water
content, were ideal food to store.
As people started to explore the globe, biscuits became the ideal travelling foodsince they
stayed fresh for long periods. The seafaring age, thus, witnessed theboom of biscuits when
these were sealed in airtight containers to last for monthsat a time. Hard track biscuits
(earliest version of the biscotti and present-daycrackers) were part of the staple diet of
English and American sailors for manycenturies. In fact, the countries which led this
seafaring charge, such as those inWestern Europe, are the ones where biscuits are most
popular even today. Biscottiis said to have been a favourite of Christopher Columbus who
discovered America!
Making good biscuits is quite an art, and history bears testimony to that. Duringthe 17th and
18th Centuries in Europe, baking was a carefully controlledprofession, managed through a
series of 'guilds' or professional associations. Tobecome a baker, one had to complete years
of apprenticeship - working throughthe ranks of apprentice, journeyman, and finally master
baker. Not only this, theamount and quality of biscuits baked were also carefully monitored.
The English, Scotch and Dutch immigrants originally brought the first cookies tothe United
States and they were called teacakes. They were often flavoured withnothing more than the
finest butter, sometimes with the addition of a few drops ofrose water. Cookies in America
were also called by such names as "jumbles","plunkets" and "cry babies".


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A long time ago, when the British ruled India, a small factory was set up in thesuburbs of of
Mumbai city, to manufacture sweets and toffees. The year was 1929 andthe market was
dominated by famous international brands that were imported freely.Despite the odds and
unequal competition, this company called Parle Products,survived and succeeded, by
adhering to high quality and improvising from time to time.
A decade later, in 1959, Parle Products began manufacturing biscuits, in addition tosweets
and toffees. Having already established a reputation for quality, the Parle brandname grew in
strength with this diversification. Parle Glucose and Parle Monaco werethe first brands of
biscuits to be introduced, which later went on to become leadingnames for great taste and
quality.


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PRIME OBJECTIVE

To find out the competitive activity and merchandising through retailer of PARLE G
BUISCUIT in Jalandhar.

OTHER OBJECTIVE

c To find out the consumer preference according to retailer view.

c To find out the satisfaction levels towards service provide by PARLE G.

c To find out the major competitor of PARLE G BISCUIT.

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FMCG Sector is a growing sector in India at high pace. Biscuit manufacturingindustries has
lot of scope in the Indian economy. Company manufactures according tothe consumer¶s
interest. There is a high competition in biscuit manufacturingindustry¶s such as Parle-G,
Sunfeast, Priya gold, etc. consumer prefers to take thatproduct which not only satisfy him but
also his colleagues, family, natives. This studyhelps in determining right choice for them.

DATA COLLECTION METHOD

Data collection is an elaborate process in which the researchers make a plannedresearch for
all relevant data. Data is the foundation of all market research. Data arefacts may be obtained
from several sources. Data can be classified as:
‡ Primary data
‡ Secondary data

PRIMARY DATA

It is gathered for the first time by the researchers. If the secondary data is found to be
inadequate or unavailable, the researcher goes for primary data.
COLLECTION OF PRIMARY DATA
The researcher was assigned to do a comparative study on PARLE G BISCUIT. In order to
accomplish the job, the researcher adopted the two-way strategy to collect the primary data.
Secondly to complete the job in a more genuine way, retailer survey was conducted sample of
30 rational retailers were taken and they were supplied with a structured non-disguised
questionnaire. The idea was to seek out the market position of PARLE
G BISCUIT.

The data collected was collected from different retail outlets of biscuit namely:

 cShops

 cConfectioners

 c'irana and general stores

c


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Secondary data is the data borrowed from secondary sources by the researcher .Secondary
data can be internal or external i.e, internal records of the company or information available
from library and other statistical organization.
In a Market Research Project Field Work has a very vital role to play. As a matter of fact, it¶s
the back bone of any Market Research Project. Field work basically consists of collection of
primary data. In this project, researcher had to undergo a lot of Field Work. For the purpose
researcher has a visit various cinema halls, public attractive places, colleges & school
canteens etc.
The whole area which was to be surveyed was divided into different segments randomly.
Simultaneously survey of both retailers and consumers was carried out. There searcher
worked in the field for a span of one & half months.
Later on whole data which was collected from field was well scrutinized & tabulated for
analysis. Its interpretation has been provided in most easy to understand manner with the help
of suitable diagram & charts.
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c Miranda Goode, Ramasastry Chandrasekhar Publication Date: 11/1/2010

In 2009, Parle Products Pvt. Limited (Parle), a leading Indian biscuit manufacturer,
had the distinction of producing the largest selling glucose biscuit brand by
volume in the world, the Parle-G. Parle-G biscuits sold for approximately US$1 per
kilogram and as very few processed and ready-to-eat foods were available at this
price point, Parle-G was strongly associated with offering value for money (VFM). A
looming problem in this brand category for Parle was that the input prices of two
major raw materials for the Parle-G biscuits (which together accounted for 55 per cent
of their input costs) had risen enough in the past 18 months to decrease margins from
15 per cent to less than 10 per cent. Pressure to restore margins led Parle to consider a
price increase yet a previous attempt had caused dramatic reduction in sales.

c c. New York: Jul 5, 2006.

Parle will request a hearing before the Nasdaq Listing Qualifications Panel, thereby
automatically deferring the delisting of its common stock pending the Panel's  and
determination. Until the Panel issues a determination and the expiration of any exception
granted by the Panel, Parlux's common stock will continue to be traded  The Nasdaq
National Market. However, as a result of the delayed filing of its Form 10-', the trading
symbol for the Company's common stock will be changed from PARL to 
.

c  . Chennai: Nov 30, 2004. pg. 1

New Delhi, Nov. 29 - IT appears as if the slackening growth rate of the Rs 1,600-crore sugar
confectionery industry has had an adverse impact  this category's advertising spends as
well. For the first time in the last four years, advertising spends have fallen.

Also, while ad spends by sugar confectionery companies  television have decreased to

about Rs 35.94 crore during the first nine months of 2004 against Rs 41.19 crore during the
same period of 2003, those  print have seen a marginal increase.

The brands that ruled television advertising during the period under  included Chatar
Patar (15 per cent), !  Smoothies (10 per cent), Alpenliebe Cream Stawberry (9 per cent),
Alpenliebe Lolipop (9 per cent) and Mentos Mint (7 per cent).

c ?

. "!"! cc#c $c. Enfield: Autumn
2004. pg. 164, 4 pgs
This new era of good feelings will be  display at the association's upcoming conference in
the Cayman Islands, "For the first time, CHA is going to be participating," says [Michele
Paige]. "We'll have the incoming chairperson, Berthia ! , who was outspoken about the
cruise industry not being a good thing. So it's a big turnaround to have her come to the
conference and participate. We're going to break new ground and forge this partnership
forward."

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c Y   . cc"'c-"! c!,!*. Norwalk: Sep 1995. Vol. 6, Iss.

5; pg. 64
Nothing symbolizes the capitulation of India so much as the arrival of soft drinks and fast
food in a country where famine is periodic, hunger common, and thousands of men and
women break up rocks with hammers and chisels  construction sites for $2 a day. In 1977,
Coca-Cola quit India rather than submit to government demands to turn over assets, and the
mysterious Coke formula, to local manufacturers. Last year, the champion of that effort,
Ramesh Chauhan, CEO of India's leading soft drink company, ! , sold his company to
Coke, his former nemesis. Travelers will be distressed to know that those familiar bottles of
Limca, Thums Up and several other local soft drinks are now labeled "a subsidiary of the
Coca-Cola Company."

REFERANCE

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