Professional Documents
Culture Documents
Parle Consumer Perception
Parle Consumer Perception
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Biscuit industry in India in the organized sector produces around 60% of the totalproduction,
the balance 40% being contributed by the unorganized bakeries. Theindustry consists of two
large scale manufacturers, around 50 medium scalebrands and small scale units ranging up to
2500 units in the country, as at 2000-01. The unorganized sector is estimated to have
approximately 30,000 small &tiny bakeries across the country.
The annual turnover of the organized sector of the biscuit manufacturers (as at
2007-08) is Rs. 4,350 crores.
In terms of volume biscuit production by the organized segment in 2007-08 is estimated at
1.30 million tonnes. The major Brands of biscuits are - Britannia, Parle Bakeman, Parle G,
Elite, Cremica, Dukes, Anupam, Craze, Nezone, besides various regional/State brands.
Biscuit industry which was till then reserved in the SSI (Small Scale Industry)Sector, was
unreserved in 1997-98, in accordance with the Govt Policy, based onthe recommendations of
the Abid Hussain Committee.
The annual production of biscuit in the organized sector, continues to bepredominantly in the
small and medium sale sector before and after de-reservation. The annual production was
around 7.4 Lakh tonnes in 1997-98 In thenext five years, biscuit production witnessed an
annual growth of 10% to 12%, upto 1999-00.
The annual Growth showed a decline of 3.5% in 2000-01, mainly due to 100%hike in Central
Excise Duty (from 9% to 16%). Production in the year 2001-02increased very marginally by
2.75% where in 2002-03 the growth is around 3%.
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The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and'Coctus'
(meaning cooked or baked). The word 'Biscotti' is also the generic termfor cookies in Italian.
Back then, biscuits were unleavened, hard and thin waferswhich, because of their low water
content, were ideal food to store.
As people started to explore the globe, biscuits became the ideal travelling foodsince they
stayed fresh for long periods. The seafaring age, thus, witnessed theboom of biscuits when
these were sealed in airtight containers to last for monthsat a time. Hard track biscuits
(earliest version of the biscotti and present-daycrackers) were part of the staple diet of
English and American sailors for manycenturies. In fact, the countries which led this
seafaring charge, such as those inWestern Europe, are the ones where biscuits are most
popular even today. Biscottiis said to have been a favourite of Christopher Columbus who
discovered America!
Making good biscuits is quite an art, and history bears testimony to that. Duringthe 17th and
18th Centuries in Europe, baking was a carefully controlledprofession, managed through a
series of 'guilds' or professional associations. Tobecome a baker, one had to complete years
of apprenticeship - working throughthe ranks of apprentice, journeyman, and finally master
baker. Not only this, theamount and quality of biscuits baked were also carefully monitored.
The English, Scotch and Dutch immigrants originally brought the first cookies tothe United
States and they were called teacakes. They were often flavoured withnothing more than the
finest butter, sometimes with the addition of a few drops ofrose water. Cookies in America
were also called by such names as "jumbles","plunkets" and "cry babies".
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A long time ago, when the British ruled India, a small factory was set up in thesuburbs of of
Mumbai city, to manufacture sweets and toffees. The year was 1929 andthe market was
dominated by famous international brands that were imported freely.Despite the odds and
unequal competition, this company called Parle Products,survived and succeeded, by
adhering to high quality and improvising from time to time.
A decade later, in 1959, Parle Products began manufacturing biscuits, in addition tosweets
and toffees. Having already established a reputation for quality, the Parle brandname grew in
strength with this diversification. Parle Glucose and Parle Monaco werethe first brands of
biscuits to be introduced, which later went on to become leadingnames for great taste and
quality.
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PRIME OBJECTIVE
To find out the competitive activity and merchandising through retailer of PARLE G
BUISCUIT in Jalandhar.
OTHER OBJECTIVE
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FMCG Sector is a growing sector in India at high pace. Biscuit manufacturingindustries has
lot of scope in the Indian economy. Company manufactures according tothe consumer¶s
interest. There is a high competition in biscuit manufacturingindustry¶s such as Parle-G,
Sunfeast, Priya gold, etc. consumer prefers to take thatproduct which not only satisfy him but
also his colleagues, family, natives. This studyhelps in determining right choice for them.
PRIMARY DATA
It is gathered for the first time by the researchers. If the secondary data is found to be
inadequate or unavailable, the researcher goes for primary data.
COLLECTION OF PRIMARY DATA
The researcher was assigned to do a comparative study on PARLE G BISCUIT. In order to
accomplish the job, the researcher adopted the two-way strategy to collect the primary data.
Secondly to complete the job in a more genuine way, retailer survey was conducted sample of
30 rational retailers were taken and they were supplied with a structured non-disguised
questionnaire. The idea was to seek out the market position of PARLE
G BISCUIT.
The data collected was collected from different retail outlets of biscuit namely:
cShops
cConfectioners
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Secondary data is the data borrowed from secondary sources by the researcher .Secondary
data can be internal or external i.e, internal records of the company or information available
from library and other statistical organization.
In a Market Research Project Field Work has a very vital role to play. As a matter of fact, it¶s
the back bone of any Market Research Project. Field work basically consists of collection of
primary data. In this project, researcher had to undergo a lot of Field Work. For the purpose
researcher has a visit various cinema halls, public attractive places, colleges & school
canteens etc.
The whole area which was to be surveyed was divided into different segments randomly.
Simultaneously survey of both retailers and consumers was carried out. There searcher
worked in the field for a span of one & half months.
Later on whole data which was collected from field was well scrutinized & tabulated for
analysis. Its interpretation has been provided in most easy to understand manner with the help
of suitable diagram & charts.
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Parle will request a hearing before the Nasdaq Listing Qualifications Panel, thereby
automatically deferring the delisting of its common stock pending the Panel's and
determination. Until the Panel issues a determination and the expiration of any exception
granted by the Panel, Parlux's common stock will continue to be traded The Nasdaq
National Market. However, as a result of the delayed filing of its Form 10-', the trading
symbol for the Company's common stock will be changed from PARL to
.
New Delhi, Nov. 29 - IT appears as if the slackening growth rate of the Rs 1,600-crore sugar
confectionery industry has had an adverse impact this category's advertising spends as
well. For the first time in the last four years, advertising spends have fallen.
The brands that ruled television advertising during the period under included Chatar
Patar (15 per cent), ! Smoothies (10 per cent), Alpenliebe Cream Stawberry (9 per cent),
Alpenliebe Lolipop (9 per cent) and Mentos Mint (7 per cent).
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$c. Enfield: Autumn
2004. pg. 164, 4 pgs
This new era of good feelings will be display at the association's upcoming conference in
the Cayman Islands, "For the first time, CHA is going to be participating," says [Michele
Paige]. "We'll have the incoming chairperson, Berthia ! , who was outspoken about the
cruise industry not being a good thing. So it's a big turnaround to have her come to the
conference and participate. We're going to break new ground and forge this partnership
forward."
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REFERANCE
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