Professional Documents
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Don Honorio Ventura State University: College of Hospitality and Tourism Management
Don Honorio Ventura State University: College of Hospitality and Tourism Management
CHAPTER 1 4. Franchised
HOTELS – PAST and PRESENT They are independently owned hotels that
affiliate themselves with a chain.
LODGING MANAGEMENT ASSOCIATION
Franchisee – pays a franchise fee to the
Overview chain & Franchiser – in exchange for the
The present state of the hotel industry is as broad as rights to use the name
it ever was in the past. They also benefits from national marketing
Variations of design, structure & operation are campaigns.
immense. The chain provides SOP & other
It is important to understand its basic hotel’s administration guidelines so that a
ownership & how that structure is related to hotel’s consistent level of quality & service is
ownership arrangement. maintained
5. Management Contract
1. Owner-operated Agreement between investors or owners of
a project, and a management
A hotel run by an owner and the owners family.
company hired for coordinating and
2. Owner-managed overseeing a contract.
Hotels are those where the owner has hired The chain maintains a high level of control
additional (nonfamily) personnel to help run as the chain operates the hotel on the
the property. Owners behalf.
3. Independent
Ancillary