Dbs
Dbs
What were the key challenges DBS faced that provided the impetus
A digital savvy client base and disruptions from new entrants forced DBS to enter
demanding more in terms of digital services in a bid to protect itself from loss of
customers to rival DBS had no alternative but to rethink how to implement a digital
advantage. For DBS it was a case of change or elimination from the banking industry.
2. What did DBS do to deal with these challenges? What were the key thrusts
of its digital business strategy? For each key thrust, what technology
The Key thrusts for DBS digital business strategy were a revamp on its
achieve the desired technological change- the technological and operations were
merged to form a new group- T&O led by David Gledhil. T&O was carefully was
ahieve a close connection with all stakeholders. Key business and system
analysts were placed to understand the business and geographic lines. The first
success of the project was in 2014 when DBS was able to eliminate more 1400
3. Has DBS done enough in transforming itself for the digital era? What
else should or can be done as the next steps for its digital strategy? How can
DBS stay at the forefront of banking innovation to become the Asian Bank of
DBS has rocked the digital banking industry. Since 2009 the firm has won
Euromoney awards for excellence it was named the worlds best digital bank and
it won this position again in 2018. Becoming a world leader in digital banking
industry marks DBS milestone in its digital revolution journey. However, more
needs to be done to win the hearts and minds of people to chose digital banking
services. The company can: make people the key differentiator in its digital
revolution journey, measure value created from digitalization and fuse banking