This document outlines an examination for a Retail Marketing course, divided into three sections. Section A contains 10 short answer questions about topics in retail marketing. Section B has 5 longer answer questions about concepts like types of stores, e-commerce, and franchising. Section C requires students to answer 3 out of 5 essay questions, exploring topics such as consumer promotions, pricing policies, and foreign investment in Indian retail.
The document also provides a similar examination for an insurance basics course, with Section A containing 12 short definition questions, Section B requiring 5 extended responses about insurance companies and principles. Section C consists of choosing 3 from 5 possible essay questions covering insurance functions, roles, types of policies, and the regulation of the insurance
This document outlines an examination for a Retail Marketing course, divided into three sections. Section A contains 10 short answer questions about topics in retail marketing. Section B has 5 longer answer questions about concepts like types of stores, e-commerce, and franchising. Section C requires students to answer 3 out of 5 essay questions, exploring topics such as consumer promotions, pricing policies, and foreign investment in Indian retail.
The document also provides a similar examination for an insurance basics course, with Section A containing 12 short definition questions, Section B requiring 5 extended responses about insurance companies and principles. Section C consists of choosing 3 from 5 possible essay questions covering insurance functions, roles, types of policies, and the regulation of the insurance
This document outlines an examination for a Retail Marketing course, divided into three sections. Section A contains 10 short answer questions about topics in retail marketing. Section B has 5 longer answer questions about concepts like types of stores, e-commerce, and franchising. Section C requires students to answer 3 out of 5 essay questions, exploring topics such as consumer promotions, pricing policies, and foreign investment in Indian retail.
The document also provides a similar examination for an insurance basics course, with Section A containing 12 short definition questions, Section B requiring 5 extended responses about insurance companies and principles. Section C consists of choosing 3 from 5 possible essay questions covering insurance functions, roles, types of policies, and the regulation of the insurance
NON – MAJOR ELECTIVE PAPER RETAIL MARKETING (Semester – I) SUB CODE: CNE1B Class: I B.Com CA Max. Marks: 75
SECTION – A (10x2=20 Marks)
Answer any TEN Questions 1. What is retailing? 2. What is supply chain marketing? 3. What is one-to-one selling? 4. What is window display? 5. What is supermarket? 6. What is vending machine? 7. What are the 4 P's of retailing? 8. What is private labeling? 9. What is e-commerce? 10. What is psychological pricing? 11. What is mom and pop store? 12. What is B2B business?
SECTION – B (5x5=25 Marks)
Answer any FIVE Questions 13. What are the differences between departmental store and chain store? 14. What are the features of retail marketing? 15. Explain the various forms of e-commerce used in retailing? 16. What are the various types of chain stores? 17. Explain the problems of retail sectors in India? 18. Discuss the various reasons for the rapid growth of retail sector in India 19. What are the roles of franchisor in retail? 20. Explain the role of information technology in retailing
SECTION – C (3x10=30 Marks)
Answer any THREE Questions 21. Discuss various types of consumer sales promotions 22. Elaborate various methods of pricing policies followed in retailing? 23. Briefly discuss the role of foreign direct investment in retail Indian business? 24. Elucidate various types of retail outlets in India 25. Discuss the advantages and disadvantages of various types retail advertising UNIVERSITY EXAMINATION – MARCH 2018 I-B.COM- Computer Application NON – MAJOR ELECTIVE PAPER BASICS OF INSURANCE
SUB CODE: CNE2B NO. OF COPIES : 50
SECTION – A (10x2=20 Marks)
Answer any TEN Questions 1. What is insurance 2. what is an insurance policy? 3. What is insurance premium? 4. what is fire insurance? 5. What is marine insurance? 6. What is IRDA? 7. what is life insurance? 8. What is endowment policy? 9. What is term insurance? 10. List out the private players in Indian insurance 11. What is subrogation? 12. What is insurable interest?
SECTION – B (5x5=25 Marks)
Answer any FIVE Questions 13. Write a note on insurance company insured 14. What are the nature of insurance? 15. What are the principles of insurance? 16. Discuss the important features of IRDA? 17. Explain the organizational setup of IRDA? 18. Write a note on LIC India? 19. Write a brief note on the various types of non-life insurance 20. What are the life insurance products offered in India?
SECTION – C (3x10=30 Marks)
Answer any THREE Questions 21. Briefly discuss the various functions of insurance 22. What are the roles and importance of insurance 23. Elaborate various types of insurance 24. Discuss the duties, powers and functions of IRDA 25. List out various the advantages and disadvantages of life insurance