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Segal V Amazon
Segal V Amazon
Plaintiffs,
vs.
AMAZON.COM, INC.,
Defendant.
_________________________________________/
THIS MATTER is before me on the Defendant’s Motion to Dismiss for Improper Venue,
Or Alternatively, Motion To Transfer Venue (ECF No. 26). I have reviewed the Parties’
arguments, the record, the complaint, and the relevant legal authorities. For the reasons
I. BACKGROUND
The Plaintiffs, Albert Segal and Marianna Chaparova, filed this lawsuit against
Amazon.com, Inc., for alleged violations of the Florida Deceptive and Unfair Trade Practices
Act, unjust enrichment, accounting, and tortuous interference with business relationships under
Florida law. According to the Plaintiffs, beginning in November 2009, the Plaintiffs purchased
and sold merchandise on the Defendant’s website, specifically the “Amazon Marketplace.” On
January 31, 2010, the Plaintiffs received an e-mail from Amazon.com stating that funds in the
Plaintiffs’ “Seller Account” would be held for a period of thirty days. The Plaintiffs claim that,
after a nearly two-week period of correspondence, Amazon.com refused to disburse the funds in
When registering for an Amazon Marketplace Seller Account, all prospective sellers are
required to navigate through a series of registration prompts and webpages. Prospective sellers
provide certain information, create a password, and agree to the terms and conditions for using
the Amazon Marketplace. These terms and conditions are known as the “Participation
The laws of the state of Washington govern this Participation Agreement and all
of its terms and conditions, without giving effect to any principles of conflicts of
laws or the Convention on Contracts for the International Sale of Goods. Any
dispute with Amazon or its affiliates relating in any way to those terms and
conditions or your use of the Services in which the aggregate total claim for relief
sought on behalf of one or more parties exceeds $7,500 shall be adjudicated in
any state or federal court in King County, Washington, and you consent to
exclusive jurisdiction and venue in such courts.
Amazon.com, relying on the Participation Agreement, moves for dismissal for improper
venue pursuant to Federal Rule of Civil Procedure 12(b)(3) and 28 U.S.C. § 1406 or, in the
alternative, to transfer for improper venue to the U.S. District Court for the Western District of
Washington pursuant to 28 U.S.C. § 1404(a) or, in the alternative, to dismiss for failure to state a
claim pursuant to Federal Rule of Civil Procedure 12(b)(6). Amazon.com argues venue is
improper because the Participation Agreement includes a mandatory forum-selection clause that
provides for exclusive jurisdiction against them in King County, Washington. In response,
Plaintiffs argue the forum-selection clause is unfair, and is both procedurally and substantively
unconscionable.
“For the convenience of parties and witnesses, in the interest of justice, a district court
may transfer any civil action to any other district or division where it might have been brought.”
28 U.S.C. § 1404(a). Under a Section 1404(a) analysis, a choice of forum clause is “‘a
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significant factor that figures centrally in the district court’s calculus.’” P & S Business
Machines, Inc. v. Canon USA, Inc., 331 F.3d 804, 807 (11th Cir. 2003) (quoting Stewart Org.,
Inc. v. Ricoh Corp., 487 U.S. 22, 29 (1988)). “[W]hile other factors might conceivably militate
against a transfer . . . the venue mandated by a choice of forum clause rarely will be outweighed
by other 1404(a) factors.” Id. (citation omitted). “By enforcing the contractual forum, the Court
is not attempting to limit the plaintiff's usual right to choose its forum, but is enforcing the forum
that the plaintiff has already chosen.” Id. Under federal law, forum-selection clauses are “prima
facie valid” and will be enforced unless shown to be “unreasonable under the circumstances.”
M/S Bremen v. Zapata Off-Shore Co., 407 U.S. 1, 10 (1972) (internal quotation omitted).
III. DISCUSSION
The Plaintiffs argue they are not bound by the forum-selection clause included in the
Participation Agreement. They claim the terms were not freely bargained for and are
unconscionable, and that complying with the forum-selection clause would effectively deprive
In Carnival Cruise Lines, Inc. v. Shute, 499 U.S. 585 (1991) the Supreme Court upheld a
forum-selection clause on the back of a cruise ticket purchased by a consumer who was later
injured aboard the vessel. The Supreme Court rejected the lower court’s finding that the
plaintiffs were “physically and financially incapable of pursuing [their] litigation in Florida.” Id.
at 594. The Court rejected the lower court’s “determination that a non-negotiated forum-
selection clause in a form ticket contract is never enforceable simply because it is not the subject
of bargaining,” and found that the plaintiffs had not met the “heavy burden of proof required to
set aside the clause on grounds of inconvenience.” Id. at 593, 595 (internal citation omitted).
The Supreme Court explained that forum selection clauses “are subject to judicial
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scrutiny for fundamental fairness.” Id. at 594. A forum-selection clause can only be invalidated
on a showing of a “bad faith motive” where the forum was chosen “as a means of discouraging
[parties] from pursuing legitimate claims.” Id. at 595. After noting that Florida was the
principal place of business for the cruise line and that many cruises departed from that location,
In this case, there is no discernible fraud or bad-faith motive sufficient to invalidate the
forum-selection clause. The Defendant has its principal place of operation in Washington, the
forum specified in the Participation Agreement. There is no evidence that Defendant chose this
forum to prevent parties from pursuing legitimate claims. Furthermore, like the plaintiffs in
Shute, the Plaintiffs here agreed to the terms of the Participation Agreement, including the
forum-selection clause. The fact that a forum-selection clause is contained within a so-called
“clickwrap agreement,” where a user accepts a website’s terms and conditions, does not in and of
itself render the clause invalid. “In Florida and the federal circuits . . . clickwrap agreements are
valid and enforceable contracts.” Salco Distributors, LLC v. iCode, Inc., 2006 WL 449156, at *2
(M.D. Fla. 2006); see also A.V. v. iParadigms, LLC, 544 F. Supp. 2d 473, 480 (E.D. Va. 2008),
rev’d on other grounds by A.V. ex rel. Vanderhye v. iParadigms, LLC, 562 F.3d 630 (4th Cir.
2009) (finding that the parties entered into a valid contract when the plaintiffs clicked “I Agree”
1157, 1162–63 (E.D. Cal. 2003) (finding forum selection clause enforceable where plaintiff
The Plaintiffs’ admitted failure to read the Participation Agreement does not excuse
compliance with its terms. See Feldman v. Google, Inc., 513 F. Supp. 2d 229, 236 (E.D. Pa.
2007) (noting that “[a]bsent a showing of fraud, failure to read an enforceable clickwrap
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agreement, as with any binding contract, will not excuse compliance with its terms.”).
The Plaintiffs could bring the present action in Washington. While Plaintiffs claim that
doing so is financially unfeasible, this does not rise to the level of difficulty and inconvenience
that would deprive them of their day in court. See, e.g., P & S Bus. Mach., Inc. v. Canon U.S.A.,
Inc., 331 F.3d 804, 807 (11th Cir. 2003) (noting “[t]he financial difficulty that a party might have
in litigating in the selected forum is not a sufficient ground by itself for refusal to enforce a valid
forum selection clause”) (citing Bonny v. Society of Lloyd’s, 3 F.3d 156, 160 n.11 (7th Cir. 1993)
(reasoning that a “party’s financial status at any given time in the course of litigation cannot be
the basis for enforcing or not enforcing a valid forum selection clause”)).
IV. CONCLUSION
For the reasons set forth above, it is ORDERED and ADJUDGED as follows:
2. The Clerk shall take all necessary steps to TRANSFER this case to the U.S. District
DONE and ORDERED in chambers, at Miami, Florida, this 4th day of February 2011.
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