Assignment Brief - Globalisation and Corporate Governance
Assignment Brief - Globalisation and Corporate Governance
Uber Technologies Incorporation, the rapidly expanding ride-hailing application, which allows its users
to book and pay for taxis by using their smartphone has come under serious attack in many parts of
the world including the United States, much of Europe, Asia and Nigeria. In these destinations, Uber
has faced sanctions, criticisms and protests, such as the once trending social media campaign
#DeleteUber, in which users were encouraged to stop using the Uber app.
More recently, a ban on Uber has resulted in the stripping of its operating license in London (in 2017).
The regulator, Transport for London, said “Uber’s approach and conduct demonstrate a lack of
corporate responsibility in relation to a number of issues which have potential public safety and
security implications”.
In its short-term existence, Uber has been accused of various bad CSR-related issues such as non-
reporting of serious criminal offences, improper background checks on drivers, hiring of
unprofessional drivers, espionage, customer privacy issues and others. The company has also had to
combat its internal stakeholders. Source: https://bit.ly/2XW eOmq
With reference to Uber, prepare a memo concerning the impact of globalisation on local businesses.
The memo should also address the following:
1. Using PESTLE as a framework (and supporting examples) analyse the effects of globalisation
on national economies
2. Evaluate the role of the EU and International institutions (e.g. IMF, WTO, etc.) on business
organisations
Referencing:
• Each section must reflect any supporting Harvard style citations.
• A comprehensive Harvard style reference list must be included at the end of the work.
Prepare and deliver a presentation suitable to be delivered to an audience of taxi drivers regarding
corporate governance and corporate social responsibility.
1. Given the current economic environment, review various ethical, moral and socio-cultural
issues (including responsibilities to employees) affecting global organisations.
2. Compare and contrast organisational approaches to ensuring positive policies of ethics and
maintaining workforce diversity.
3. Critically explore the significance of corporate governance in global organisations.
4. Analyse the regulatory requirements that shape corporate governance and evaluate their
impacts on stakeholders’ interest
Delivery:
▪ 1x meeting presentation
▪ 1x handout (circa 500 words)
Submission:
▪ 1x PPT slides or photos of the poster
▪ 1x handout (circa 500 words)
▪ 1x mp3 recording (if applicable)
Referencing:
• Each section must reflect any supporting Harvard style citations.
• A comprehensive Harvard style reference list must be included at the end of the work.
Select a country in which Uber operates and prepare a report in which you should have:
1. An introduction in which you should analyse the significance of consumer protection laws and
online trading in your chosen country.
2. A section providing a summary of the consumer protection laws and online trading,
3. Conclusions explaining what Uber should do to comply with the identified laws. You should
however not limit yourself to the legal requirements and should investigate protectionist
policies and retaliatory tactics by business and consumer groups.
Referencing:
• Each section must reflect any supporting Harvard style citations.
• A comprehensive Harvard style reference list must be included at the end of the work.
Evidence to be submitted: