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    Topic 4: Dynamics of Local and Global Culture: The Contemporary World (Coworld)

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    This document discusses the dynamics of local and global culture. It outlines three perspectives on global cultural flows: cultural differentialism which sees cultures as essentially different and only superficially affected by global flows; cultural hybridization which sees globalization as an integration of local and global cultures resulting in new hybrid entities; and cultural convergence around the globe through processes like "glocalization" and Arjun Appadurai's concept of "scapes". Appadurai defined five scapes through which global cultural flows occur: ethnoscapes, technoscapes, financescapes, mediascapes and ideoscapes. Each scape refers to the global movement of people, technology, finance, media and ideas respectively.

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    Topic 4: Dynamics of Local and Global Culture: The Contemporary World (Coworld)

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    193 views6 pages
    This document discusses the dynamics of local and global culture. It outlines three perspectives on global cultural flows: cultural differentialism which sees cultures as essentially different and only superficially affected by global flows; cultural hybridization which sees globalization as an integration of local and global cultures resulting in new hybrid entities; and cultural convergence around the globe through processes like "glocalization" and Arjun Appadurai's concept of "scapes". Appadurai defined five scapes through which global cultural flows occur: ethnoscapes, technoscapes, financescapes, mediascapes and ideoscapes. Each scape refers to the global movement of people, technology, finance, media and ideas respectively.

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    M1T4

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    This document discusses the dynamics of local and global culture. It outlines three perspectives on global cultural flows: cultural differentialism which sees cultures as essentially different and only superficially affected by global flows; cultural hybridization which sees globalization as an integration of local and global cultures resulting in new hybrid entities; and cultural convergence around the globe through processes like "glocalization" and Arjun Appadurai's concept of "scapes". Appadurai defined five scapes through which global cultural flows occur: ethnoscapes, technoscapes, financescapes, mediascapes and ideoscapes. Each scape refers to the global movement of people, technology, finance, media and ideas respectively.

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    193 views6 pages

    Topic 4: Dynamics of Local and Global Culture: The Contemporary World (Coworld)

    Uploaded by

    joint account
    This document discusses the dynamics of local and global culture. It outlines three perspectives on global cultural flows: cultural differentialism which sees cultures as essentially different and only superficially affected by global flows; cultural hybridization which sees globalization as an integration of local and global cultures resulting in new hybrid entities; and cultural convergence around the globe through processes like "glocalization" and Arjun Appadurai's concept of "scapes". Appadurai defined five scapes through which global cultural flows occur: ethnoscapes, technoscapes, financescapes, mediascapes and ideoscapes. Each scape refers to the global movement of people, technology, finance, media and ideas respectively.

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    of 6

    Module 1

    Topic 4: Dynamics of Local and Global Culture

    The Contemporary World (Coworld)


    Dynamics of Local and Global Culture

    Global flows of culture tend to


    move more easily around the
    the globe than ever before,
    especially through non-material
    digital forms. There are three
    perspectives on global cultural
    flows. These differentialism,
    hybridization and convergence.
    • Cultural differentialism emphasizes the fact that cultures are
    essentially different and are only superficially affected by global
    flows. The interaction of cultures is deemed to contain the
    potential for “catastrophic collision.”
    • Cultural hybridization approach emphasizes the integration of
    local and global cultures. Globalization is considered to be a
    creative process which gives rise to hybrid entities that are not
    reducible to either the global or the local.
    In the convergence of culture around the globe these concepts
    describe different processes like:
    • “Glocalization” or the interpenetration of the global and local
    resulting unique outcomes in different geographic areas.
    (Giulianotti & Robertson, 2007)

    • Arjun Appadurai’s “Scapes” in 1996, where global flows involve


    people, technology, finance, political images, and media and
    the disjuncture between them, which lead to the creation of
    cultural hybrids.
    • Global cultural flow, a theory coined by Arjun Appadurai, demonstrated the definition
    and effects of cultural flows in 5 distinct scapes: ethnoscapes, technoscapes,
    financescapes, mediascapes and ideoscapes. Global cultural flow is a result of the
    process of globalization.
    • 1. Ethnoscapes refer to the shifting landscape of people across culture and borders such
    as tourists, immigrants, refugees, exiles, guest workers. An example of ethnoscapes is
    Australia – a multi-ethnic country with one of the most linguistically and culturally
    diverse populations in the world.
    • 2. Technoscapes are the transmission of cultures through the flow of technology. New
    types of cultural interactions and exchanges are brought about by technology,
    particularly the Internet. The globally integrated information network has become a
    powerful tool in shaping how culture and communication are transmitted across the
    globe. Nowadays, it is extremely easy to access an online forum and hear an English man
    complaining about politics or watch a Brazilian dancing Samba.
    • 3. Financescapes refer to the global movement of money, including currency, trade
    and commodity. Countries nowadays are allowed to freely exchange good.
    However, it leads to the intensification of competition amongst corporations.
    • 4. Mediascapes refers to the electronic capabilities of production and
    dissemination of information through media. 5. Ideoscapes are the global flow of
    ideologies. Mediascapes and ideoscapes have a close relationship as they usually
    work upon the reliance of the other scape. Ideas can be disseminated via media
    platforms. An example is Michael Jackson, famously known as the king of Pop. He
    used his fame to promote world peace, equality and human rights through his
    songs. These songs were then broadcasted on media and his ideology approached
    thousands of his fans around the world, which helped shape their perceptions and
    inspire them.

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