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  • Proposed Mission Statement Pepsi Co. Pakistan: Rivalry Among The Firms

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    Ahsan Iqbal
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    Pepsi Co. Pakistan has been operating in Pakistan since the 1940s and is a market leader in beverages and snacks. The mission statement evaluates the company's products, markets served, focus on customer satisfaction through technology, and support for management and employees. However, it does not mention customers, concern for survival and growth, or public image. The proposed mission statement provides high-level information about Pepsi Co. Pakistan's history, product offerings, priorities around customers and employees, and areas for improvement.

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    Lecture 5 POM

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    Pepsi Co. Pakistan has been operating in Pakistan since the 1940s and is a market leader in beverages and snacks. The mission statement evaluates the company's products, markets served, focus on customer satisfaction through technology, and support for management and employees. However, it does not mention customers, concern for survival and growth, or public image. The proposed mission statement provides high-level information about Pepsi Co. Pakistan's history, product offerings, priorities around customers and employees, and areas for improvement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    45 views2 pages

    Proposed Mission Statement Pepsi Co. Pakistan: Rivalry Among The Firms

    Uploaded by

    Ahsan Iqbal
    Pepsi Co. Pakistan has been operating in Pakistan since the 1940s and is a market leader in beverages and snacks. The mission statement evaluates the company's products, markets served, focus on customer satisfaction through technology, and support for management and employees. However, it does not mention customers, concern for survival and growth, or public image. The proposed mission statement provides high-level information about Pepsi Co. Pakistan's history, product offerings, priorities around customers and employees, and areas for improvement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    PROPOSED MISSION STATEMENT

    Pepsi Co. Pakistan

    Pepsi Co. is the International Food and Beverage (1) Company working in Pakistan (2) since
    1940’s (4) and well known for its beverages and snacks in all the regions (1 & 4) . The market
    leader in the industry always aimed to satisfy the taste preference of its customers (4) through
    effective use of technology (9) and for this support of management and employees is always
    been appreciated (5 & 7) .

    MISSION STATEMENT EVALUATION MATRIX


    Pepsi Co. Pakistan

    Sr. No. Components Availability


    01 Products/ Service Yes
    02 Markets Served Yes
    03 Customers No
    04 Philosophy Yes, Yes, Yes
    05 Self-Concept Yes
    06 Concern for Survival, No
    Profitability and
    Growth
    07 Concern for Yes
    Employees
    08 Concern for Public No
    Images
    09 Technology Yes

    1. Analyze the Competition: For the detailed analysis of competition we will use Michael
    Porters Five Forces. The forces are as under:
    a) Rivalry among the Firms: This will indicate the degree and severity of Direct
    Competition that is from those companies which are developing almost similar
    range of products. This will be determined through the following
    i. Number of companies selling identical products
    ii. The Product Life cycle stage
    iii. Any uniqueness to the product of the your or to any other competitor
    iv. Presence of Any Giant in the competition
    v. Ease of Liquidation from market

    b) Threat of Substitute Products: This is actually an indirect competition and its


    from those which are not in the product category you sell. Although can provide
    similar benefits as What Sapp and FB are the threat to Telecom, Train and Buses
    are the threat to air-companies especially in domestic tourism, similarly
    Engineering University is an indirect threat to management or arts university
    even state universities are the indirect threat to private universities. The switch
    towards the indirect rivals are based on the cost that if the cost is significant then
    the customer will probably switch otherwise not. Following are the cost which
    must be takin into account will analyzing the indirect competition
     Time Cost
     Monetary Cost
     Psyche Cost
     Image Cost

    c) Threat of New entrants: New Entrants are those who may enter in the
    competition and this is a serious threat that if anyone may became your rival then
    your profitability will decrease significantly. For effective analysis of Threat of
    New entrant we may consider the following variables.
     Government Policies
     Boarder cost and Shipping Cost
     Industry and Market Growth Probability
     Customer Base and Profile
     Ease of Distribution
     Ease of Franchising and Outsourcing
     Ease or chances of getting profit

    d) Bargaining Power of Suppliers: Suppliers are those whohc provide raw material
    commonly knwin as vendors and anyone who purchases our product is not a
    supplier. Thus suppliers may also influence the performance of the firm and
    having potent role in the analysis of competition, company having larger supplier
    base will remain free of tension and may aso work effectively. Following are the
    factors which are used in the analysis of bargaining power of suppliers:

     Name and prestige of the company


     Credit History of the company
     Number of Supplier involved with the company
     Number of order per supplier
     Quality of Suppliers is same or not
     Degree of Backward Integration

    e) Bargaining Power of Customers

    2. Perform SWOT Analysis


    3. Set Goals and Objectives
    4. Develop Forecasts
    5. Develop Action Plans

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