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—— Read this article from an American magazine and discuss the questions which follow. Making business personal Business is always personal, and opening up to your business contacts is the best way to develop your business relation- ships. Kelly Watson argues why you should stop trying to keep your business life and your family life separate. ‘Dienstist Dienst und Schnaps ist Schnaps’isa famous German saying. Work is work, and socializing is socializing, and the two worlds should never meet, right? Wrong! Treating business contacts differently from personal friends is one of the most common mistakes business people make. Think about your business contacts who are also friends of yours. isn’t it easier to do business with them? Don't they help you and tolerate your mistakes more than casual acquaintances? Exactly! So make your business relationships more personal and you will find your work is easier and that you are more successful But how can you make business more personal? Easy! Do the same things you would do when making ‘real’ friends. Show that you're human, not just a face inasuit.Createintimacy between youand the business contactandyou will create trust.instead ofjust making superficial small talk, talk about the things which are really important to you: your family, your hobbies, your problems, and worries And don't be afraid to introduce your business contacts to your friends and family. John Zimmerman, Who is CEO of a technology company in Seattle and a CCec good friend of mine, began taking his daughter, aura, on business trips with him so that they could spend more time together. Dinner conversations became more personal because his business contacts wanted to talk to Laura, John’s contacts told him about their families, and one manager’s son even became Laura's pen friend Everyone was a winner with this scenario, Not only did John spend more time with his daughter, but she learned alot about his work and the world of business. ‘And John's business contacts now invite John and his daughter to spend time with their families, taking those business relationships to another level So don't be afraid to mix your businesslife with your personal life. OK, so you might not be able to give a sales presentation over dinner if your friends or family You can ask them yourself. They'll be So how's the here in five minutes! family? are there. But it doesn’t matter: when it comes to business, t's the personal relationship that makes all tthe difference. mixing your business life with your personal life benefits everybody: you, your business contacts, and your family. i * Do you ever mix your business and personal lives? How many of your business contacts have met your family or friends? * Would you ever take a member of your family with you on a business trip? © Isit easier to do business with friends than casual acquaintances? What are the advantages and disadvantages? * How can business people balance work commitments with private/family life?

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