Coffee o Clock

Foundation University Rawalpindi Campus
Name : Noor us sbah

Class : BBA 3B
Subject : Marketing Management
Submitted to : Miss Hina Hayat
MAJOR ASSIGNMENT (MM)
You need to launch a product or service and give its marketing plan, in that
marketing plan you need to provide the details for:
· Target Market
· Positioning Statement
· Value
· Goals
· Pricing Strategy
· Budget and Planning
· 4P’s of Marketing
Service Name:
Coffee 0’ Clock
LOGO:
 About it:
Coffee 0’ Clock is a business idea of opening up a café in a pleasant
atmosphere where our customers love the menu we are offering as well
as the atmosphere they sit in. The idea behind this was providing
customers with the best coffees they had around the world with a
different menu. Coffee 0’ Clock will be committed to create the ultimate
coffee experience for every guest from bean to the cup. Coffee 0' Clock
will follow a standard procedure as most of the big coffee houses around
the world. Each outlet will have a very nice sitting arrangement. As the
customer enters the outlet and make themselves comfortable, the menu
card will be presented to them by the employee working at Coffee 0'
Clock. Our employees will makes sure that each customer is treated
politely and with a smile. After taking the order the employees will
make sure that the products asked by customers are made them available
in minimum time and with high quality maintained. The last process is
of paying bills for the products. Coffee 0' clock will use a wide range of
mechanism to process fee from customers like cash payment, online
payment, credit/debit cards etc.
 Our Goal:
Our goal will be to be the most loved and respected coffee company
worldwide. Our objective will be to assist more individuals with
appreciating simmered espresso, made with the world's best beans.
Delivering quality espresso will be our main need, by which we will
have the option to set up and keep up superb associations with the best
espresso makers from around the globe.
 Values:
Our four qualities will reflect what our identity is, and how we approach
all that we do. These qualities won't change occasionally, circumstance
to circumstance or individual to individual, yet rather they will support
of our organization culture.
1. Organizations dependent on respectability and trust
2. Obligation to greatness and advancement
3. A culture of satisfaction and energy
4. Confidence in individuals, building and changing lives
 Target Market:
Our strategy will focus on selling the company’s existing products or
services into the existing markets to acquire a higher market share in the
industry. The target market for coffee includes drip coffee drinkers,
coffee shop lovers, specialty coffee drinkers, and whole bean buyers.
The main target of our café will be men and women between the ages of
22 to 44. Also the young adults, between the ages of 18 to 24 will also
be our target as the teens / young adults are the reason of approximately
45% of the sales, as well as the people who take coffee breaks in the
evening .Our main motive will be to target customers and make them
our loyal customers by providing our best services that can satisfy them.
 Pricing Strategy:
Our pricing will give the organization a favourable position when
contrasted with other espresso stores, it is the least expensive. To keep
its status as the best espresso organization, we will ensure that the costs
don't continue to increment and that the costs of the food are lower than
different organizations. One estimating system famous in cafes is to
package a few things together. For instance, on the off chance that you
regularly charge Rs.200 for an enormous cappuccino and Rs.210 for a
sandwich, you can offer them together for Rs.410. Clients will consider
this to be a deal, and it will assist you with expanding sales. Our cafe
will be an expert of utilizing esteem based valuing to augment benefits
and will use research and customer analysis to formulate targeted price
increases that capture the greatest amount consumers are willing to pay
without driving them off.
 Positioning statement:
Our objective will be to give new upbeat experience through incredible
service. Our motto will be to serve best espresso, give best spot and offer
best services. We will attempt to position ourselves as an ideal and
minimal costly cafe that will offer clients delectable and rich espresso.
 4 P’s of Marketing:
1. Product
2. Price
3. Place
4. Promotion
Product –This component of the marketing mix focuses on what the
business offers to customers. Our Corporation will continues to innovate
its product mix to capture more of the food and beverage market. The
company will add or modify product lines, with the aim of expanding its
market reach and growing its market share. The following will be our
main categories:
1. Coffee
2. Tea
3. Baked goods
4. Frappuccino
5. Smoothies
6. Other foods and beverages
The ground coffee delivered to various clients and outlets where the
coffee is mixed with milk to provide coffee drinks to customers will be
the product sold by Coffee 0’Clock. The convenience of getting gourmet
coffee of the best quality is also a service that the company will provide.
The rest of the menu is being designed.
Promotion – This component of the marketing mix refers to the
communication strategies used to disseminate information about the firm
and its products, and to encourage customers to buy these products. Our
corporation will promote its products through interpersonal relations and
communications, although advertising is also part of the promotional
approach.
Our promotional mix is as follows:
1. Word-of-mouth marketing
2. Advertising
3. Sales promotions
4. Public relations
The company will also advertises its products through television, print
media, and the Internet.
Price – Our coffee will be priced as premium coffee, which is
competitive compared to the rival products of other businesses and in
agreement with the prevailing costs of production. Our price will not be
that high to afford .Affordability will be our focus. Our cafe will always
believe that price is secondary for any customer and focuses on
delivering good quality products. The company will provide two
variants in its beverages like small and large. The price will also be
directly proportional to the quantity ordered. The price of coffee will
also vary according to the supplement added to coffee like extra
chocolate, cream etc.
Place -- This component of the marketing mix determines the venues at
which customers can access the products. A strategy will be adapted to
place the café in possible locations where business can be generated.
This is the prime factor in determining the success of retail chain .Cafe
Coffee 0’ Clock looks to cater to their target market with strategically
located outlets. Our outlets will be generally located in Family
entertainment centres and places where customers can easily access us.

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Foundation University Rawalpindi Campus

Name : Noor us sbah

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