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    Phyllis Strawder
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    54 views4 pages

    Market Mix Worksheet

    Uploaded by

    Phyllis Strawder

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 4

    UNCOVERING MARKET RESEARCH WORKSHEET

    What, if any, are your market mix fear(s) - this is a feelings based question:

    Part 1 - Market Mix

    For your market mix to be effective you have to know what you’re working with.
    To do this you begin with the 4 P’s of marketing.

    What is your product(s) and/or service(s)?


    What are your price points per product and/or service?


    Where does your product(s) and/or service(s) need to be seem?


    When, where and how is the best way to promote your product and/or service?

    1 of 4

    © 2020 CKO Creator www.ckocreator.com


    UNCOVERING MARKET RESEARCH WORKSHEET

    Part II - Market Benefit

    The key to selling a great product or service is showing the customer or client
    that there is a benefit to its use.

    List benefits and features that would draw a potential customer or client

    What emotion(s) can you tie to your top three benefits?



    Describe how you want people to feel using your product or service.



    


    2 of 4

    © 2020 CKO Creator www.ckocreator.com


    UNCOVERING MARKET RESEARCH WORKSHEET

    Part III - Value Proposition

    Creating a value proposition is about finding a sweet spot that resonates with
    your target market. When you know what your customer wants, you then use
    the benefits you listed in Part I to answer the following questions. Meshing these
    two areas will help create your value proposition. Please note, although you
    have one value proposition, it can be marketed differently for mass appeal.

    What benefit(s) will your customer/client gain e.g. happiness, fulfillment, less
    stress

    What benefit(s) will offer relief to your customer/client e.g. relieve annoyance,
    prevent burnout, find peace?

    What benefit(s) will allow your customer/client to accomplish their goals (get the
    job done) socially, emotionally and/or physically?

    3 of 4

    © 2020 CKO Creator www.ckocreator.com


    UNCOVERING MARKET RESEARCH WORKSHEET

    UNIQUE SELLING PROPOSITION EXAMPLES


    FED EX TARGET GEICO
    When your package Expect more. Pay less. 15 minutes could save
    absolutely, positively has yo 15% or more on car
    to get there overnight. insurance.

    Part IV - Unique Selling Proposition

    You know your product/service benefit(s). You know what your customer/client
    needs. Now uncover what makes you unique and how to sell it. For instance,
    ‘we sell green salads’ sounds a lot better when you market it as ‘take a healthy
    lunch and feel better.’ The second statement benefit is good health. It relieves
    the pain of hunger. It accomplishes the goal of meal prep. Creating a USP drives
    your company forward and should evolve as your business grows.

    What is your biggest benefit (be unique)?


    What is the industry pain?


    What is your proof (be specific)?


    What is your condensed, concise & clear sentence (see examples?


    How can you integrate your USP into ALL your marketing material?

    Can you deliver on your promise is your proof?


    4 of 4

    © 2020 CKO Creator www.ckocreator.com

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