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  • Impact of Celebrity Endorsement On Consumer Behaviour

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    Karthikacaura
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    The document discusses the impact of celebrity endorsements on consumer behavior. It presents a survey with multiple choice questions about how celebrity endorsements influence purchasing decisions. Specifically, the survey asks questions to understand if consumers identify products because of celebrity associations, why companies use celebrity endorsements, what type of endorsements are most influential, and how endorsement scandals may affect buying habits. The goal is to analyze how and why celebrity endorsements shape consumer behavior.

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    Impact of celebrity endorsement on consumer behaviour

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    The document discusses the impact of celebrity endorsements on consumer behavior. It presents a survey with multiple choice questions about how celebrity endorsements influence purchasing decisions. Specifically, the survey asks questions to understand if consumers identify products because of celebrity associations, why companies use celebrity endorsements, what type of endorsements are most influential, and how endorsement scandals may affect buying habits. The goal is to analyze how and why celebrity endorsements shape consumer behavior.

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    © All Rights Reserved
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    Download as pdf or txt
    122 views2 pages

    Impact of Celebrity Endorsement On Consumer Behaviour

    Uploaded by

    Karthikacaura
    The document discusses the impact of celebrity endorsements on consumer behavior. It presents a survey with multiple choice questions about how celebrity endorsements influence purchasing decisions. Specifically, the survey asks questions to understand if consumers identify products because of celebrity associations, why companies use celebrity endorsements, what type of endorsements are most influential, and how endorsement scandals may affect buying habits. The goal is to analyze how and why celebrity endorsements shape consumer behavior.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 2

    Impact of celebrity endorsement on consumer behaviour

    Questions :-
    1. Are you able to identify the product because of the celebrity associated with it?
     Yes
     No
    2. what is the main reason for the companies to choose celebrities for promoting their own product in
    the market?
     Brand reputation and image
     To increase sales and profit
     To compete others
    3. What is your preference ?
     Buying a product with a big and famous brand but did not use your favorite celebrity for
    the advertisement
     Buying a products with less famous brand but use your favorite celebrity for the
    advertisement
    4. Do u believe that celebrity endorsement , motivates u to purchase ?
     Yes
     No
     Maybe
    5. Will you stop buying a brand if your favourite celebrity endorsing it got involved in a scandal?
     Agree
     Disagree
     Neutral
    6. What type of celebrity endorsement influences you personally to purchase a product?
     Sportsmen
     Filmstar
     Famous personalities
     Bloggers
    7. Which of the following medium do you think is more likely to convey celebrity endorsed
    advertisements?
     Youtube
     Television
     Magazines/ newspaper
     Social media handles
    8. How frequently do you encounter celebrity endorsed advertisements ?
     Very often
     Occasionaly
     Hardly
     Never
    9. Do you buy a product endorsed by your favourite celebrity ?
     Yes
     No
     Maybe
    10. Do you think celebrity endorsement is an important factor when you make ai decision
     Yes
     No

    Based on strongly disagree, disagree, neutral, agree and strongly agree question
    pattern :-
    11. Your celebrity endorsed purchasing decision is based upon what qualities?
     Expertise
     Likeability
     Trustworthy
     Quality standards
     Brand

    12. What are the factors listed below influence you to purchase celebrity endorsed products?
     Creditability of the celebrity
     Attractiveness of the celebrity
     Match up between the product and the celebrity

    13. What will be your purchasing intention on celebrity endorsed products ?


     Celebrity endorsement helps in brand promotion
     The favourite celebrity will give a positive image to the product
     A comparison is made between the product I own with the celebrity endorsed products
     When the companies invest in celebrity endorsement their revenue will increase
     I believe that the products endorsed by the celebrities are often not used by them

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