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    BizPro 1 Case!

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    MD.Shahriar Reza Khan Rafi
    The document discusses Bangladesh's bicycle industry. It notes that the annual domestic market demand for bicycles in Bangladesh is approximately 1.65 million bicycles worth 40,000 million BDT. The majority (80%) of bicycles sold in Bangladesh are imports from companies like Phoenix, Core, and Trek. However, local companies like Meghna Group, Duranta Bicycle, and Siraj Bicycle hold the remaining 20% market share. Duranta Bicycle started operations in 2014 and now manufactures approximately 700,000 bicycles annually for the domestic market. Bangladesh has also emerged as an exporter of bicycles, with exports growing by around 13% per year. Bangladesh is now the second largest non

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    BizPro 1 Case!

    Uploaded by

    MD.Shahriar Reza Khan Rafi
    42 views3 pages
    The document discusses Bangladesh's bicycle industry. It notes that the annual domestic market demand for bicycles in Bangladesh is approximately 1.65 million bicycles worth 40,000 million BDT. The majority (80%) of bicycles sold in Bangladesh are imports from companies like Phoenix, Core, and Trek. However, local companies like Meghna Group, Duranta Bicycle, and Siraj Bicycle hold the remaining 20% market share. Duranta Bicycle started operations in 2014 and now manufactures approximately 700,000 bicycles annually for the domestic market. Bangladesh has also emerged as an exporter of bicycles, with exports growing by around 13% per year. Bangladesh is now the second largest non

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    The document discusses Bangladesh's bicycle industry. It notes that the annual domestic market demand for bicycles in Bangladesh is approximately 1.65 million bicycles worth 40,000 million BDT. The majority (80%) of bicycles sold in Bangladesh are imports from companies like Phoenix, Core, and Trek. However, local companies like Meghna Group, Duranta Bicycle, and Siraj Bicycle hold the remaining 20% market share. Duranta Bicycle started operations in 2014 and now manufactures approximately 700,000 bicycles annually for the domestic market. Bangladesh has also emerged as an exporter of bicycles, with exports growing by around 13% per year. Bangladesh is now the second largest non

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    42 views3 pages

    BizPro 1 Case!

    Uploaded by

    MD.Shahriar Reza Khan Rafi
    The document discusses Bangladesh's bicycle industry. It notes that the annual domestic market demand for bicycles in Bangladesh is approximately 1.65 million bicycles worth 40,000 million BDT. The majority (80%) of bicycles sold in Bangladesh are imports from companies like Phoenix, Core, and Trek. However, local companies like Meghna Group, Duranta Bicycle, and Siraj Bicycle hold the remaining 20% market share. Duranta Bicycle started operations in 2014 and now manufactures approximately 700,000 bicycles annually for the domestic market. Bangladesh has also emerged as an exporter of bicycles, with exports growing by around 13% per year. Bangladesh is now the second largest non

    Copyright:

    © All Rights Reserved
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    of 3

    BizPro 1.

    0
    Inter-University Business 360 Case Competition
    An Initiative by Department of Marketing, Comilla University

    “A Cyclist is a disaster for the economy. They don’t buy cars so


    don’t get loans for that. They don’t buy gasoline or spend a lot of
    money at the mechanic. They don’t pay for insurance or parking!

    Moreover, they stay fit and healthy god dammit!... The economy
    doesn’t need healthy people— they don’t support the pharma
    industry or private health services.”

    Bicycle is a vehicle for personal transport using human propulsion, the


    bicycle, colloquially called bike is driven by the traveler. While automation is
    expected everywhere, bicycle has still a market. It is an eco-friendly mode of
    transportation.
    In Bangladesh, the market demand for bicycle is about 1.65 million a year
    which has an estimated value of 40000 million BDT. Both local and foreign
    companies are serving here in Bangladesh. 80 percent of market share is
    captured by imported bicycle— Phoenix, Core, Veloce, Trek and many more;
    while the rest belongs to the local ventures— Meghna Group, Duranta
    Bicycle, Siraj Bicycle, Alita Bangladesh Ltd. with many more.
    Meghna Group is holding the first place having Duranta and Siraj Bicycle
    following it. Foreign companies like Phoenix, Core, Trek etc. are capturing
    most of the customer with their attractive designs and cheap price. On the
    other hand, local ones have to import the raw materials to manufacture
    bicycle, which results in a higher price than those of imported ones.
    Nonetheless, people’s perception to the foreign products plays an invisible
    role while purchasing.
    Duranta started its journey to the bicycle industry in 2014. It has a capacity
    of manufacturing approximately 700000 of bicycles annually. It has a wide
    range of product offerings for zero aged to adult. It also sells accessories and
    provides online service.
    Bangladesh’s bicycle industry, an emerging export sector, has huge potential
    in the global market. Bicycle is one of the latest products in Bangladesh's
    export basket and the export scenario is really encouraging as export
    earnings are growing by around 13 per cent per year.
    Bangladesh started exporting bicycles to the European market in 1999 with
    the initiative taken by Meghna Group. Now nearly 20 companies are
    producing bicycles for both domestic and global market. Duranta looks
    forward to gaining the highest domestic market share.
    Bangladesh is the second-largest non-EU exporter of bicycles to the EU
    market and the 8th-largest exporter globally. According to Bangladesh
    Bicycles and Parts Manufacturers and Exporters Association (BBPMEA),
    bicycle manufacturers export more than 17 million bicycles every year.
    According to Export Promotion Bureau (EPB), the country’s bicycle sector
    earned—

    Export earnings Fiscal Year


    $85.73 million 2017-2018
    $82.86 million 2016-2017
    $99.15 million 2015-2016
    $126 million 2014-2015
    $112.89 million 2013-2014
    $78.48 million 2012-2013

    Duranta started its exporting business in 2015. Now it is exporting to more


    than 5 EU countries. It has some global partners like Sports Direct, Argos,
    Toys R Us, S’COOL .
    Instructions

    What you need to do?


    1. Analyze the Case Scenario & Business Aspect of Duranta.
    2. Find out the Symptoms & Root Problems behind this condition using all possible tools/
    models.
    3. Recommend feasible solutions that best describe the given business situation.
    How will you do?
    1. Send your result within 1500 words in PDF format excluding your Team Intro.
    2. Deadline to submit the result: 24 hours later from now!

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