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A Comparative Study On Consumer Preference On Soft Drinks
A Comparative Study On Consumer Preference On Soft Drinks
May, 2017
Purpose of the study
The main aim of my research study is to analyze the preference of people (of
different age groups on consumption patterns of soft drinks and consumer
awareness regarding the hazards of soft drinks.
Soft drinks are preferred by everyone irrespective of their age groups because
of its brand value and advertisement. Consumers are more aware of their
health nowadays so they are consuming healthier foods. So it is important to
compare the consumers’ preference for soft drinks and their awareness for
the harmful effects of soft drinks.
Research methodology