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UEFA Champions League

The UEFA Champions League (usually referred to as simply the Champions


League or historically as the European Cup) is an annual association football cup
competition organised by UEFA since 1955 for the top football clubs in Europe. The
final of the competition is the most watched annual sporting event worldwide, drawing
just over 100 million television viewers.
The tournament consists of several stages. In the present format it begins in mid-
July with three knockout qualifying rounds and a play-off round. The 10 surviving teams
join 22 seeded teams in the group stage, in which there are eight groups consisting of four
teams each. The eight group winners and eight runners-up enter the final knockout phase,
which ends with the final match in May. Since the tournament changed name and
structure in 1992, no club has managed consecutive wins, with Milan being the last club
to successfully defend their title, in 1990. The winner of the UEFA Champions League
qualifies for the UEFA Super Cup and the FIFA Club World Cup.
The tournament consists of several stages. In the present format it begins in mid-
July with three knockout qualifying rounds and a play-off round. The 10 surviving teams
join 22 seeded teams in the group stage, in which there are eight groups consisting of four
teams each. The eight group winners and eight runners-up enter the final knockout phase,
which ends with the final match in May. Since the tournament changed name and
structure in 1992, no club has managed consecutive wins, with Milan being the last club
to successfully defend their title, in 1990. The winner of the UEFA Champions League
qualifies for the UEFA Super Cup and the FIFA Club World Cup.
The title has been won by 21 different clubs, 12 of which have won the title more
than once. The all-time record-holders are Real Madrid, who have won the competition
nine times, including the first five seasons it was contested. Spain's La Liga and Italy's
Serie A are marginally the most successful leagues, having amassed 12 wins, between
two and three clubs respectively. The English league has produced 11 winners from four
clubs. English teams were banned from the competition for five years following the
events at Heysel in 1985.[2] Internazionale are the current champions, having beaten
Bayern Munich 2–0 in the 2010 final.

Tournament

The tournament proper begins with a group stage of 32 teams, divided into 8
groups. Seeding is used whilst making the draw for this stage, whilst teams from the
same country may not be drawn into groups together. Each team meets the others in its
group home and away in a round-robin format. The top two teams from each group
progress to the round of 16, which commences the knock-out tournament. The third team
enters the UEFA Europa League.
For this stage, one group's winners play against another group's runners-up, and
teams from the same country may not be drawn against each other. From the quarter-
finals onwards, the draw is entirely random, with country protection no longer in force.
The group stage is played through the autumn, whilst the knock-out stage starts
after a winter break. The knock-out ties are played in a two-legged format, with the
exception of the final. This is typically held in the final two weeks of May.
Alcohol and betting websites sponsorship

Teams may be forced to remove alcohol or betting sponsorship logos from their
kits if they travel to a country with sponsorship restrictions.
For example, when Liverpool played away to Lyon, Liverpool were forced to
remove Carlsberg from their kits, as France, including state sponsors, restrict such
sponsorships. Other cases occurred in Switzerland; when Milan and Real Madrid played
away at Zürich, both teams were forced to remove bwin.com from their kits. There are
similar restrictions in Norway and The Netherlands

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