Variables: Informati On Innovatio N Adoption Model
Variables: Informati On Innovatio N Adoption Model
II INDEPENDEN
T VARIABLES
3 Age 1) 30 and below 2) 31-40 3)41-50 Continuou Quantitative Ordinal Informati - IIAM; An Alvarez and
4) 51 and above s on Integrated Nuthall, 2006;
innovatio Model of Rachael, 2008;
Information Thong, 1999; ;
n
Systems (venkatesh et
adoption Adoption in al.,2003); Van
model Small Biljon 2008
Businesses;
(UTAUT)
venkatesh et
al, 2003
4 Gender 1=male, 0=female Qualitative Nominal IIAM; An Alvarez and
Integrated Nuthall, 2006;
Model of Thong, 1999; ;
Information (venkatesh et
Systems al.,2003); Van
Adoption in Biljon 2008
Small
Businesses
;(UTAUT)
venkatesh et
al, 2003
5 Level of Measured in terms of 1=illiterate (no Qualitative Ordinal One Way- Informati + >>; Rogers 2003 in
Education formal schooling), 2=primary school ANOVA on diffusion Martin and abbott
certificate, 3= secondary school innovatio theory 2011
certificate, 4=Bachelors degree or n
equivalent (Tertiary)
adoption
model
6 Income Average annual income in Birr 1) Less Continuou Quantitative Ordinal + diffusion Rogers 2003 in
than 5,000 birr 2) 5,001 – 10,000 birr s theory Martin and abbott
3) 10,001 – 15, 000 birr 4) greater than 2011
15,000 birr
7 HH size Number of members in the Discrete Quantitative Ordinal -
family/household members (1-3, 4-6, 7-
9, 10 and above)
8 Farm size Total land size in hectares 1) Less than Ordinal Informati + Alvarez and
or equal 0.5 ha 2) 0.51 – 1ha 3) 1.01- on Nuthall, 2006;
1.5 ha 4) greater than 1.5ha innovatio
n
adoption
model
9 Type of Type of enterprise engaged 1) Crop Ordinal
enterprise farming 2) Livestock 3) Mixed
10 Market Type of market product produced Ordinal
1)Export, 2) Local, 3)both
12 Distance Distance from the nearest town in Km Continuous Interval - Rachael, 2008