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L IN KE DI N HACK S

Top 15 Linkedin Lead Generation

Strategies to Gain 2X Leads!
BY AT HI R A U NN I K RI SHN A N - APRIL 1 6, 2 021 - 12 M IN S RE A D

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Did you know? Of all leads generated from social media, 80% is Linkedin’s
contribution.

When it comes to generating leads, LinkedIn is de nitely the best bet and
businesses ought to use it to their advantage.

Keeping that in mind, we’ve researched and found out 15 of the best Linkedin lead
generation strategies to get maximum results.

Table of Contents 
1. 15 Linkedin Lead Generation Strategies that Actually bring Results
1.1. 1. Optimize your Professional Pro le
1.2.  2. Make your Company Page Cater ‘FOR’ your Audience
1.3. 3. Publish content  that drives tra c
 1.3. 3. Publish content  that drives tra c
1.4. 4. Engage in Linkedin Group Discussion and Increase followers
1.5. 5. Use Linkedin’s Advanced Search
1.6. 6. Identify the right people to connect with
1.7. 7. Run a Linkedin Lead Generation Ad
1.8. 8. Identify the best-performing content through Linkedin Analytics
1.9. 9. Try the Good Old Personalized Outreach Strategy 
1.10. 10. Use Chrome Extensions to enrich Data  
1.11. 11. Use LinkedIn or Other Lead Gen Forms
1.12. 12. Leverage 1st Connections for Intros to 2nd & 3rd Connections
1.13. 13. Review Who Is Looking at Your Pro le
1.14. 14. Strive to Build Relationships 
1.15. 15. Value-driven lead generation
2. Bene ts of Linkedin Lead Generation
3. How can SalesQL boost the chances of success for your lead generation strategies?

15 Linkedin Lead Generation Strategies that

Actually bring Results

1. Optimize your Professional Pro le

LinkedIn is one platform that is lled with professionals trying to showcase their
accomplishments and their in uence. 

Now, to grab the attention of your potential leads, you will have to optimize your
pro le by lling it out with certi cations and achievements and make it search-
friendly. 

Here’s how you can get started with:

• An approachable and high-resolution headshot of yourself

• Write a clear-cut de nition of your company role and your area of expertise

• A high-de nition background image that showcases what your company stands
for

•
 • The “About” section is one to be not messed around with, so be straight to the
point about what you are and the services you o er. This is the rst section
people are going to visit in your pro le to know about you. 

• Lastly, do not be afraid to ask your colleagues and friends to put in a word or
two about you in the ‘Recommendation’ section. This will give an impression to
your potential leads that you are legit and boost lead generation. 

Bonus Tip: Experiment with keywords. While creating or updating your ‘title’ or
‘about’ section of your pro le, make sure to add a keyword that pertains to what
your target audience might search. So, do conduct quick keyword research before
you update your pro le.

 2. Make your Company Page Cater ‘FOR’ your Audience

 2. Make your Company Page Cater ‘FOR’ your Audience
If you want to generate leads and promote conversion, then a typical company page
with basic information won’t work. You have to optimize it so that it focuses on the
audience rather than the achievements of the company. Here’s how you can start:

• Interesting header image: It might not seem so, but a header image is the rst
point of piquing user interest. The header image should contain something
catchy, like a compelling tagline that promises your target audience of a solid
solution. It should be able to grab the attention of your audience and convince
them to probe into your business solutions.

Hubspot is a good example of an interesting header image for a company page.

• Company Description: This is where many companies go wrong. Most of the

company descriptions just talk about when they were formed, how they grew,
and how many o ces they currently have. Now, that is not going to help in
generating leads from Linkedin. The description should talk about what the
company o ers to its clients, what pain points they can solve etc. In short, the
description should act as an answer for what your audience came for.

• Regular Updates: Keep posting regular clickable updates that directly target
your audience. This way you can increase audience engagement and click-
through rates.

• Create a Showcase Page: LinkedIn itself admits to creating a showcase page for
 companies to help them generate more leads. A showcase page can help you
provide information that caters to a segment of your customers. You get a
larger header image and more areas to link back to your company website. So,
leverage it in the right way. Here are some tips to do so:

1. The content should be relevant and focused on conversion.

2. Keep a short name for the page, or else it can get trimmed in the display
sidebar.

3. The name of your showcase page should be something that your audience can
relate to.

3. Publish content  that drives tra c

LinkedIn has become an active platform for professionals to share their thoughts
and drive tra c to their websites. Therefore you need to be an active participant to
engage more people.

• Being an active participant means coming up with new content and engage in
conversations & activities with other fellow users. 

• Learn to identify the timings where the user engagement is at its peak so that
you can post your content during high-engagement hours. 

• Use hashtags that are related to your content to garner attention for your
posts. You can also tag people or entities.

4. Engage in Linkedin Group Discussion and Increase

followers
Aiming to score connections is key to increasing your overall value. Always
remember to showcase yourself as an active participant on the platform. 
Join groups and communities of your niche. You can share impactful posts in the
group, be involved in healthy group discussions, build great relationships, and get in
touch with many prospects. 

Note: Before sharing your content or posting anything in the group, make sure to
review the group rules to avoid any miscommunication.  

5. Use Linkedin’s Advanced Search

One of the prime advantages of LinkedIn is the structured format.

• You don’t need to combine multiple queries to search. You can simply specify
query terms related to your eld and it will match anyone who has the speci c
keyword in their resume, pro le, or even ex-job. 

• You can further lter it by specifying “current position” in the checkbox to give
you a more re ned search that limits its search results to people who only work
in the speci c company at the moment.

• You also can access advanced search by clicking on the link near the search bar
of the LinkedIn website. 

• A simple click on “re ne search” will help you nd many of the advanced search
 • A simple click on “re ne search” will help you nd many of the advanced search
tools. 

6. Identify the right people to connect with

One of the best ways to connect with other people of the same niche as yours is by
joining LinkedIn groups. It is one of the best ways to build connections in your
respective industry. You can nd experts of your niche in your group and garner the
best strategies to help you propel your business to the next level.  

So, what’s next? Well, once you get an overall feel for managing a LinkedIn group
and making the most out of it, you can then start your own LinkedIn group. Voila! 

Being an owner of an elite and successful LinkedIn group is a sure-shot way to

generate leads and connect with the right people. With the connections you built in
the groups you joined in, you can bring them all in, in your very own group. 
7. Run a Linkedin Lead Generation Ad
Most marketers run a paid promotion on LinkedIn, as LinkedIn ads are made with
lead generation as the prime focus. Marketers can easily target speci c parameters
like the industry, size of the company, etc, and connect with professionals based on
them. 
Most of the LinkedIn lead generation advertisements are based upon downloadable
reports and other forms of lead magnets. But, video is probably the most popular
type of lead magnet on LinkedIn. Once you are successful in acquiring quality leads
and building a good relationship with them, running ads will be a bene ciary for
your business, over time.

8. Identify the best-performing content through Linkedin

Analytics
Analyzing your data is a compulsory thing to do, to evaluate your LinkedIn lead
generation strategies. Finding out which type of content and posts are going to help
you to gain the most traction and which type of posts gain you more clicks to your
landing pages are essential for you, so that you can work on the type of content you
can put out. 

Making use of a social media analytics tool is going to help you get there. An
analytics tool is going to help you gure out what’s working and what needs to be
done to increase traction. A complete metric of the performance of your content
and posts is brought in by these tools.

9. Try the Good Old Personalized Outreach Strategy 

LinkedIn is one platform where everyone is trying to get more leads and attention
from their potential customers. And, spamming the platform with repetitive
automated content is not going to cut it for you. As professionals, people are going
to ignore the cold messages being sent to them and not going to really bother about
them. 

So, to build connections and relationships, you must ideally send personalized
outreach messages to your potential leads to attract them and build a relationship
with them. 

You could even mention them in your blogs, or give a little shout-out in your posts
when a chance strikes. These steps are going to contribute a lot to your Linkedin
lead generation strategies.

10. Use Chrome Extensions to enrich Data  

You may be having the data about a certain prospect’s name and the company they
work for but might need their email address to get in contact with them, this is
where an email nder chrome extension can help you. 

A simple chrome extension will get the job done in no time. The best part is that you
can do all of this within your chrome browser. 

SalesQl, Snov.io, Hunter, etc. are some chrome extensions that can help you enrich
and append your data. All of these are great, but when it comes to LinkedIn lead
generation, SalesQL is probably the most e cient.

11. Use LinkedIn or Other Lead Gen Forms

Using LinkedIn for lead generation and capturing leads is ideal as you can put up ads
on LinkedIn and you can gain the lead’s contact information without even having to
engage in an interaction with them. 

All they have to do is, allow access to their name, email, number, etc. which are all
within the LinkedIn platform. Once you get the necessary contact details, you follow
up directly with them. 
12. Leverage 1st Connections for Intros to 2nd & 3rd
Connections
One of the most common rookie mistakes is reaching out to every cold lead and
sounding desperate. Acquire leads via your 1st connections. What you can do is lter
your 1st connections based on di erent aspects like industry, pro t, non-pro t, or
any other suitable criteria.

Make sure it’s a person who understands what you stand for and can actually
contribute something to it. Upon ltering, approach them for intros to 2nd and 3rd
connections. This way you can reach more leads without seeming to be pushy. Best
believe, this process is going to put you in the right place to get the right leads in no
time. 

13. Review Who Is Looking at Your Pro le

This is more valuable than you think, especially if you are a paid user since the free
version gives you the provision only for a limited period . So, review the list of
people going through your pro le, analyze them and if you believe someone to be a
potential lead, get to work.
14. Strive to Build Relationships 
Instead of sending out cold emails and automated messages, try to build quality
relationships with your potential leads and the people of your niche. Make it look
like a warm and professional relationship. This can be done by:

• Joining groups of your same niche. 

• Engaging in conversations via your posts and on other posts as well. 

• Share content, mention the author in your blogs, tag them and just maintain a
healthy relationship in general. 

15. Value-driven lead generation

Publish content that can potentially add value to the prospect. The way you
approach a prospect is a genesis of nding your best possible lead. So, make value-
driven content a part of your Linkedin lead generation strategy to attract the people
of your same niche. 

Talk, interact and connect with people of your same domain to learn their interests
to meet their expectations. Now that you know your audience, you can put out
content that can draw in more tra c. 

Bene ts of Linkedin Lead Generation

1. Lets you connect with In uential professionals– LinkedIn is one of the most
powerful mediums in terms of connecting with people and networking. You can join
groups of your niche and build relationships from there to nding your potential
leads. 

2. Highly Active Users– LinkedIn is an active platform for professional people to

showcase their career highlights, pro le, and sell their service, skill, and products.
showcase their career highlights, pro le, and sell their service, skill, and products.
This is exactly what you need to recruit leads. Given all these advantages, your job is
to only communicate with the right people and get what you need from them. 

3. Tailor-made for B2B Lead Generation– LinkedIn’s advanced search is one of the
prime reasons why it is tailor-made for B2B lead generation. It allows you to narrow
down and lter potential leads based on your requirements. Thus, speeding up your
process. Once connecting, you can send in your personalized message and establish
a professional relationship. 

4. The most e ective social media platform for lead generation- Since LinkedIn is
tailor-made for professionals to sell their products and services. It is far more
e ective to exploit and superior to the other social platforms. 

5. Minimum E ort Maximum Conversions- Since it is super easy and accessible to

nd lters and nd leads according to your needs and speci cations, the e ort you
put into lead generation is pretty minimal, allowing you to save a lot of time. One
advanced search is all it takes to get a list of potential leads. 

How can SalesQL boost the chances of success

for your lead generation strategies?
Using an email nding tool in Linkedin lead generation is extremely e ective in
multiple ways and perfect for outreaching. 

A Linkedin email nder like SalesQL can help you extract the updated personal and
business emails of any number of targeted leads with a single click. It ensures that
you connect with your prospects by bringing in veri ed email addresses. So, there is
no risk of bounces. 

SalesQl also allows you to access various other details of your prospects other than
the email address. This includes contact information, company name, alternate email
address, and a lot more.
You also get to leverage an intuitive and clutter-free dashboard to manage the
information of your leads. 

Well, then why wait. Get started with SalesQL for free. The rst 100 credits are on
us!

1    

Athira Unnikrishnan

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