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    Boeing brought many of its airline customers together to discuss cabin configuration flexibility because the customers wanted more control over how space was allocated between first class, business class, and economy sections to better meet passenger needs and maximize revenue. However, this process risked slowing down projects, excluding some customers, and making it difficult for Boeing to manage customer expectations if all requests could not be accommodated. Customers may also have been reluctant to fully share information with rivals attending the same meetings.

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    POM case study

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    Boeing brought many of its airline customers together to discuss cabin configuration flexibility because the customers wanted more control over how space was allocated between first class, business class, and economy sections to better meet passenger needs and maximize revenue. However, this process risked slowing down projects, excluding some customers, and making it difficult for Boeing to manage customer expectations if all requests could not be accommodated. Customers may also have been reluctant to fully share information with rivals attending the same meetings.

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    © All Rights Reserved
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    253 views2 pages

    POM Case Study

    Uploaded by

    sabahatfatima
    Boeing brought many of its airline customers together to discuss cabin configuration flexibility because the customers wanted more control over how space was allocated between first class, business class, and economy sections to better meet passenger needs and maximize revenue. However, this process risked slowing down projects, excluding some customers, and making it difficult for Boeing to manage customer expectations if all requests could not be accommodated. Customers may also have been reluctant to fully share information with rivals attending the same meetings.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    What problems do you think might be associated with bringing customers together in the way

    that Boeing did?


    Solution part 1

    Although there are obvious advantages in talking to customers in the formal way which Boeing
    did, but there is some problem the company needs to address.
    It would have been time-consuming to bring many customers together, and this procedure could
    have slowed down the project.
    For Boeing, it would have been an issue to select the customers to be included. Most probably
    important customers were chosen, but Boeing, as a company, could be happy to include potential
    customers.
    Also, it is a problem to manage the expectations of the customer because it does mean they will
    provide what the customer wants after asking what they needed.
    Customers might be commercial rivals because they compete amongst They may not have been
    entirely open when talking to Boeing. After all the benefits of any suggestions they make are
    automatically also conferred on their rivals.

    Answer & Explanation


    Solved by verified expert
    Boeing provides commercial aircraft, military aircraft, and satellites to their customers.
    Company supports airlines and U.S. and allied government customers in more than 150
    countries. Boeing is offering services that are uniquely positioned to keep passengers flying,
    and nations safe.
    Boeing's customers wanted the flexibility to configure passenger space because they desire
    to have more comfort and flexibility. Business routes or business class people demand
    more space devoted to first class and the business class.

    Step-by-step explanation
    Boeing is an American multinational and world's largest aerospace company that
    manufactures, designs, and sells telecommunication equipment and airplanes worldwide.

    Boeing's customers wanted the flexibility to configure passenger space because they desire
    to have more comfort and flexibility. Business routes or business class people demand
    more space devoted to first class and the business class.
    Cabin space has been divided into sections which are separated by fixed galleys and toilets
    at predetermined positions. It fixes the ratio of passenger capacities of all classes. That is
    why it does not give much comfort to passengers as per their requirement.

    However, the airlines indicate that customers wanted to configure their cabin to their
    requirements or in terms of space. Preserving valuable cabin space will help a company to
    generate revenue for a long period of time.
    Boeing maintained a close relationship with its customers, so it did meet the requirements
    or needs of the customers.

    Reference:
    http://www.boeing.com/company/about-bgs/index.page

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