POM Case Study
POM Case Study
Although there are obvious advantages in talking to customers in the formal way which Boeing
did, but there is some problem the company needs to address.
It would have been time-consuming to bring many customers together, and this procedure could
have slowed down the project.
For Boeing, it would have been an issue to select the customers to be included. Most probably
important customers were chosen, but Boeing, as a company, could be happy to include potential
customers.
Also, it is a problem to manage the expectations of the customer because it does mean they will
provide what the customer wants after asking what they needed.
Customers might be commercial rivals because they compete amongst They may not have been
entirely open when talking to Boeing. After all the benefits of any suggestions they make are
automatically also conferred on their rivals.
Step-by-step explanation
Boeing is an American multinational and world's largest aerospace company that
manufactures, designs, and sells telecommunication equipment and airplanes worldwide.
Boeing's customers wanted the flexibility to configure passenger space because they desire
to have more comfort and flexibility. Business routes or business class people demand
more space devoted to first class and the business class.
Cabin space has been divided into sections which are separated by fixed galleys and toilets
at predetermined positions. It fixes the ratio of passenger capacities of all classes. That is
why it does not give much comfort to passengers as per their requirement.
However, the airlines indicate that customers wanted to configure their cabin to their
requirements or in terms of space. Preserving valuable cabin space will help a company to
generate revenue for a long period of time.
Boeing maintained a close relationship with its customers, so it did meet the requirements
or needs of the customers.
Reference:
http://www.boeing.com/company/about-bgs/index.page