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    Prema Narasimha
    737 views2 pages
    Churn prediction

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    Churn prediction

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    737 views2 pages

    Problem Statement

    Uploaded by

    Prema Narasimha
    Churn prediction

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    Business Objective

    An E Commerce company or DTH (you can choose either of these two domains) provider is
    facing a lot of competition in the current market and it has become a challenge to retain the
    existing customers in the current situation. Hence, the company wants to develop a model
    through which they can do churn prediction of the accounts and provide segmented offers to the
    potential churners. In this company, account churn is a major thing because 1 account can have
    multiple customers. hence by losing one account the company might be losing more than one
    customer.
    You have been assigned to develop a churn prediction model for this company and provide
    business recommendations on the campaign.
    Your campaign suggestion should be unique and be very clear on the campaign offer because
    your recommendation will go through the revenue assurance team. If they find that you are
    giving a lot of free (or subsidized) stuff thereby making a loss to the company; they are not going
    to approve your recommendation.
    Hence be very careful while providing campaign recommendation.

    Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.
    Variable Description
    Variable Description
    AccountID account unique identifier
    Churn account churn flag (Target)
    Tenure Tenure of account
    City_Tier Tier of primary customer's city
    CC_Contacted_L1 How many times all the customers of the account has contacted customer care
    2m in last 12months
    Payment Preferred Payment mode of the customers in the account
    Gender Gender of the primary customer of the account
    Satisfaction score given by customers of the account on service provided by
    Service_Score company
    Account_user_cou
    nt Number of customers tagged with this account
    account_segment Account segmentation on the basis of spend
    Satisfaction score given by customers of the account on customer care service
    CC_Agent_Score provided by company
    Marital_Status Marital status of the primary customer of the account
    rev_per_month Monthly average revenue generated by account in last 12 months
    Complain_l12m Any complaints has been raised by account in last 12 months
    revenue growth percentage of the account (last 12 months vs last 24 to 13
    rev_growth_yoy month)
    coupon_used_l12 How many times customers have used coupons to do the payment in last 12
    m months
    Day_Since_CC_co Number of days since no customers in the account has contacted the customer
    nnect care
    cashback_l12m Monthly average cashback generated by account in last 12 months
    Login_device Preferred login device of the customers in the account

    Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited.

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