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Assignment 1 Positioning
Assignment 1 Positioning
Q2: Now pick two competitors from within the same industry competing on this category.
Both the companies have common competitors since, they are both clothing brands with
almost the same target market.
Competitors:
• Sapphire
• Limelight
• Sana Safinaz
• Al-Karam
• Khaadi
• Motifz
Gul Ahmad deals in manufacturing and is leading globally in the market though their premium
Quality, Brand Equity and Unshakeable customer Loyalty. They have excelled in the industrial
equipment and production methods for improving its export and import brands globally. They
are consumer oriented instead of Business market.
Brand: Nishat Linen
Nishat Mills Limited stands as one of the most well equipped, modern and the largest vertically
integrated textiles companies in Pakistan. Nishat has always claimed to market their products
targeting both Upper and Middle-class customers. They have always provided customer
support services specially women by Nishat’s experienced designers. This has been the biggest
differentiating point.
After selecting the target market, the next stage is to decide how company wants to hit the
chosen segmentation. NTM has decided to hit the cotton industry in all over the world by
reducing the cost because china, India has the lower rates than the NTM. So, the low rates and
better quality is the demand of customers.
Product
The product in marketing mix depicts the items and product variations designed to meet the
customer needs and wants.
• Pret Wear
• Unstitched Fabric (For Males and Females)
• Polo Shirts
• Formal
• Semi-Formal Wear (For Men)
• Diverse Range of Casual and Formal Wear (For Women)
• G.Pret Wear
• Chantilly Chiffon
• Chairman Latha (For Men)
• Digital-Print Kurtis
• Accessories (Shoes and Handbags)
• Home Items (Bedding, Cushions and Bath Items)
Brand: Nishat Linen
Nishat is also not only focusing on the women clothes rather they have variety of product items
including. The managers of the Nishat Textile Limited trying to take the decision about products
quality, design, functionality and warranty as well.
• Nisha
• Luxury Pret
• Nishat Freedom Buy
• Fusion
• Naqsh
Place
It is the part of marketing mix which refers to the point of sale. In every industry, catching the
eye of the consumer and making it easy for them to buy it is the main aim of a good distribution
or 'place' strategy.
• Special outlets
• High end low Shopping Malls
• Distributors.
• Online Sale websites.
• Special outlets
• High end Shopping Malls
• Distributors.
• Online sale Website
Promotion
It is the part of marketing mix which refers to all the activities undertaken to make the product
or service known to the user and trade.
Price
It is the part of marketing mix which refers to the value that is put for a product. It depends on
costs of production, segment targeted, ability of the market to pay, supply - demand and a host
of other direct and indirect factors.
Brand: Gul Ahmed
Gul Ahmad products are cost effective, and they are not only focusing the upper class of the
society rather both the upper and middle class. Their products are available in much lower price
than their competitors in the market.
They have done segregation in the prices according to the market areas, in the areas. Expensive
products in the high-class areas and mid-level products focusing the middle-class areas and
market.
The price Range from:
2500 PKR to 6500 PKR
The Nishat Textile Limited for the survival will have to reduce the prices and they are trying to
do this because they have the higher prices as compared to the competitors and this is because
of high cost of production. But gave some discount on price for wholesale
They are offering all the different sizes of the women and men’s clothing.
The price Range from:
3500 PKR to 7999 PKR