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Blackblot PMTK Gap Analysis
Blackblot PMTK Gap Analysis
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Blackblot® PMTK
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Gap Analysis
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<Comment: Replace the Blackblot logo with your company logo.>
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Company Name: <Enter company name>
Product Name: <Enter product name>
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Table of Contents
1. INTRODUCTION ...................................................................................... 3
1.1. DOCUMENT OBJECTIVE ........................................................................ 3
2. GAP ANALYSIS PROCESS ........................................................................ 3
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2.1. SECTION OBJECTIVE ........................................................................... 3
2.2. GAP ANALYSIS GLOSSARY .................................................................... 3
2.3. GAP ANALYSIS WORKSHEET .................................................................. 3
2.4. GAP ANALYSIS REVIEW........................................................................ 6
2.5. GAP ANALYSIS CONCLUSIONS ................................................................ 7
3. SUPPORTING DATA ................................................................................. 7
3.1. SECTION OBJECTIVE ........................................................................... 7
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3.2. ASSUMPTIONS .................................................................................. 7
3.3. RESEARCH INFORMATION ..................................................................... 7
3.4. PRODUCT DIAGRAM/ARCHITECTURE ......................................................... 7
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1. Introduction
1.1. Document Objective
This document describes the process of performing a gap analysis on
product management activities.
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<Comment: Perform a gap analysis every month. Assess improvement
every yearly quarter. Always note critical gaps that need particular
attention.>
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Gap analysis is a procedure for assessing how well product management
tasks are being performed. Gap analysis identifies areas of improvement,
priorities, and task ownership.
<Complete and fill in the worksheet below using the glossary definitions.
Proposed ownership changes come last.>
Proposed
Owner
Documenting functionality
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Market
Planning sought to address the
Requirements
Describe market market problem.
problems and Ways various users put
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Hours/Week
Assessment
Importance
Proposed
PMTK Phase PMTK Task Task Description
Current
Owner
Owner
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to market Plan or vision that
Product
problems. describes a product's
Roadmap
evolution.
Building a product pricing
Development Pricing Model
model.
Build solutions
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Performing actions that
that solve
Product promote and distribute
market
Evangelism information for a
problems.
company.
Process whose output
Win/Loss helps improve products
Maintenance
Analysis and develop better sales
Sales channels
functions.
support and
Planning customer visits
product n
Customer with the intent of better
revisions.
Visit understanding their
needs.
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2.3.2. Product Marketing
Hours/Week
Assessment
Importance
Proposed
PMTK Phase PMTK Task Task Description
Current
Owner
Owner
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Examination of a potential
Business Case market opportunity on a
Evaluation
product level.
Examine
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Analysis of competing
opportunities to Competitor
companies, partially via
serve the Analysis
their products.
market.
Product Tabular comparison of
Comparison competing products.
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messages that
market Product communicate the
approach. Positioning product's value
proposition to multiple
audiences.
Hours/Week
Assessment
Importance
Proposed
PMTK Phase PMTK Task Task Description
Current
Owner
Owner
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Sales Axioms –
Fundamental concepts the
product is built upon.
PSFB – Outlining a
product's ability to
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address the overall
Value
customer problem by
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merit of its feature scope
and capabilities.
USP – Key value
differentiator which sets
the product apart from
other competing products.
Description of the long-
Market Plan
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term goals, and messages
delivered to the target
market, relative to a
particular product.
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Company Overview description of a
Profile company.
Product Product/service overview
Backgrounder information at a glance.
Readiness Collateral List of various marketing
at
releases.
Launch Plan Introducing new products
to the market.
Broad overview of a
Company
company for internal and
Presentation
a
Hours/Week
Assessment
Importance
Proposed
PMTK Phase PMTK Task Task Description
Current
Owner
Owner
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Comprehensive inspection
Marketing of the market and the
Review company's preparedness
for it.
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2.3.3. Process Efficiency
Assessment
Importance
Hours/Wee
Proposed
Current
PMTK Phase PMTK Task Task Description
Owner
Owner
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Rules and general
guidelines for conducting
Meeting Rules
People
Management
By Objectives
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productive corporate
meetings.
Intelligent form of self-
management.
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Driving an effective
Decision
process of decision
Making
making within a project.
Decisions Tool for securing
Deliverable acceptance and
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Sign-Off commitment to
deliverables.
General Microsoft Word
Generic
and PowerPoint
Templates
templates.
Deliverables
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Central repository of
Bundle Book documents related to a
particular product.
Procedure for assessing
how well product
Gap Analysis
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performance of activities.>
<Comment: Scan the worksheet for the most severe gaps and
identify areas where you are underachieving or overachieving
based on importance.>
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ownership. Assess employee skills and introduce a plan to
improve them. Go through the worksheet and assign proposed
ownership changes.>
<Comment: Review the current team structure. Do you have
the right owners for each activity? How might you assign or
combine activities differently in light of existing skill sets? What
additional skills are required in the product planning group to
fulfill all activities?>
3. Supporting Data
3.1. Section Objective
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3.2. Assumptions
<Describe any assumptions made when writing this document.>
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