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Applied Economics: Retail Trade Industry
Applied Economics: Retail Trade Industry
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Applied SENIOR
HIGH
Economics SCHOOL
Self-Learning
Module
Republic Act 8293, Section 176 states that no copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.
Applied SENIOR
HIGH
Economics
SCHOOL
Self-Learning
Module
5
Quarter 4
Welcome to the Senior High School – Applied Economics Self Learning Module
on Retail Trade Industry!
This learning material hopes to engage the learners in guided and independent
learning activities at their own pace and time. Further, this also aims to help learners
acquire the needed 21st century skills especially the 5 Cs, namely: Communication,
Collaboration, Creativity, Critical Thinking, and Character while taking into
consideration their needs and circumstances.
In addition to the material in the main text, you will also see this box in the
body of the module:
As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Moreover, you are expected to encourage and assist the
learners as they do the tasks included in the module.
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For the learner:
This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning material while being an active
learner.
Posttest - This measures how much you have learned from the
entire module.
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EXPECTATIONS
PRETEST
Directions: Choose the letter of the best answer and write it on a separate sheet of
paper.
RECAP
1. Manufacturing -
______________________________________________________________________________.
2. Economies of Scale -
______________________________________________________________________________.
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LESSON
Merchandising Business
Merchandising is the promotion of goods and services that are available for
retail sale. Merchandising includes the determination of quantities, setting prices for
goods and services, creating display designs, developing marketing strategies, and
establishing discounts or coupons. Merchandising is part of the retail trade industry.
Retail trade is the business activity associated with the sale of goods to the
ultimate customer. It links the manufacturers and the customers of the product.
Typically retailers sell goods in small quantities to consumers for personal use, not
for resale or business use.
Many different types of retail establishments exist, as noted above, the overall
industry has seen no barriers that had long separated the wide range of companies
operating under the retail umbrella. Nonetheless, retailing establishments still
generally fall into one of the following general categories:
The latest Annual Survey of Philippine Business and Industry (ASPBI) showed
that a total of 101,136 establishments were engaged in wholesale and retail trade in
2017. This represents a decrease of 12.8% compared with the 115,998
establishments in 2016.
Among the industry groups, retail sale of other goods in specialized stores
reported the highest share of 30.7% to the total number of establishments for the
sector. This was followed by the retail sale of other household equipment in
specialized stores with 13.4%. Retail sale of food, beverages, and tobacco in
specialized stores came in third with 8.9%.
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ACTIVITIES
2. __________________ 5. __________________
3. __________________
WRAP-UP
To summarize what you have learned in the lesson, answer the following
questions:
VALUING
Reflect on this!
“Your smile is your logo, your personality is your business card, how you leave
others feeling after an experience with you becomes your trademark.”
- Jay Danzie
POSTTEST
____________3. Retail trade is the business activity associated with the sale of goods
to the ultimate customer.
KEY TO CORRECTION
5. A 5. F
4. B 4. F
3. D 3. T
2. A 2. T
1. C 1. F
PRETEST POSTTEST:
References
Government of the Philippines. 2017 Annual Survey of Philippine Business and
Industry (ASPBI) - Wholesale and Retail Trade; Repair of Motor Vehicles and
Motorcycles Sector For All Establishments: Final Results. Philippine Statistics
Authority. Accessed August 16, 2020. https://psa.gov.ph/content/2017-
annual-survey-philippine-business-and-industry-aspbi-wholesale-and-retail-
trade-0
""Your Smile Is Your Logo...": Motivational Quotes for Employees, Retail Quotes,
Quotes." Pinterest. Accessed August 16, 2020.
https://www.pinterest.ph/pin/404198135290572700/.
"Retail Trade." Inc.com. November 30, -0001. Accessed August 16, 2020.
https://www.inc.com/encyclopedia/retail-trade.html.