K to 12 Basic Education Curriculum

Detailed Lesson Plan English 8

I. Objectives
A. General Objectives
At the end of 30 minutes’ discussion, 75% of the learners are expected to analyze
the intention of words or expression used in propaganda techniques.
B. Specific Objectives
B1. Identify the propaganda techniques used in a given text.
B2. Internalize importance of propaganda techniques in different advertisements.
B3. Apply your knowledge about the five propaganda techniques by creating your
own advertisement.

II. Subject Matter

A. Topic: Propaganda Techniques
B. Reference:
 K to 12 MELCS with corresponding CG Codes EN8V-lllg-26, page 138
 Propaganda Techniques, https://znnhs.zdnorte.net/wp-
content/uploads/2021/03/SLM-E8Q3M3.pdf
C. Materials: PowerPoint presentation, cellphone and pictures from the internet
D. Values: Cooperation, teamwork and being creative
III. Procedure

Teacher’s Activity Student’s Activity

1. Routinary Activities
A. Prayer

(A student will be called to lead the prayer)

B. Greetings

―A beautiful day 8 – Amethyst. How’s your day ―A beautiful day as well ma’am and we
today? Are you all feeling great?‖ are all having a good day and we all feel
great‖.

―That’s great to hear class but before we proceed

to our lesson proper let me check your attendance
first‖.

C. Classroom Management
 Please turn on your camera.
 Mute your mic if you are not given
permission to speak and un – mute it if
you have questions to ask and to answer.
 Used raised hand icon if you want to recite
or to answer.

―Is that all clear?‖

―Yes, ma’am‖
D. Checking of attendance

―For me to find out who the attend and miss our

class, use our chat box and kindly comment the
word ―Present‖ in the comment section‖.
 E. Drill

―Let’s have first our short energizer. Okay class, ―Yes, ma’am‖
are you familiar with cross word?‖ Directions: Search for the words that you
(One student will the direction) see inside the rectangle and comment
your answers in our chat box.

Bandwagon, Propaganda,
Transfer, Testimonial,
Stereotyping

Correct answers:

F. Review of the past lesson

―Before we jump to the new topic, who can recall ―Ma’am, our topic last meeting was all
our topic last meeting‖. about Examine biases (for or against)
made by the author‖.

―Very good! Now, can someone tell me, what is

―Bias in Literature is used to implicitly
Bias in literature, its possible sources and how to
send a message to the readers about
recognize biases?‖
specific prejudice against a community,
faith, sect or race. It is used to make
people aware of certain defects in
people.‖

Some of its possible sources are:

1) The speaker/writer is relying on

 incomplete information.
2) The speaker/writer is trying to
deceive the listener/reader.
3) The speaker’s/writer’s past
experience is influencing his or
her thinking.
4) The speaker/writer is randomly
selected to take part in the study.
5) The speaker/writer is not
introducing the source in his or
her gathering.

Recognizing the Biases:

●Look for Loaded words.

●Watch out for stereotypes

●Notice vague language or

generalization

●Look for one-sided arguments

―Very good! Let’s give her five claps‖

G. Checking of assignment

―Yesterday, I gave you an assignment and the

submission was 8pm and I had corrected to those
who passed their assignments on time in our
Edmodo and to those who are not yet pass, I will
wait your answers before 12am. Do you
understand?
 2. Motivation

Read the following lines and identify the product

it advertises. Each will last 10 seconds only. Use
the chat box to answer and make sure to turn off
your mic to avoid misunderstanding. Understand
class?

1. Just Do It!
2. It’s finger – lickin’ good!
3. Langhap sarap!
4. Smooth hair that you simply finger comb!
5. Lasts even longer than expensive perfume.

―Okay class read the following lines and identify

the product it advertises. Each will last 10 seconds
only. Use the chat box to answer and make sure to
turn off your mic to avoid misunderstanding.
Understand class?
―Yes, ma’am‖

―Now, let’s begin. Who wants read and answer

the first one?‖ (Jennica raised her hand)

―Yes, Jennica.‖ ―Just do it! Nike ma’am.‖

―Very good Jennica, who wants to answer the

next number? It’s your time to shine.‖
(Kaye raised her hand)
―Yes Kaye.‖
―It’s finger-licking good! KFC ma’am.‖
―Okay, very good Kaye. Next number please.‖
(Ardelina raised her hand)
―Yes, Ardelina.‖
―Langhap sarap! Jollibee Ma’am.‖
―Very good, Ardelina. Next number, Any of the
students please.‖

―Yes, Kaye.‖ (Kaye raised her hand)

―Smooth hair that you simply finger

comb! Palmolive ma’am.‖
―That’s correct, very good Kaye. How about the
last one? Anyone please?‖

(Jennica raised her hand)

―Yes, Jennica.‖ ―lasts even longer than expensive

perfume! Downy ma’am.‖
―Okay, very good Jennica.‖

3. Unlocking Difficulties
 Secularization - Refers to the
historical process in which religion
loses social and cultural significance.
 Ilustrados - Refers to the Filipino
educated class during the Spanish
colonial period.
 Propaganda Movement - A set of
communications actions through
books, leaflets and newspaper articles
by group of Filipinos who called for
political reforms.

―Before we proceed further, let us unlock words

that are unfamiliar with you, so you can easily
understand the following discussions.‖

―Is That Clear?‖ ―Yes, ma’am.‖

―Okay, can anyone read the first unfamiliar word
and its meaning?‖
(Kaye raised her hand)

―Yes, Kaye.‖
―Secularization - Refers to the historical
process in which religion loses social and
cultural significance ma’am.‖

―Thank you Kaye, you may now turn off your

mic. Who wants to read the next unfamiliar
word?‖
(Ardelina raised her hand)
―Yes, Ardelina.‖
―Ilustrados - Refers to the Filipino
educated class during the Spanish
colonial period ma’am.‖
―Thank you Ardelina, turn off your mic now
please. Okay Jennica please read the last one.‖

Jennica: ―Propaganda Movement - A set

of communications actions through
books, leaflets and newspaper articles by
group of Filipinos who called for
political reforms ma’am.‖

―Thank you Jennica, please don’t forget to turn

off your mic now.‖

4. Presentation of the lesson

―Before we formally begin our class, I will play a

video clip. A Philippine literature entitled
Propaganda Movement. Listen carefully class
because I will ask some questions. Is that clear?‖
―Yes, ma’am.‖
https://www.youtube.com/watch?v=r1Ib1vmXZR
k

Comprehensive check – up:

1. What is the title of the story?

2. What is the story all about?
3. Who are the members of Propaganda
Movement?
4. What is the first official newspaper that
Propaganda Movement created?

―Okay class, did you understand the story?‖

―Yes. Ma’am.‖
―So, what is the title of the story? Anyone please.‖
(Ardelina raised her hand)
―Yes Ardelina.‖
―The title of the story is Propaganda
Movement, ma’am.‖

―That’s correct, Ardelina, very good. What is the

story all about?‖
(Jennica raised her hand)
―Yes, Jennica.‖
―The story is about the Spanish Colonial
rule and their abuses toward Filipinos
and the Propaganda Movement that the
Ilustrados create to call for a political
reforms.‖
―Okay, very good, Jennica. Who are the members
of the propaganda movement?‖ (Kaye raised her hand)
―Yes, Kaye.‖ ―The members of Propaganda Movement
are Dr. Jose Rizal, Graciano Lopez
Jaena, Marcelo H. Del Pilar and
Mariano Ponce.‖
―Okay, Very Good, Kaye. What is the first official
newspaper that the Propaganda Movement
created? Anyone, please.‖

―Yes. Ardelina.‖ (Ardelina raised her hand)

―The first official newspaper that

Propaganda Movement creates is LA
SOLIDARIDAD.‖
―Very good, Ardelina, that is correct.‖

5. Lesson Proper

―Did you learn from the video class?‖

―Yes, ma’am‖
―Good to hear! Now, what comes in your mind,
when you hear the word, Propaganda?‖
(Jennica raised her hand)
―Yes, Jennica.‖
―When I hear the word Propaganda, it’s
all about lying, or at best, half-truth.‖
―Thank you, Jennica, you may now turn off your
mic. Okay class, Propaganda is a form of
communication that aims to influence the attitude
of a community toward some cause or position by
presenting only one side of an argument and
usually repeated and dispersed over various media
to create the chosen result in audience attitudes.
Advertisers use propaganda to persuade people to
buy their products or services.‖

Propaganda Techniques

1. Bandwagon - is all about persuading the

target audience to take action.
2. Glittering Generalities - uses appealing
words and images to sell the product.
3. Transfer - is a technique to project
 certain qualities (this can either be
positive or negative) of a person,
ideology, or object to other things and
people.
4. Testimonial - popular advertising
technique uses renowned, or celebrity
figures to endorse products and services.
5. Name Calling – or ―stereotyping‖ often
occurs in politics and wartime scenarios.
In advertising, it links a person or idea to
a negative symbol.

―Who wants to read the first Propaganda

Technique and give an example?‖

―Yes, Ardelina.‖ (Ardelina raised her hand)

―Bandwagon - is all about persuading the

target audience to take action.‖ An
example of this is ―Millions are using it.
Don't be left behind. Wear Nike now."

―Very good, Ardelina, thank you. Next, anyone

please.‖
(Kaye raised her hand)
‖Yes Kaye.‖
―Glittering Generalities - uses appealing
words and images to sell the product.‖
Example is, ―Get the better detergent
ever, Ariel."

―That is correct, very good. Who wants to read the

third Propaganda Technique?‖

―Yes, Jennica.‖ (Jennica raised her hand)

 ―Transfer - is a technique to project
certain qualities (this can either be
positive or negative) of a person,
ideology, or object to other things and
people.‖ An example is ―A major soft-
drink brand was accused of having traces
of pesticides a couple of years ago.
While these allegations were on the rise,
the entire carbonated-drink industry took
a hit. Fruit juices and other drinks were
able to do great business.‖
―Okay, very good. Next, anyone?‖ (Kaye raised her hand)
―Yes. Kaye.‖
―Testimonial - popular advertising
technique uses renowned, or celebrity
figures to endorse products and services.
One example of this is, "Things go better
with Coke."—Sharon Cuneta"

―That is correct, thank you. Can anyone read the

last one?‖
(Ardelina raised her hand)
―Yes, Ardelina.‖
Name Calling – or ―stereotyping‖ often
occurs in politics and wartime scenarios.
In advertising, it links a person or idea to
a negative symbol.‖ An example is, "In a
campaign speech to a logging company,
the Congressman referred to his
environmentally conscious opponent as a
"tree hugger."
―Very good, Ardelina.‖
 6. Generalization

―Can anyone give the five Propaganda

Techniques and what do you think the
significance of Propaganda Techniques in
advertising?‖

―Yes, Jennica.‖ (Jennica raised her hand)

―The five Propaganda Techniques are:

Bandwagon, Glittering Generalities,
Transfer, Testimonial and Name Calling.
―The significance of Propaganda
Techniques in advertising is to help the
readers or viewers to understand the
intentions of word and expression of the
advertisement‖

―That is correct, very good.‖

7. Practice Exercise

#What I Have Learned

Directions: Analyze each given situation and

answer the questions that follow.

______ 1. Famous people give their personal

experiences using the product. What
propaganda technique is used?

______ 2. In your advertisement, you want to

show the customers that almost everybody is
using the product. In this case, what technique
should be used?

______ 3. A politician wants to inspire people

to vote for him in the coming election. What
technique is appropriate?

______ 4. Your product is new in the market.

You want it to be endorsed by Ann Curtis so
that it will positively affect the buying public.
What possible technique is applicable?

______ 5. A famous soft drink brand will try to

destroy its rival. To achieve this, what
technique will the advertiser use?

―Okay class, who wants to read the direction?‖

(Kaye raised her hand)
―Yes, Kaye.‖
―Directions: Analyze each given
situation and answer the questions that
follow.‖

―Thank you, Kaye. So now class, I will give you 5

minutes to answer these questions. Your 5
minutes starts now.‖

―time is up, class. Who wants to try to read and

answer question number 1?‖
(Ardelina raised her hand)
―Yes, Ardelina.‖
―Famous people give their personal
experiences using the product. What
 propaganda technique is used?
Testimonial, ma’am.‖

―Okay, very good, thank you. Question number 2

please.‖ (Kaye raised her hand)

―Yes, Kaye.‖ ―In your advertisement, you want to

show the customers that almost
everybody is using the product. In this
case, what technique should be used?

―That is correct, thank you. Question number 3, Bandwagon, ma’am.‖

anyone?‖ (Jennica raised her hand)

―Yes, Jennica.‖ ―A politician wants to inspire people to

vote for him in the coming election.
What technique is appropriate?
Glittering Generalities, ma’am.‖
―Very good, Thank you. Who wants to try to
answer question number 4?‖
(Kaye raised her hand)
―Yes, Kaye.‖
―Your product is new in the market. You
want it to be endorsed by Ann Curtis so
that it will positively affect the buying
public. What possible technique is
applicable? Transfer, ma’am‖
―That is correct, very good. Question number 5,
anyone?‖
(Jennica raised her hand)
―Yes, Jennica.‖
―A famous soft drink brand will try to
destroy its rival. To achieve this, what
technique will the advertiser use? Name
Calling, ma’am.‖
―Very good, Jennica. Okay class who got a
perfect score, please be honest, raise your hand.‖
(Raises their hand)
―Okay, very good. Okay let us give them 3 claps.
Go.‖
(Three claps)

8. Application

#What I Can Do

From among the five propaganda techniques,

choose two, and create an advertisement
following the criteria below. Divide yourselves
into 2 groups. Each group will only have five
minutes to do the activity. Each group must
prepare ¼ sheet of paper to grade the other
group’s presentation.

Criteria

Content ------------------------------------------ 40%

Organization ------------------------------------ 30%

Mechanics ---------------------------------------20%

Illustration ---------------------------------------10%

Total --------------------------------------------100%

―Now class, from among the five propaganda

techniques, choose two, and create an
advertisement following the criteria below. Divide
yourselves into 2 groups. Each group will only
have five minutes to do the activity. Each group
must prepare ¼ sheet of paper to grade the other
group’s presentation.‖

―Jennica, please read the criteria.‖

Jennica:

Criteria:

Content -------------------------------- 40%

Organization -------------------------- 30%

Mechanics -----------------------------20%

Illustration -----------------------------10%

Total -----------------------------------100%
Group no: 1

Propaganda Advertisement
Technique

Bandwagon ―Me, them,

almost everyone,
millions had
been cured by
Neogesic, the
number one
brand
prescribed by
doctors, so what
are you waiting
for, Neogesic!
Take care.

Glittering Creamy,
Generalities dreamy, icy,
chocolatey. Mc
Donell café.
 Group no: 2

Propaganda Advertisement
Technique

Testimonial For 100%

poreless skin, use
Scream Cream
liquid by
Waybelline –
Kris Dioquino,
queen of all
medial

Name Calling Why settle for

this ―cheap‖
brand when
WAVE
POWDER
DETERGENT
offers you
nothing but the
best.

9. Integration of Values

―How advertising affect the lives of many?‖

―There is a huge influence on the

purchasing decisions of customers.‖

―Advertising brought an advanced manner of

building awareness about any product or service
in the society. It has enabled the consumers to
have knowledge about the service or the product
before making any purchase.‖

IV. Evaluation

Direction: In your ¼ sheet of paper, write the letter of the correct answer in a CAPITAL
LETTER.

1. A form of communication that aims to influence the attitude of a community toward

some cause or position by presenting only one side of an argument and usually
repeated and dispersed over various media to create the chosen result in audience
attitudes.
A. Advertising
B. Propaganda
C. Bandwagon
D. Testimonial
2. A marketing tactic involving paying for space to promote a product, service, or
cause.
A. Advertising
B. Propaganda
C. Flyer
D. Direct Marketing

3. ―Things go better with Coke.‖ — Sharon Cuneta.

A. Transfer
B. Name Calling
C. Bandwagon
D. Testimonial
4. A major soft-drink brand was accused of having traces of pesticides a couple of years
ago. While these allegations were on the rise, the entire carbonated-drink industry
took a hit. Fruit juices and other drinks were able to do great business.
 A. Bandwagon
B. Testimonial
C. Glittering generalities
D. Transfer
5. ―Get the better detergent ever, Ariel‖.
A. Bandwagon
B. Glittering generalities
C. Testimonial
D. Transfer

V. Assignment:
1. Create at least 30 seconds to 1 minute video of your own advertisement and pass it in
our Edmodo class.
2. Read in advance for our next topic, ―Use Appropriate Cohesive Device in Various
Type of Speech.‖

Ronidel, Rosario S.

EDUC 2B

BSED - ENGLISH