BUSINESS MODEL CANVAS: (ENT530)

BUSINESS MODEL CANVAS

PRINCIPLES OF ENTREPRENEURSHIP (ENT530)

FACULTY & PROGRAMME:

FACULTY OF BUSINESS AND MANAGEMENT

BA249 - BACHELOR ISLAMIC BANKING

SEMESTER: 03

PROJECT TITLE:
A 1999 ICE CAFE

NAME:
NURSHARIZA BINTI MOHD RANI 2020996683
NOORHAFIRA BINTI ZAINAL ABIDIN 2020968547
SITI SYUHAIRAH BINTI ABDUL GHANI 2020971797
SITI NUR NAZIHA BINTI MOHD ROSDI 2020982953

LECTURER:
SIR HASSANUL FIRMAN BIN MD APANDI
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Acknowledgement

Assalamualaikum, firstly we would like to thank Allah S.W.T since at last we have
completed the task. We profoundly obligated to my lecturer, Sir Hassanul Firman Bin Md
Apandi who continuously makes a difference progressing and give information to help in
wrap up our assignment as well.

Secondly, we would like to thank to our whole classmate that had continuously been devoted
in making a difference making this assignment fruitful no matter busy they are. Without
them, we think we cannot to be able to wrap up this up on some time recently the due date.

Thirdly, we would to say thank to our family for their support in no matter what we do. They
too offer assistance a part such as giving us with essential money related to form this
assignment a success project.

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Items Pages
TITLE PAGE 1
AKNOWLEDGEMENT 2
TABLE OF CONTENT 3
EXECUTIVE SUMMARY 4
1. INTRODUCTION 5 - 10
1.1 Company Background
1.2 Problem Statement
1.3 SWOT analysis (two competitors)
1.4 Opportunity recognition
1.5 Purpose of business model canvas preparation

2. BUSINESS PROPOSAL 11 - 18
2.1 Business Model Canvas (BMC)
2.2 Details of BMC
3.CONCLUSION 19
4.APPENDICES 20

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Executive summary

This business is based partnership where the important position is handle by four parties; Miss Siti
Syuhairah Binti Abd Ghani as general manager, Miss Nurshariza Binti Mohd Rani as marketing
manager, Miss Noorhafira Binti Zainal Abidin as operational manager and Miss Siti Nur Naziha Binti
Mohd Rosdi as financial manager. The business capital is amounted RM30,000 where the capital is
capital is shared as follows; Miss Syuhairah distribute RM 3,850.90, Miss Nurshariza distribute RM
3,750.50, Miss Noorhafira distribute RM 3,700.60, Miss Naziha distribute RM 3,698 and the other
RM 15,000 is taking by Bank Islam’s loan.

A 1999 Ice serve a well-known dessert with a tagline “Cold music for your mouth” is located near
UiTM Kota Bharu with address: PT 399, Ground Floor Shophouse, Lembah Sireh, 15050 Kota Bharu,
Kelantan. A 1999 Ice is a café which focuses on dessert that serves ice cream filled with juicy and
tasty fruits that add on lots of sweet flavour syrup. This dish will serve the customer the refreshing
taste of the fruits with the creamy taste of the ice-cream and so sweet syrups. In addition, the simple
method and ingredients give our business a lot of benefits, and we are highly confident that in
Malaysia our market can be easily built and spread.

In the near future, we expect this company to become more evolved and with the latest innovation in
encouraging people to eat fruit, their ice-cream mood will therefore increase. Our company is expected
to begin in 2020 and our goal is to make safe food production in Kelantan and popular in Malaysia.

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INTRODUCTION

1.1 Company background

Background of the company was established under name of A 1999 Ice CAFE. This café was located
PT 399, Ground Floor Shop house, Lembah Sireh, 15050 Kota Bharu, and Kelantan. This business
was established on 1st January 2021. This business is based partnership where the important position
is handle by four parties. A 1999 Ice is a café which focuses on dessert that serves ice cream filled
with juicy and tasty fruits that add on lots of sweet flavour syrup.

Business name A 1999 Ice

Business main activity All kind of foods and ice cream

Website http://1999icecafe.com.my

Business email [email protected]

Contact number 03-7777000

Business entity Partnership

Business registration date 04-12-2017

Commencement date (Operational date) 04-12-2017

Name of bank CIMB MALAYSIA BERHAD

Business current account number 7800234785

Table 1

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Organizational Chart

GENERAL MANAGER
MISS SITI SYUHAIRAH BINTI
ABD GHANI

MARKETING OPERATIONAL FINANCIAL MANAGER

MANAGER MANAGER MISS SITI NUR NAZIHA
MISS NURSHARIZA BINTI MISS NOORHAFIRA BINTI MOHD ROSDI
MOHD RANI BINTI ZAINAL ABIDIN

Figure 1: Organizational Chart

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1.2 Problem statement

As a new entrepreneur, normally will be having a lot of challenges that come to them.
Example of problem that usually they are having as below:

• Taking first leap

When decided to become an entrepreneur, some individual should take high decision such as quitting
from work, putting up a website, entering a start-up accelerator program.

• Takes some time for the result of business

Big ‘overnight’ success is really the culmination of steady, consistent small efforts over time. That
applies to sales, press, and fundraising. Unfortunately, the vast majority of entrepreneurs fold and quit
right before the big payoff hits.

• Cash flow
Cash flow shortages are one of the most common reasons for new business failures are cash flow
management.

• Keeping ego under control

One of the highest mistakes is failed to control emotion may leads into wrong decision.

• Lack of idea to promote about their business

Newcomer’s entrepreneur usually did not have many ideas to promote their sales.

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1.3 SWOT analysis

Competition Strength Weakness

 Strong brand name  The price is a bit

 Already established and expensive

Mykori Dessert Cafe is known by many

student and Kota Bharu
resident
 Have many product and  Low promotion and
flavour Activities

Full Scoopy Kota Bharu  The company has  Services at Full Scoopy
established early than A quiet low
1999 Ice Café.
 Strong brand name  The environment is not
 Price is affordable interesting

Hokkaido Ice Cream Puff  The café is not spacious

tend to be too crowded
if many customers went
there.

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1.4 Opportunity Recognition

Opportunity occurs when competition takes place. In other business companies, there is a competitor
who offers the same type of service and product in the same area and in the same target market as
ours. This is something that we cannot avoid, as new competitors will always join the target market.
We had other businesses that have already started running the same business field as ours since A
1999 Ice is still new in business. Basically, there are four competitors’ companies that are based in
Kota Bharu. This will give our company the chance to prosper with the experience of assessing the
strength and weakness of other rivals. In order to ensure that our business is able to compete with
current rivals, it is necessary to develop from time to time. So we have noticed a few possibilities that
can be used in our company in a structured way. For instance, have strategic location, many product
selection, up-to-date product, and even promotions.

Strategic
location

Many Up-to-
product
selesction
Opportunity date
product

promotion

Figure 2: Example of opportunity has been found

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1.5 Purpose of Business Model Canvas Preparation

BMC preparation Purpose

The Entrepreneurs To better understand the intent of the organisation and serve as a
guideline for effective and productive management of the company.

Financial Institutions Assist and assist the financial institution in evaluating the potential of
the proposed project and supplying the organisation with loans. Bank
Islam is financial institution that involved in this business project.

Suppliers Help persuade suppliers of our business venture's feasibility so that both
suppliers and our company profit in the long-term business agreement.

Workers Enable employees to grasp the priorities and objectives of the company
and provide them with feedback on their work duties and
responsibilities.

Customers Convince and influence customers about the goods being sold and give
them assurance and trust to have business with us. In addition, the key
goals of A 1999 Ice's creation are to spread sweet and happy taste and
not to stunt production and demands. We are really motivated to make A
1999 Ice more popular and follow the current trend to make our product
more interesting to purchase and taste.

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2. Business Proposal

2.1 Business Model Canvas

Items Explanations
Customer Segments We offered another flavor in our cafe to encourage customers to
try it. We also provide customers with free Wi-Fi, in particular to
support students because our café was close to the university. We
will provide our loyal customers with a free gift and giveaways
and a discount for new customers to hold and get a customer. This
discount would help our customers because they are eager to
participate in the giveaways and use our services to get the
discount. Plus, the services we offer are affordable and fair. We'll
charge for delivery depends on location but still affordable for our
client, especially students. Hence, they don't have to pay a lot of
money in order to get our services.

Value Proposition When customers try the menu, they get the best dish quality and
our cafe will ensure that the customer is pleased with the services.
They will advertise this cafe to their friends and family when the
client is pleased. On the other side, this cafe would be a frequent
customer and have faith in this cafe.

Channels Our cafe uses social media such as Facebook, Twitter and
Instagram. In addition, we also promote our product on Google,
which interacts with the customer through the website and
promotes our business. Moreover to advertise our café, our café
also uses ads, business cards and many more.
Customer Relationship The earnings that this café receives is from the sales that the
customer serves. This café also cares about customer satisfaction
because we believe that when a good service is given, the
customer will come again.

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Revenue Stream The revenue that the café get from customer buying at
the café. They buy our products and will repeat buying
if they are satisfied with the taste and the service.

 We will ensure our price is affordable.

 Provides services, do promotion and give discounts to loyal
customers.
 The price for foods is tally with the delicious and unique foods
and drinks that we provide.

Key Activities Our main concept is to give the customer eat the best
tasty dessert. Our sandwich has different taste from
another café. We want customer feel satisfied and will
repeated it again.

 By produce and selling unique foods and drinks based on fruit.

 We produce product that give benefits to customers’ health

Key Resources We give the best quality ingredients for the customers
and provide the comfortable place to make sure that
they are satisfied during eating the dessert.

 The most important assets required to make the business

model work are machines, equipment and transport.
 Physical: baking oven, blenders, mixers, refrigerators and
transport.
 Financial: Borrow loan from bank to start the business.
 Human: workers and manager who know to handle the
business.

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Key Partnerships  Our key partners are restaurant or café that sell fruits based
food in their menu.
 Our key suppliers are fruit farms and supermarket.
 Key resources that we acquiring from our partners is fruits and
other raw materials.
 Key activities that our partners perform is they also sold fruit
based foods.

Cost Structure The cost that involves in the café is the ingredient for
sandwich, material, wages and utilities. Than that is
cost for print the banner.

 Important cost for our business is equipment machines to

produce our product.
 Cost to start the business to rent the building and decorate the
store.
 Fixed cost: rent and salaries
 Variables Cost: groceries , bill electricity and water

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2.2 Detail of BMC

Customer segment
Our first target clients are mostly students. Basically, the age of students in several institutions
around UiTM Kota Bharu varies from 12 years old to 23 years old. So through the serving
process, we can concentrate on items. Most students prefer to spend their time dining with their
peers. By building a special and elegant café. This will definitely attract them to try to sell our
goods to their friends as well. Secondly, adults are our target. By offering high quality and
balanced goods, we will attract adult citizens to select our products. In choosing food that they
want to consume, adults now still think about their wellbeing. So by labelling items from clear
tags attached to the product, we use an option to serve our adult customers. This will make them
more optimistic about selecting the products because we have labelled the products in our
products with an official quality and nutrient content certificate.

Value propositions

Our dessert is very popular in Kelantan. So it's necessary for visitors to pay a visit to Kelantan.
In addition, our dessert can be enjoyed with fresh fruit and a mix of ice cream flavors. Instead of
making heavy meals, they can enjoy healthy and delicious snacks. Moreover, it is special and
delicious when eaten alone or with family. They said that eating some sweets can gain mood,
sweet chocolate can boost thought skills and increase energy based on some data gathered
among the villagers. Services rendered by a range of desserts are often available at a reasonable
price, which ensures that all kinds of citizens are suitable. Varieties of flavors and add-ons are
also available, such as Oreo ice cream, chocolate, vanilla and other sweet flavors, plus add-ons
such as peanuts, Oreo crumbs, honey, caramel and sweet flavor sauce.

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Channel

Promotion illustrates all the messages that can be used in the marketplace by a marketer.
There are a few strategies that I have been using to promote my business.

1) Advertising
a) Social media

Social media is a common medium used by users to buy products and social media is
used by thousands of millions of people. By using Facebook, Twitter and Instagram,
we took this initiative to open our market sites. If we have any updates, people can
open their notification on their phone. They can also see the evaluation of our product
by people to create trust for other customers to buy our product.

b) Business card

To introduce ourselves as A 199 Ice workers, we use a business card. This can
therefore create links with our customers by making it easier for the customer to access
further information. In addition, this can increase customer loyalty as it makes
customers feel protected from fraud by using the business card to contact.

c) Flyers

It can convince and draw people to be alerted to our news about our product using easy
but attractive flyers. Some individuals are too busy to be able to explore on social
media. Using this form, people may be more conscious of our brand.

d) Signboards

Signboard is one of the ways in which I have been used to promote and also introduce
industry. It's because, directly in front of the building, we will place the signboard so
that as people walk by, they will know where the café is and what kind of services are
offered.

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Revenue Stream

Strategy the company use to generate cash from each customer?

 To generate cash from each customer, we will ensure the service and product we provided is
good. For example, in store, we provide free Wi-Fi for customers. To avoid lateness order, we
recommended our customer to make order by using apps to make it more convenience.
 Besides, we make deals or offer during public holidays and school holidays.
For what value are our customer are willing to pay?
 Value for being a loyalty customer because they love our product and services.
What are the pricing tactics?
 Our café will give reasonable and affordable price to customer.

Key Activities
What key activities does our value proposition require?
 Our key activities that we by provide a services not only physical store but we also provide
delivery services to our customer. In physical store, we serve foods and drinks. We also
provide a hall for celebrations events. We also make deliveries. Customers can order it in our
apps to get loyalty rewards.
How you do what you do?

 Our business operation mostly produces foods and drinks based on fruits. We will make the
events and services according to customers’ demand. We will analyse feedback and any
complaints from customers in order to improvise our café product and services.

Key Resources

What are the most important assets required to make the business model work?

 The most important assets required to make business model work is the equipment to produce
our product. We need this asset to make sure our café can do operation smoothly. We can also
reduce time for every workstation.
Bank loan?

 To open this business our store, decide to borrow from the bank to start our business. It is
because we need very large capital. We decide to borrow a loan from bank as it is more
secured.

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Machine
 Machine that we use at our shop is blenders, baking ovens, mixer, refrigerators.

Human
 At our cafe, we have many skilled workers that graduate from related course such as culinary,
marketing so on.

Key Partner

Who are our key partners?

 Our key partner is others restaurants and café that sell foods and drinks based on fruits. This is
because the products produced by them almost similar with our product. However, our
product is more unique and we also provide services such as make souvenirs or gifts for
visiting sick people and other occasions. We also provide facilities to handle celebrations
parties and so on.

Who are our key suppliers?

 Our key supplier is farm fruit (FAMA) and supermarkets to obtain fruits and other raw
materials to make our product. Our daily operation will be easier because the fruits supply we
get from FAMA is cheaper than other option. This will save more cost.

Which key resources are we acquiring from our partners?

 Key resources that we acquiring from our partners is fruits and other raw materials. This is
because our products based on fruits.
Which key activities do partners perform?

 Key activities that our partners perform are they also provide foods and drinks based on fruits. But we
also have other services and our recipes are more unique than others.

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Cost Structure

The costs that are involved in this café are all utilities, material, internet, and wages, for
doing the business. Other than that, that is cost for print the banner and brochure for
promoting. The utilities such as bill of water, rental, bill of electrical use and also other
equipment.
Furthermore, material also incurred in this business such as rice, ice cubes, soup ingredients,
chicken, and milo. Meanwhile, cost for promotions such as advertising, business card and
signboard.

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Conclusion

A 1999 Ice cafe is the restaurant of all kind of foods and ice cream in Kota Bharu, Kelantan. A 1999
Ice café includes in offering Ice cream sandwich, we'll make beyond any doubt that
the customers will get as it were the high quality item which are made by claim formulas. After
doing some inquire about, we conclude that there's a high request of the items from the people.
Therefore, we see this as an advantage to seize the opportunity of making expansive profit.

We only give products that are freshness and halal items for the customers and it are delight
to fulfill their needs and wants. Future prospects of the business, this business have great
future prospects. It is since it has profoundly demand since we creating modern and special
products and it varies from others products. We get ready this business arrange as to consider
and evaluate the possibility of the business, to satisfy the customer wants and needs based on
quality of product and services.

As conclusion, we beyond any doubt that will able to cater to desires and wants of the target
market. We hope that we will be the most Restaurants that give Ice cream sandwich not only
in Kota Bharu but in entire Malaysia. Besides, we too hope that the products can enter the
universal market in a long time ahead. We are going provide all of our efforts to create this
trust come genuine. To be able to successfully begin the company will be a dream come
genuine and fair one more step in achieving the stars that a few individuals say might never
be come to. We too need to be known exterior the advertise range and have our own outlet
and branch.

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Appendices

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