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  • 4) Paid Advertising Budget Template

    Uploaded by

    Stella Nguyen
    41 views13 pages
    This template helps users plan and track their paid advertising budget over time. It allows them to enter projected expenses by category for different time periods, and actual expenses to compare to projections. Total projected and actual spending is automatically calculated and displayed in a year-to-date summary chart and bar graph to monitor budget performance over time.

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    This template helps users plan and track their paid advertising budget over time. It allows them to enter projected expenses by category for different time periods, and actual expenses to compare to projections. Total projected and actual spending is automatically calculated and displayed in a year-to-date summary chart and bar graph to monitor budget performance over time.

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    © All Rights Reserved
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    41 views13 pages

    4) Paid Advertising Budget Template

    Uploaded by

    Stella Nguyen
    This template helps users plan and track their paid advertising budget over time. It allows them to enter projected expenses by category for different time periods, and actual expenses to compare to projections. Total projected and actual spending is automatically calculated and displayed in a year-to-date summary chart and bar graph to monitor budget performance over time.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 13

    PAID ADVERTISING BUDGET TEMPLATE

    How to Use This Template


    This template will A) help you plan your paid advertising budget and B) let you com
    projected budget to what you actually end up spending.

    Just fill in your projected expenses for the corresponding time periods and categori
    Search, Display & Retargeting, etc.) and totals will be calculated automatically. You
    update the actual expenses to see how well you're sticking to your budget and easil
    much you have left to spend each quarter.

    Your projected and actual totals will automatically populate into the Year-to-Date S
    chart, as well as the Paid Advertising Year-to-Date Summary bar graph. Use this
    compare your budget to your actual spend, while monitoring the category breakdow
    your budget for each quarter, the Y axis will automatically adjust.

    Wondering how paid advertising affects your overall marketing budget? Take your totals from t
    plug them into the MASTER marketing budget template.
    plate
    udget and B) let you compare that

    ime periods and categories (e.g.


    lated automatically. You can then
    to your budget and easily identify how

    into the Year-to-Date Summary


    ary bar graph. Use this graph to
    g the category breakdown. As you add
    adjust.

    get? Take your totals from this template and


    PAID ADVERTISING BUDGET
    Fill in your projected expenses here. Fill in your actual expenses
    (Those "€100" entries are placeholders.) "€100" entries are placeholders

    Jan-YY Feb-YY
    Budget Actual Budget
    SEARCH
    CPC 100.00 100.00 100.00
    CPM 100.00 100.00 100.00
    DISPLAY & RETARGETING
    CPC 100.00 100.00 100.00
    CPM 100.00 100.00 100.00
    AFFILIATE
    CPC 100.00 100.00 100.00
    CPM 100.00 100.00 100.00
    SOCIAL
    Facebook Ads 100.00 100.00 100.00
    Twitter Ads 100.00 100.00 100.00
    LinkedIn Ads 100.00 100.00 100.00
    Pinterest Promoted Pins 100.00 100.00 100.00
    Instagram Ads 100.00 100.00 100.00
    LEAD GENERATION
    Content discovery platform (e.g. Outbrain) 100.00 100.00 100.00
    Dedicated email send - fixed cost 100.00 100.00 100.00
    Dedicated email send - CPL (cost per lead) 100.00 100.00 100.00
    TOTAL $ 1,400.00 $ 1,400.00 $ 1,400.00

    Amount
    Year-to-Date Summary Budget Actual Left
    SEARCH $ 600.00 $ 600.00 $ -
    DISPLAY & RETARGETING $ 600.00 $ 600.00 $ -
    AFFILIATE $ 600.00 $ 600.00 $ -
    SOCIAL $ 1,500.00 $ 1,500.00 $ -
    LEAD GENERATION $ 900.00 $ 900.00 $ -
    TOTAL $ 4,200.00 $ 4,200.00 $ -

    Your year-to-date totals will


    automatically populate here.
    Fill in your actual expenses here. (Those
    "€100" entries are placeholders.)

    Feb-YY Mar-YY Q1 Apr-YY


    Amount
    Actual Budget Actual Budget Actual Left Budget

    100.00 100.00 100.00 300.00 300.00 0.00


    100.00 100.00 100.00 300.00 300.00 0.00

    100.00 100.00 100.00 300.00 300.00 0.00


    100.00 100.00 100.00 300.00 300.00 0.00

    100.00 100.00 100.00 300.00 300.00 0.00


    100.00 100.00 100.00 300.00 300.00 0.00

    100.00 100.00 100.00 300.00 300.00 0.00


    100.00 100.00 100.00 300.00 300.00 0.00
    100.00 100.00 100.00 300.00 300.00 0.00
    100.00 100.00 100.00 300.00 300.00 0.00
    100.00 100.00 100.00 300.00 300.00 0.00

    100.00 100.00 100.00 300.00 300.00 0.00


    100.00 100.00 100.00 300.00 300.00 0.00
    100.00 100.00 100.00 300.00 300.00 0.00
    $ 1,400.00 $ 1,400.00 $ 1,400.00 $ 4,200.00 $ 4,200.00 $ - $ -

    Paid Advertising Year-to-Date Summary


    $4,500.00

    $4,000.00
    Paid Advertising Year-to-Date Summary
    $4,500.00

    $4,000.00

    $3,500.00

    $3,000.00
    LEAD GEN
    SOCIAL
    $2,500.00
    AFFILIATE
    DISPLAY &
    $2,000.00 SEARCH

    $1,500.00

    $1,000.00

    $500.00

    $0.00
    Budget Actual
    Apr-YY May-YY June-YY Q2 July-YY
    Amount
    Actual Budget Actual Budget Actual Budget Actual Left Budget

    0.00 0.00 0.00


    0.00 0.00 0.00

    0.00 0.00 0.00


    0.00 0.00 0.00

    0.00 0.00 0.00


    0.00 0.00 0.00

    0.00 0.00 0.00


    0.00 0.00 0.00
    0.00 0.00 0.00
    0.00 0.00 0.00
    0.00 0.00 0.00

    0.00 0.00 0.00


    0.00 0.00 0.00
    0.00 0.00 0.00
    $ - $ - $ - $ - $ - $ - $ - $ - $ -

    Summary
    Summary

    LEAD GENERATION
    SOCIAL
    AFFILIATE
    DISPLAY & RETARGETING
    SEARCH
    July-YY Aug-YY Sept-YY Q3 Oct-YY
    Amount
    Actual Budget Actual Budget Actual Budget Actual Left Budget

    0.00 0.00 0.00


    0.00 0.00 0.00

    0.00 0.00 0.00


    0.00 0.00 0.00

    0.00 0.00 0.00


    0.00 0.00 0.00

    0.00 0.00 0.00


    0.00 0.00 0.00
    0.00 0.00 0.00
    0.00 0.00 0.00
    0.00 0.00 0.00

    0.00 0.00 0.00


    0.00 0.00 0.00
    0.00 0.00 0.00
    $ - $ - $ - $ - $ - $ - $ - $ - $ -
    Oct-YY Nov-YY Dec-YY Q4 (Insert Year Here)
    Amount
    Actual Budget Actual Budget Actual Budget Actual Left Budget

    0.00 0.00 0.00 300.00


    0.00 0.00 0.00 300.00

    0.00 0.00 0.00 300.00


    0.00 0.00 0.00 300.00

    0.00 0.00 0.00 300.00


    0.00 0.00 0.00 300.00

    0.00 0.00 0.00 300.00


    0.00 0.00 0.00 300.00
    0.00 0.00 0.00 300.00
    0.00 0.00 0.00 300.00
    0.00 0.00 0.00 300.00

    0.00 0.00 0.00 300.00


    0.00 0.00 0.00 300.00
    0.00 0.00 0.00 300.00
    $ - $ - $ - $ - $ - $ - $ - $ - $ 4,200.00
    nsert Year Here) Total
    Amount
    Actual Left

    300.00 0.00
    300.00 0.00

    300.00 0.00
    300.00 0.00

    300.00 0.00
    300.00 0.00

    300.00 0.00
    300.00 0.00
    300.00 0.00
    300.00 0.00
    300.00 0.00

    300.00 0.00
    300.00 0.00
    300.00 0.00
    $ 4,200.00 $ -

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