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    Business Research Methods Course Outline

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    Habtamu mamo
    This document provides an overview of the Business Research Methods module at Addis Ababa University. The module aims to equip students with skills in quantitative, qualitative, and mixed research methods. It will introduce students to the research process and help them develop a standard thesis proposal. Students will learn how to identify a research problem, review relevant literature, develop research questions and hypotheses, collect and analyze data, and communicate their findings. The module will be delivered through lectures, discussions, case studies, and students will present their own research proposals. Students will be assessed through proposals, term papers, and a final exam.

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    Business Research Methods Course Outline

    Uploaded by

    Habtamu mamo
    269 views3 pages
    This document provides an overview of the Business Research Methods module at Addis Ababa University. The module aims to equip students with skills in quantitative, qualitative, and mixed research methods. It will introduce students to the research process and help them develop a standard thesis proposal. Students will learn how to identify a research problem, review relevant literature, develop research questions and hypotheses, collect and analyze data, and communicate their findings. The module will be delivered through lectures, discussions, case studies, and students will present their own research proposals. Students will be assessed through proposals, term papers, and a final exam.

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    This document provides an overview of the Business Research Methods module at Addis Ababa University. The module aims to equip students with skills in quantitative, qualitative, and mixed research methods. It will introduce students to the research process and help them develop a standard thesis proposal. Students will learn how to identify a research problem, review relevant literature, develop research questions and hypotheses, collect and analyze data, and communicate their findings. The module will be delivered through lectures, discussions, case studies, and students will present their own research proposals. Students will be assessed through proposals, term papers, and a final exam.

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    Download as doc, pdf, or txt
    269 views3 pages

    Business Research Methods Course Outline

    Uploaded by

    Habtamu mamo
    This document provides an overview of the Business Research Methods module at Addis Ababa University. The module aims to equip students with skills in quantitative, qualitative, and mixed research methods. It will introduce students to the research process and help them develop a standard thesis proposal. Students will learn how to identify a research problem, review relevant literature, develop research questions and hypotheses, collect and analyze data, and communicate their findings. The module will be delivered through lectures, discussions, case studies, and students will present their own research proposals. Students will be assessed through proposals, term papers, and a final exam.

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    © All Rights Reserved
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    of 3

    Addis Ababa University

    College of Business and Economics


    Module Title: Business Research Method
    Module Code: ACFN 613
    Credit Value of Module: 4.5 ECTS (135 credit Value)
    Instructor: Takele Fufa, Ph.D
    DESCRIPTION OF MODULE
    Business Research Methods is designed to provide students with a sound understanding of the
    use of scientific approach in business research fields. It introduces students to the research
    process and analytical skills with particular reference to business research. The objective of this
    course is to equip students with mathematical and statistical skills for solving business problems
    and help them understand the principles of scientific research methods and their application in
    real world business environment. Moreover, students will be enriched with the techniques and
    skills of developing a standard thesis proposal.
    LEARNING OUTCOMES:
    Upon successful completion of this module, students should be able to:

    1. Possess adequate skills in three methods of research, namely, the quantitative, qualitative
    and mixed approaches;
    2. Identify and develop a research problem and discuss its relevance;
    3. Identify the purpose of a study and develop appropriate research questions/ hypotheses;
    4. Describe the elements of a literature review and conduct an annotated bibliography on a
    specific research topic;
    5. Identify the combination of research skills which are relevant to a specific research topic;
    6. Develop a research proposal; and
    7. Analyze and report research findings.

    1
    COURSE CONTENTS
    Chapter 1 - Introduction to Research
    1.1 Concept and definition of research
    1.2. Nature and scope of Business research
    1.3. Purposes of Research
    1.4. Significance of Research
    1.5. Types of Research
    1.6. Research process
    1.7. Ethics and Business Research

    Chapter 2 - Study Background and Problem Definition


    2.1. Research topic/question
    2.2.Background of the study
    2.3. Problem definition
    2.4. Research goals and objectives
    2.5. Scope and limitation of a study
    2.6. Significance of a study

    Chapter 3 - Literature Review and Hypothesis Formulation


    3.1. Need for literature review
    3.2. Sources of literatures
    3.3. Methods of reviewing literatures
    3.4. Hypothesis formulation
    3.5. Relevance of hypothesis formulation

    Chapter 4 - Research Design I: Sampling and Methods of Data Collection


    4.1 Research design
    4.2 Primary and secondary data
    4.3 Sources of data
    4.4 Population Vs. sample survey
    4.5 Sampling techniques

    2
    4.6 Methods of data collection
    4.7.Editing, coding and data entry

    Chapter 5 - Research Design II: Analysis


    5.1 Different research designs
    5.2 Quantitative Vs. qualitative studies
    5.3 Qualitative study
    5.4 Quantitative study and statistical inference
    5.5 Data analysis

    Chapter 6 - Proposal write-up and Communicating Results of a Research


    6.1 Research proposal writing
    6.2 Research report writing

    Mode of delivery: lecture and discussion, review of different research works and presentation of
    research proposal.

    ASSESSMENT METHODS: Proposals, term papers and final examination.

    REFERENCE BOOKS
    Bryman, A. and Bell, E., 2015. Business research methods. Oxford University
    Press, USA.
    Creswell, J.W. and Creswell, J.D., 2017. Research design: Qualitative,
    quantitative, and mixed methods approaches. Sage publications.
    Kothari, C.R., 2004. Research methodology: Methods and techniques. New Age
    International.
    Saunders, M., Lewis, P. and Thornhill, A., 2007. Research Methods for Business
    Students; 4ed; Prentice Hall.
    Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building
    approach. John Wiley & Sons.
    Zikmund, W.G., Babin, B.J., Carr, J.C. and Griffin, M., 2013. Business research
    methods. Cengage Learning.

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