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  • Name of Product: Olycericious (It'll Bring You To The Fullest)

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    JOHN CAVIN RODIL
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    John Rodil proposes starting a donut business called Olycericious in Padre Burgos, Philippines. The donuts will be made with cereals to provide a healthy snack option. The objectives are to be the best local donut shop and provide impressive tastes at affordable prices. Olycericious will offer cereal-based donuts targeting adults and dieters. It will compete with J.CO and Krispy Kreme while having a smaller facility but comparable prices. Advertising will utilize telephone, posters, and social media. The initial monthly expenses are estimated to be 4,500 pesos, mostly spent on raw materials like flour, cereal, milk, and cream.

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    Business Plan

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    John Rodil proposes starting a donut business called Olycericious in Padre Burgos, Philippines. The donuts will be made with cereals to provide a healthy snack option. The objectives are to be the best local donut shop and provide impressive tastes at affordable prices. Olycericious will offer cereal-based donuts targeting adults and dieters. It will compete with J.CO and Krispy Kreme while having a smaller facility but comparable prices. Advertising will utilize telephone, posters, and social media. The initial monthly expenses are estimated to be 4,500 pesos, mostly spent on raw materials like flour, cereal, milk, and cream.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    59 views3 pages

    Name of Product: Olycericious (It'll Bring You To The Fullest)

    Uploaded by

    JOHN CAVIN RODIL
    John Rodil proposes starting a donut business called Olycericious in Padre Burgos, Philippines. The donuts will be made with cereals to provide a healthy snack option. The objectives are to be the best local donut shop and provide impressive tastes at affordable prices. Olycericious will offer cereal-based donuts targeting adults and dieters. It will compete with J.CO and Krispy Kreme while having a smaller facility but comparable prices. Advertising will utilize telephone, posters, and social media. The initial monthly expenses are estimated to be 4,500 pesos, mostly spent on raw materials like flour, cereal, milk, and cream.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    RODIL, JOHN DELTHON S.

    Grade 12 – HUMSS
    Entrepreneurship

    Name of Product: Olycericious (It’ll bring you to the fullest)

    Introduction:
    I am proud to offer my donuts made from highly selected cereals. I prepared
    a large variety of unique specialties, made from the freshest ingredients and I offer
    them all at prices that suit your budget. My product is a healthy version of donut
    which can give good benefits to your body.

    I want my customers to enjoy their favorite and try our new innovation. To
    experience a fresh and impressive kind of environment and will give you the best
    experience. My business’ goal it o be popular as the best donut shop in the country.

    Objectives:

    a. To be known as “The best local donut in the province”


    b. Provide a healthy snacks and include cereals in Filipino diet
    c. Give every customer an impressive and fresh taste of donut.

    Overview of the Business


    Padre Burgos’s leading donut store that brings you the finest products which
    are very Filipino –made with quality ingredients as we sell donut – influenced
    products like chocolate flavored, fruity and milk.
    I named it as “Olycericious” which comes from the word “Olykoeks” means
    donut and “ceres” from cereals and “icious” from delicious.

    Needs Assessment
    1. In-demand Donut
    2. Filipino made products
    3. One-stop-shop (OTOP)

    Marketing Plan A

    Product:

    This product is a cereal –made which is healthy because of its low fat.

    Target Market:

    The products are to be sold to:

    a. Barangay Marao, Padre Burgos – the exact location of the business to be


    implemented.
    b. Nearby Barangays – for free delivery for those with minimum orders
    c. Adults – this is highly recommended for the adults as it has low fat which
    help them to strengthen their immunity.
    d. On a diet basis – This will help them digest the food easily as it has low fat.
    Competitors

    Olycericious J.CO Krispy Kreme


    Market Share % HR HR HR
    Quality HR HR HR
    Location Padre Burgos Area Lucena City San Pablo
    Size of Facility Medium Large Large
    Prices Affordable Affordable Affordable
    (especially for
    layman)

    Legend:
    HR – Highly Recommended

    Advertising:

    My store will use the following tools of advertisement:

    a. Telephone. This is for a better customer communication

    b. Posters and Signage. This is for walk-in customer.

    c. Social Media. This is use so that everyone can have an access since many
    are into social media.

    Expenses

    Variable Cost March


    Raw Materials
     Flour 1000
     Cereal 1500
     Skim Milk 500
     Cream 500
    Other Expenses 1000
    Total Expenses 4, 500

    Prepared by:

    JOHN DELTHON S. RODIL


    Grade 12 – HUMSS
    Businessman/Proprietor

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