Republic of the Philippines

Province of Ilocos Sur

ILOCOS SUR COMMUNITY COLLEGE
Vigan City

PURPOSIVE COMMUNICATION

1
 CHAPTER V ✘ Patting the back
COMMUNICATION AIDS AND STRATEGIES ✘ Eye contact

Learning Outcomes 2. Visual communication strategy - provides documentation in

1. Convey ideas through oral, audio-visual, and/or web-based school and in workplaces.
presentations for different target audiences in local and global
settings using appropriate registers Examples:
2. Adopt awareness of audience and context in presenting ideas
✘ Signages
What is communication strategy? ✘ Memoranda
✘ Illustrations
- it is the blueprint or plan ✘ Webpages
- it maps the hows to conveying a message ✘ Graphic designs
-it is designed to help people to communicate effectively and
accomplish individual or organizational objectives b. factors to consider in developing a communication strategy
- it is also defined as the choice of the most useful objectives of
communication, and recognition of a particular brand and its 1. Objectives - communication strategy should be aligned closely
strategies in terms of attitude to your individual or organizational plan. - if presenting on your
own, you should clarify your personal objectives; if speaking for
Kinds of communication strategies and in behalf of an organization, you should look at your
organization’s vision, mission, and goals.
1. Verbal communication strategy - can either be written and oral
commuication a) Written communication -comprises e-mails, 11 Classification of objectives or goals:
chat, fax messages, and text messages b) Oral communication -
may involve phone calls, video chats, aside from face-to-face ✘ General - general purpose is a broad indication of what you are
covnersation trying to acconplish
✘ Specific - specific objectives describe the outcome you are
2. Non-verbal communication strategy - is more on visual cues seeking
such as facial reactions, body language, voice tone, and the
physical distance between communicators 12 Examples:

Examples: ✘ Vague I want to collect some donations in this meeting. I want

to get my manager’s support for my idea.
✘ Shaking hands
✘ Specific I want to collect at least P500 from each person in this technical aspects of our new express delivery system, but I think
meeting. I want my manager to give me one day per week and Carol has covered them pretty thoroughly.
the help of a secretary to develop my idea. ✘ If you’re presenting a new budget proposal just after a
company has suffered a major financial loss, you should be
3. Audiences - identify your target audience whom you need to prepared to show how your budget will cut costs (Adler, et al.,
communicate with to achieve your personal or organizational goal 2012).
or objectives. Questions to ask:
6. Tools and Activities - identify the most appropriate tools and
a) Who are the key audience members? activities to be used in communicating the messages to the
b) How much do they know? audience.
c) What do they want to know?
d) What are their personal preferences? Example:
e) Which demographic characteristics are significant? a) Tables
f) What size is the group? b) Diagrams
g) What are the audiences’ attitude? c) Graphs
d) Visual aids (objects and models, photographs, charts,
4. Messages - communication is all about storytelling; thus; thus, pictograms, videos, posters, handouts)
always use an interesting narrative, human interest stories, and
imagery -Adler, et al. (2012) suggest that you develop the thesis CHAPTER VI
statement. A thesis statement is the central or key idea; it is a COMMUNICATION FOR VARIOUS PURPOSES
single sentence that summarizes your message.
Learning Outcomes
Examples:
1. Convey ideas through oral, audio-visual, and/or web- based
✘ Investing now in a new system will save us money in the long presentations for different target audiences in local and global
run. settings using appropriate registers
✘ Advertising on our website will boost your sales. 2. Create clear, coherent, and effective materials
✘ You don’t have to accept sexual harassment. 3. Present ideas persuasively using appropriate language
registers, tone, facial expressions, and gestures
5. Context - influences what you say or how you say it. 4. Adopt awareness of audience and context in presenting ideas

Example: Outline:

✘ If others are speaking as part of your program, you need to 1. Purposes of Communication
take them into account “I had originally planned to discuss the 2. Public Speaking
3. Interview Tips in doing a persuasive presentation

Questions to ask before a presentation: a) Be objective, but subjective.

b) Use your brain, not your heart.
1. Why am I doing this presentation? Am I going to explain, c) Cite, cite, cite.
argue, persuade, or just simply inform?
2. Who am I presenting to? Who will be the people who will listen 4. Argumentative - tries to make listeners/readers believe that
to me or read my work? your idea is better based on the various reasons that you have at
3. What is my intended outcome upon completing my hand - it is logical and reasoned way to demonstrate one’s point
presentation? of view, belief, conclusion, or position

A. Purposes of Communication Examples:

1. Informative - the main purpose of informative or expository ✘ Debate

communication or writing is to simply convey information ✘ Meetin’ de avance
factually. - its goal is to input new learning, enhance prior
knowledge, confirm a concept, alleviate comprehension of an Tips in doing AN argumentative presentation
idea, or explain a process or procedure.
a) It is a one way debate.
Tips in doing an informative presentation b) Move the reader to action.
c) End with a punch.
a) Stick to the facts.
b) b) Avoid repetition. B. Public Speaking
c) c) Make it clear.
WHAT IS PUBLIC SPEAKING?-
3. Persuasive - in writing, it is pushing across an idea and
convincing people or readers to support the idea you want to Public speaking is a way of making your ideas public – of
convey sharing them with other people and of influencing other people.

Examples: Three major differences between conversation and

public speaking (lucas, 2015):
✘ TV commercials
✘ Periodical advertisements 1. Public speaking is more highly structured.
✘ billboards 2. Public speaking requires more formal language.
 3. Public speaking requires a different method of 10. Eye contact
delivery.
6 ways to turn nervousness from a negative force into a
Several ways of delivering a speech: positive force (lucas, 2015)

1. A read speech or reading from a manuscript is the word- A. Acquire speaking experience
for-word iteration of a written message. B. Prepare, prepare, prepare.
2. The memorized speech is the recitation of a written C. Think positively.
message that the speaker has memorized. D. Use the power of visualization.
3. An impromptu speech is not rehearsed. This type of E. Know that most nervousness is not visible.
speaking is a presentation of a short message without prior F. Do not expect perfection.
preparation
4. An extemporaneous speech is the presentation of a Pieces of advice (Lucas, 2015)
planned and rehearsed speech using minimal notes.
A. Be at your best physically and mentally.
Guidelines on writing a speech (Lucas, 2015) B. As you are waiting to speak, quietly tighten and relax your leg
muscles, or squeeze your hands together and then release them.
1. Focus on your topic. C. Take a couple of slow, deep breaths before you start to speak.
2. Develop your topic. D. Work specially hard on your introduction. Once you get
3. Organize your speech. through it, you will be sailing smoothly the rest of the way.
a) Introduction E. Concentrate on communicating with your audience rather than
b) Body on worrying about your stage fright.
c) Conclusion
C. Interview
Elements for a good delivery
WHAT IS AN INTERVIEW?
1. Volume - An interview is a two-party interaction in which at least one
2. Pitch party has a specific, serious purpose and that usually involves the
3. Rate asking and answering questions.
4. Pauses
5. Vocal variety Characteristics of an interview:
6. Pronunciation
7. Articulation A. Interviews always involve two parties.
8. Movement B. Interviewing is always purposeful.
9. Gestures C. There is focus on asking and asnwering questions.
Planning an interview (adler, 2012)

1. Define the goal.

2. Identify and analyze the other party/respondent.
3. Prepare a list of topics.
4. Choose the best interview structure.
5. Consider possible questions.
6. Arrange the setting. Name: Leslie Gaspar Score: ______________
Year/Course: 1-C___________________________
Conducting an interview (adler, et al., 2012)

A. Open with a greeting and an orientation. I- Write the correct answer on the space provided
B. Perform several tasks during the question-and-answer phase
of the discussion. Informative______1. The main purpose is to inform factually
C. Close with a satisfactory conclusion. Persuasive______2. The main purpose is to convince the
readers or the audience to support one
Guidelines for both the interviewer and interviewee in the idea
conduct of an interview: Persuasive______3.The main purpose is to convince the readers
or the audience to believe one’s idea is
A. Formally inform that you will be conducting or attending an better than the other.
interview. _______________4. A way of making one’s ideas public
B. Being punctual is key in making a good impression. _______________5. A word-for-word iteration of a written
C. Dress to impress. message
D. Always start with a strong handshake. _______________6.Recitation of a written message from
E. Color your words with kindness. memory
F. Avoid unnecessary stories. _______________7. Presentation of message without
G. Do not lose eye contact during the interview. preparation
H. The magic word is thank you. _______________8.Presentation of a planned and rehearsed
speech with minimal notes
_______________9.Highness or lowness of voice inflections
_______________10. A two-party interaction involving asking
and answering.
II- On the space provided before each number, write IN if the _______________26. In speech delivery, the volume of the voice
purpose is informative, PE if persuasive, and AR if should be adjusted to the acoustic of the room.
argumentative. _______________27. None of the greatest public speakers in
history suffered from stage fright.
_______________11. Teaching a group of elders how to use the _______________28. Interviews play a central role in the world
computer of work.
_______________12. Participating in a debate on a current issue _______________29. Interviewing is not always purposeful.
_______________13. Selling a new brand of soap to consumers _______________30. A structured interview permits the
_______________14. Convincing your mother to allow you to join conversation to flow in whatever direction
the educational tour seems productive.
_______________15. Writing manifesto againts tuition fee
increase IV- On a yellow sheet of paper, write a speech and choose
_______________16. Telling newbie the ins and outs in the one from the following topics below:
office
_______________17. Reporting in class about literary genres A. Informative - “Technology and healthcare”
_______________18. Campaigning for a party in the student B. Persuasive - “Are grades an accurate representation of
council elections learning?”
_______________19. Inviting new students to join your C. Argumentative - “E- Learning vs Classroom Learning”
organization
_______________20. Introducing the speaker in a seminar RUBRICS ON WRITING A SPEECH

III- On the space provided by each number, write T if the Purpose/Audience/Topic/Word Choice - 30%
statement is true. If false, write F. Introduction - 20%
Body and Transitions 20%
_______________21. Public speaking is less structured than Conclusion 20%
conversation. Support/Explanation of Ideas- 10%
_______________22. Public speaking is less structured than
conversation. TOTAL 100%
_______________23. Public speaking requires the same method
of delivery as in conversation
_______________24. in the body speech, events are related
spatially
_______________25. The conclusion of a speech should
reinforce your central idea.