MARKETING STRATEGY FOR The Resource Information Serving Everyone (R.I.S.E.) Project General Overview
MARKETING STRATEGY FOR The Resource Information Serving Everyone (R.I.S.E.) Project General Overview
GENERAL OVERVIEW
Business Strengths
The South Jersey RC&D Council provides comprehensive weather data used in various
USDA and Rutgers Cooperative Extension irrigation scheduling and pest management
programs, watershed monitoring/modeling programs, lawn watering programs, and other
resource information.
Business Weaknesses
We need to increase our marketing effort to reach new clients in a number of counties.
BUSINESS GOALS
Profit
To earn a minimum $20,000 per year to be used to hire one weather station technician
and gain complete financial freedom from searching for grants to maintain and improve
the network as needed.
Sales
To increase individual sales accounts of weather data to over 100 yearly users. To
increase engineering sales accounts to over 25 yearly users. To develop 10 water
suppliers accounts for summer lawn watering programs.
Marketing
To become the dominate weather data delivery organization in New Jersey.
STRATEGY
Products to be Advertised
Irrigation water management, pest management, homeowner lawn watering, and
watershed monitoring/modeling.
Measurements of Success
We will measure the success of this campaign by the number of registered users to our
web site.
Evaluation of Effectiveness
We will evaluate our campaign every three months. If we see a portion of the campaign
is not meeting our expected goal, we will review and revise that campaign as needed.
Our evaluation will be based on the number of registered users to our web site for each
identified audience.
MESSAGE
TIME FRAME
Length of Campaign
one year
BUDGET
Cost-Saving Measures
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Marketing Strategy for the R.I.S.E. project
We will market at various meetings, by targeted mailings, and via the Internet. We will
provide copy to our partners for inclusion in their mailings. We will put together press
releases for TV and newspaper.
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