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Chapter 2- COMPETITIVENESS, STRATEGY AND

PRODUCTIVITY

Quiz No. 1

Giovanni L. Roa

Score

Questions and Answers

Try to answer the following questions to give you a better

understanding of the topics discussed in this chapter.

Define and discuss of the following:


1.Competitiveness shows how effectively an organization meets the

wants and needs of customers relative to others that offer similar goods or

services

Companies must be competitive to sell their goods and services in

the marketplace. Competitiveness is an important factor in determining

whether a company prospers, barely gets by, or fails.

Business organizations compete through some combination of their

marketing and operations functions. Marketinginfluencecompetitiveness in


several ways, including identifying consumerwants and needs, pricing, and

advertising and promotion.

Identifying consumer wants and/or needs is a basic input in an

organization’s decision making process, and central to competitiveness.

The ideal is to achieve a perfect match between those wants and needs and

the organization’s goods and/or services. Price and quality are key factors

in consumer buying decisions. It is important to understand the trade-off

decision consumers make between price and quality.

Advertising and promotion are ways organizations can inform

potential customers about features of their products or services, and attract

buyers

2.Core Competencies a defining capability or advantage that

distinguishes an enterprise from its competitors.

There are three Core Competencies:

Communication -The Communication competency encompasses

the knowledge, skills, processes and dispositions we associate with

interactions with others. Through their communication, students acquire,

develop and transform ideas and information, and make connections with

others to share their ideas, express their individuality, further their learning,
and get things done. The communication competency is fundamental to

finding satisfaction, purpose and joy.

Thinking - The Thinking competency encompasses the knowledge,

skills and processes we associate with intellectual development. It is

through their competency as thinkers that students take subject-specific

concepts and content and transform them into a new understanding.

Thinking competence includes specific thinking skills as well as habits of

mind, and metacognitive awareness. These are used to process information

from a variety of sources, including thoughts and feelings that arise from

the subconscious and unconscious mind and from embodied cognition, to

create new understandings.

Personal and Social - The Personal and Social competency is the

set of abilities that relate to students' identity in the world, both as

individuals and as members of their community and society. Personal and

social competency encompasses what students need to thrive as

individuals, to understand and care about themselves and others, and to find

and achieve their purposes in the world.


3.Environmental Scanning is the ongoing tracking of trends and

occurrences in an organization's internal and external environment that bear

on its success, currently and in the future.

Environmental scanning requires members of an organization to look

externally and identify prominent lessons, trends, opportunities or threats

that can adversely affect the company. Once identified, the company can

develop new strategies that best correspond to these external market

factors. Executives must be aware of issues that not only affect the

company’s direct customers or suppliers, but also competitors, regulatory

changes, the overall macroeconomic environment and the ever-changing

political landscape. Because of the constant introduction of new

technological innovations, the business environment is always changing.

As a result, organizations need to understand the entire market landscape

in order to develop optimal business strategies. Constant oversight through

research and learning that is shared internally can help mitigate the risk that

a business is left unaware of important changes in the marketplace.

4. Goals provides detail and scope on mission

The goal of operations management is to maximize efficiency while

producing p and services that effectively fulfill customer needs.


Operations is one of the three strategic functions of any organization.

Operations decisions include decisions that are strategic in nature,

meaning that they have long-term consequences and often involve a great

deal of expense and resource commitments.

5. Mission is the reason for existence for an organization.

6. Mission Statement states the purpose of organization.

7. Operations Strategy is the total pattern of decisions which

shape the long-term capabilities of any type of operations and their

contribution to the overall strategy,” they write.

8. Order Qualifiers are the competitive advantages that a

company must demonstrate in order to be a viable competitor in the

business arena. For example, if technology company Pear Products does

not meet the minimum standards on order qualifiers, then customers will

ignore or reject their products and services

9. Order Winners are the competitive advantages such as quality,

delivery speed, reliability, product design, flexibility, and image that cause

a firm's customers to select that company's products or services. It is the

main reason why customers purchase a company's product.


10. Productivity is defined as a total output per one unit of a total

input. In control management, productivity is a measure of how efficiently

a process runs and how effectively it uses resources. Managing production

levels is part of the control process.

The four types are:

Labor productivity is the ratio output per person. Labor productivity

measures the efficiency of the labor in the transformation of something into

a product of higher value. In software development terms, labor

productivity is a measure of the efficient use of the effort needed to write

and implement the code.

Capital productivity is the ratio of output (goods or services) to the

input of physical capital. Improving physical capital (known as capital

deepening) typically yields an increase in output. In software development,

physical capital includes the equipment, buildings or other items like

computers needed to develop and implement the code.

Material productivity is the ratio of output to the input of materials

(also known as natural resources). In software development, there are very


little material or natural resources that are used. Material productivity plays

a larger role when considering the manufacture of hardware/software

packages, such as an ATM.

Total Factor productivity (TFP) is not a simple ratio of output to

input, but rather it is a measure that captures everything that is not captured

as labor, capital or material productivity. Factors included in total factor

productivity include attributes like changes in general knowledge, the use

of particular organizational structures, management techniques, or returns

on the scale. The components in TFP are often the sources of productivity

changes in software development.

11. Quality-Based Strategy are focused on improving the quality

of the product with each upgrade they launch.

12. Strategies is an action that managers take to attain one or more

of the organization's goals.

Strategy can also be defined as “A general direction set for the

company and its various components to achieve a desired state in the future
13. SWOT (strengths, weaknesses, opportunities, and threats)

analysis is a framework used to evaluate a company's competitive position

and to develop strategic planning.

14. Tactics the methods and actions to accomplish strategy.

15. Time-Based Strategy are strategies that are focused on

minimizing the time that is needed to accomplish a given task. The fewer

the time that is needed in a given time-based strategy the more competitive

the firm becomes.

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