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Foreign Segment in Usa Market Questions
Foreign Segment in Usa Market Questions
QUESTIONS
2. What are the pros and cons of Nash Finch’s choice of the Hispanic market as a
target market?
Ans: As described in the study that Hispanic audience is growing which is because
of placing imported groceries from Mexico, warehouse club multipacks, Hispanic
oriented perishables and bilingual signage and check cashing services.
They also place the Hispanic specialties like canned hominy, jalapeno peppers,
plantains, and pickled cactus. A basic merchandising feature of the WFO store is its
Wall of Values, which stresses such staples as corn meal, shortening, and Ramen
noodles. They also changes The items featured on the Wall of Values weekly, based
on seasonality, but more Hispanic oriented items are stocked during the beginning of
the month when Hispanic tend to do their heaviest grocery shopping.
They focused on Low cost strategy to grab their customer but it lowers the business
because the store has another business of food stamp. Another reason is because
it’s a traditional store and most of the payments are made through credit card.
4. How could Nash Finch prepare a five years sales forecast for its WFO stores?
Ans: In order to make a sale forecast these are the steps which should be followed.
Selection of the Target Grocceries for the target audiances.
And forecasting of the number of units of each Products you think you can
sell in a week.