Local and Global Communication in Multicultural Setting
Local and Global Communication in Multicultural Setting
LOCAL AND GLOBAL COMMUNICATION IN same racial, ethnic, or other co-culture groups
MULTICULTURAL SETTING ________________________________________________
________________________________________________ UNDERSTANDING ONE ANOTHER
LEARNING OBJECTIVES ________________________________________________
1. describe the nature and scope of local and global
communication CULTURES AND CO-CULTURES
2. define intercultural communication and its various
forms A culture is the system of knowledge, beliefs,
3. compare and contrast culture and co-culture values, customs, behaviors, and artifacts that are acquired,
4. identify co-culture strategies shared, and used by its members during daily living.
5. differentiate the variables used to distinguish
cultures Within a culture as a whole are co-cultures; these
6. design an audio-video and/or web-based are composed of members of the same general culture who
presentation promoting awareness and respect of differ in some ethnic or sociological way from the parent
different cultures culture.
7. demonstrate awareness and competence on
intercultural communication CO-CULTURE STRATEGIES
________________________________________________
ENDURING UNDERSTANDING Assimilation is the means by which co-culture members
________________________________________________ attempt to fit in with members of the dominant culture.
Accommodation is means by which co-culture members
THE NATURE AND SCOPE OF LOCAL AND GLOBAL maintain their cultural identity while striving to establish
COMMUNICATION relationships with members of the dominant culture.
Separation is the means co-culture members use to resist
Globalization requires that we pay attention to a related interacting with members of the dominant culture.
concept – diversity – the recognition and valuing of ________________________________________________
difference, encompassing such factors as age, gender, race, EXPLORING CULTURAL DIALECTICS
ethnicity, ability, religion, education, marital status, sexual ________________________________________________
orientation, and income.
INDIVIDUALISM VERSUS COLLECTIVISM
INTERCULTURAL COMMUNICATION
Individualism refers to cultures in which individual goals are
When we speak about intercultural communication, we are stressed while collectivism refers to cultures in which group
concerning ourselves with the process of interpreting and goals are stressed.
sharing meanings with individuals from different cultures. This means that, while the “I” may be most important in
________________________________________________ individualistic cultures, the “we” is the dominant force in
INTERCULTURAL COMMUNICATION AND ITS VARIOUS collectivistic ones. While in collectivistic cultures the
FORMS individual is expected to fit into the group, in individualistic
________________________________________________ cultures emphasis is placed on developing a sense of self.