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    Marvel Studios is a film and television studio known for producing the Marvel Cinematic Universe films based on Marvel Comics characters. Since 2008, Marvel Studios has released 23 films and 3 television series set within the Marvel Cinematic Universe continuity. In addition to the Marvel Cinematic Universe films, Marvel Studios was also involved in other successful Marvel character franchises like X-Men and Spider-Man. In 2009, The Walt Disney Company purchased Marvel Entertainment for $4 billion, which added a successful film franchise to Disney's portfolio. This acquisition proved beneficial as Marvel Cinematic Universe films have been critical and commercial successes, with "Avengers: Endgame" becoming the highest grossing film of all time.

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    Marvel Studios is a film and television studio known for producing the Marvel Cinematic Universe films based on Marvel Comics characters. Since 2008, Marvel Studios has released 23 films and 3 television series set within the Marvel Cinematic Universe continuity. In addition to the Marvel Cinematic Universe films, Marvel Studios was also involved in other successful Marvel character franchises like X-Men and Spider-Man. In 2009, The Walt Disney Company purchased Marvel Entertainment for $4 billion, which added a successful film franchise to Disney's portfolio. This acquisition proved beneficial as Marvel Cinematic Universe films have been critical and commercial successes, with "Avengers: Endgame" becoming the highest grossing film of all time.

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    29 views2 pages

    Marvel

    Uploaded by

    prerana jain
    Marvel Studios is a film and television studio known for producing the Marvel Cinematic Universe films based on Marvel Comics characters. Since 2008, Marvel Studios has released 23 films and 3 television series set within the Marvel Cinematic Universe continuity. In addition to the Marvel Cinematic Universe films, Marvel Studios was also involved in other successful Marvel character franchises like X-Men and Spider-Man. In 2009, The Walt Disney Company purchased Marvel Entertainment for $4 billion, which added a successful film franchise to Disney's portfolio. This acquisition proved beneficial as Marvel Cinematic Universe films have been critical and commercial successes, with "Avengers: Endgame" becoming the highest grossing film of all time.

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    Marvel Studios, LLC (originally known as Marvel Films from 1993 to 1996) is an American

    film and television studio known for the production of the Marvel Cinematic Universe films,
    based on characters that appear in Marvel Comics publications. Since 2008, Marvel Studios
    has released 23 films within the Marvel Cinematic Universe, from Iron Man (2008) to
    Spider-Man: Far from Home (2019), and three television series since 2021, from Wanda
    Vision (2021) to Loki (2021). These films and television series all share continuity with each
    other. In addition to the Marvel Cinematic Universe, Marvel Studios was also involved with
    the production of other Marvel-character film franchises that have exceeded $1 billion in
    North American box office revenue, including the X-Men and Spider-Man multi-film
    franchises. Marvel Studios is also producing television series airing on Disney+, and is
    overseeing production for remaining Marvel Television series following its folding into
    Marvel Studios.
    On December 31, 2009, The Walt Disney Company purchased Marvel Entertainment for a
    whooping $4 billion. Robert Iger, the former CEO of Disney was the mastermind behind this
    acquisition. Both Marvel and Disney stated that the merger would not affect any pre-existing
    deals with other film studios for the time being, although Disney said they would distribute
    future Marvel projects with their own studio once the deals expired.
    When Walt Disney bought Marvel, they already owned Pixar and its own animation
    department. But it had not shown a brilliant track record up until 2009.
    By purchasing Marvel, Disney added an instant hit factory to its arsenal – a hit factory that is
    since proven capable of delivering multiple blockbusters each year, and that is not something
    anyone could have predicted when the deal was first made in 2009. The movies have been a
    critical and commercial success. “Avengers: Endgame,” the 22nd movie in the “MCU,”
    grossed a record sum of nearly $2.8 billion at the global box office.
    DISNEY+HOTSTAR:
    The way we consume content in India has evolved a great deal in recent times as digitization
    has paved way for a number of online video streaming platforms. One such platform is
    Hotstar, which has been making and breaking records since the time it was launched.
    An online video-on-demand service platform, Hotstar is a one-stop destination for Over-The-
    Top (OTT) video consumers. Owned by Novi Digital Entertainment Private Limited, a
    wholly owned subsidiary of Star India Private Limited, the app offers more than 50,000 hours
    of TV and movie content across Hindi, English, and six regional languages.
    When it was launched in February 2015, Hotstar became an instant hit.

     Within just a week of its launch, Hotstar achieved 1.5 million downloads and topped
    the list of free apps on Google Play Store.

     In the first 40 days of its launch, Hotstar app downloads reached 10 million.

     In just one and a half years, the number of downloads crossed 72 million; while it
    took nine years for Netflix to reach 75 million.
    Acquisition strategy: Disney India acquired Star India’s video streaming app Hotstar
    through Disney’s acquisition of Rupert Murdoch’s 21st Century Fox. In India, this meant the
    merger of the entertainment network under Star India, including the sports network Star
    Sports, and the OTT service Hotstar. Until now, Disney has had no significant presence in the
    digital streaming space in India and having Hotstar in the network gives it a distinct edge as it
    enters the market.

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