Casualwear Market Research

VI RETSEMES
menswear
MARKET
RESEARCH
,NGISED RAEWTINK
ISHA M.
introduction
WHAT IS MENSWEAR?
The history of fashion all over the world shows a clear
differentiation between what men wear and what women
wear. These differences align with the gender beliefs of
the time.
The clothing section is divided into three parts:
Womenswear
Menswear
Kidswear
Menswear clothing is specially designed for the male body,
according to age, style, occasion, geographical conditions
prevalent. It includes footwear and accessories, too.
The new section, 'Unisex' is apt for both, menswear and
womenswear.
market survey
Men have undergone a style education, first via magazines and latterly via websites
and social media; that has generated acceptability among men in having an interest in
clothes – much as the grooming world has fostered acceptability in looking after
yourself – something that not long ago was considered suspect.
Colour, pattern, a mix of the tailored and the technical, the high brow with the
historical – everything goes, often in the same outfit. There’s a confidence to men and
their clothing now, even among men who aren’t that into clothes.
But it’s certainly easier to be into clothes now. The overwhelming influence of street
and sportswear – notable even among the designer names – has made menswear
both more urban, more approachable and, importantly for men, more comfortable too.
Dress codes have softened drastically – which means there’s more sense in investing
in clothing you get to wear more than at the weekend. And men are investing: almost a
fifth of men will have spent over £100 on their last shopping trip – only 12 per cent of
women will have done so.
The market has broken away from its
dominance by expensive designer labels
as well – the very 80s, anti-democratic
idea of which seems out of keeping with
the times now – and seen a boom in
quality-driven, more affordable brands
pitched right in the middle; 70 percent of
men say the quality is important in their
clothing.
The market has also pushed an ever-

growing breadth of ideas to meet any
number of interests or tastes – from the
functional to the fanciful, from flash to
sober.
casual wear
CASUAL WEAR
CASUAL WEAR CASUAL WEAR

Casual wear (casual attire or clothing) is a Western dress code that is relaxed,
occasional, spontaneous, and suited for everyday use. Casual wear became popular
in the Western world following the counterculture of the 1960s. When emphasizing
casual wear's comfort, it may be referred to as leisurewear.
While casual is "informal" in the sense of "not formal", informal attire traditionally
refers to a Western dress code associated with suits - a step below semi-formal attire
- thus being more formal than casual attire.
With the popularity of spectator sports in the late 20th century, a good deal of athletic
gear has influenced casual wear, such as jogging suits, running shoes, and track
clothing. Workwear is worn for manual labor also falls into casual wear. Basic
materials used for casual wear include denim, cotton, jersey, flannel, and fleece.
Materials such as velvet, chiffon, and brocade are often associated with more formal
clothes.
casual market
With a market size of Rs 1,56,496 crore (US$ 24 billion), menswear is the largest
segment in the apparel market and is expected to grow at a CAGR of 7.6 percent for the
next ten years to reach the market of Rs 3,26,869 crore (US$ 49 billion) by 2028.
The Indian casual wear market has evolved very quickly and has emerged as one of the
fastest-growing segments in the Indian Fashion Market. Over the past few years, the
market has witnessed accelerating growth, driven by growth in income levels, changing
lifestyles, increasing casualization among MNC employees, the emergence of start-ups,
and the entry of foreign players. Home-grown brands have also launched trendy casual
wear products and repositioned the brand to mirror global fashion trends.
The increasing availability of international fashion at affordable rates is causing casual

wear sales in India to surge. Formal wear is increasingly giving way to trendier lines of
clothing that include casual apparel. Casual wear brands in India have shown potential in
all segments of the market – premium, medium, lower, and is going beyond the
boundaries of urban markets in major metros, casual wear is picking up pace in mini-
metros, Tier II and III cities as well.
Casualwear at the Work Place-
Following the global trend of casualwear becoming acceptable at the workplace, Indian
companies, as well as India-based offices of multinational companies, have started
drafting policies allowing casualwear in workplaces. While some companies that are in
creativity-oriented businesses permit casual wear on a daily basis, most companies
follow the concept of “Friday dressing” allowing employees to wear smart casuals only
on Fridays. However, many companies, especially professional service firms like
consultancies, law firms, etc. expect their employees to be more formal throughout the
week. Considering the wide variety of products that are grouped under the casualwear
category, many companies have incorporated written policies on casualwear making it
clear what kind of casualwear employees may wear at the workplace. Some companies
view casualwear at the workplace as an overwhelming success in terms of promoting an
employee-friendly culture within the organization at virtually no cost to the company. At
the same time, companies encourage employees to stick to formal attire for client
interactions as this reflects seriousness within the business environment
Casualwear in Rural India-
The Indian casual wear market is booming and the rural markets will play a pivotal role
in this growth story.
Factors including a growing middle-class population, rising disposable income,
increasing brand awareness among the consumers in terms of quality and up-gradation
of service standards, the rapid shift from tailored to ready-to-wear suits, the growing
service sector ensure a promising future for the casual wear segment. There is a huge
scope for product innovation within the casual wear segment. India has become a
market with a plethora of opportunities and brands and retailers who understand the
needs of Indian customers better are expected to leverage the opportunities to derive
growth.
casual wear
categories
SMART CASUALS
SMART CASUALS SMART CASUALS

SLASUAC SSENISUB
SLASUAC SSENISUB
SPORTY CASUALS SPORTY CASUAL
PORTY CASUALS SPORTY CASUALS

high-end
casual wear
HIGH END HIGH END HIGH END
CASUAL WEAR CASUAL WEAR

THANK YOUISHA M.
VI RETSEMES ,NGISED RAEWTINK

Casualwear Market Research

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VI RETSEMES

The history of fashion all over the world shows a clear

differentiation between what men wear and what women

wear. These differences align with the gender beliefs of

The clothing section is divided into three parts:

Menswear clothing is specially designed for the male body,

according to age, style, occasion, geographical conditions

prevalent. It includes footwear and accessories, too.

The new section, 'Unisex' is apt for both, menswear and

The market has also pushed an ever-

CASUAL WEAR CASUAL WEAR

The increasing availability of international fashion at affordable rates is causing casual

SMART CASUALS SMART CASUALS

PORTY CASUALS SPORTY CASUALS

CASUAL WEAR CASUAL WEAR

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