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Unit XI: The: New 4p's of Pharmaceutical Marketing
Unit XI: The: New 4p's of Pharmaceutical Marketing
New 4p’s of
Pharmaceutical
Marketing
LEMERY, Bjorn Russel
MALIHOC, Ahira Dawn
NAGNAL, Florence
THE TRADITIONAL
4Ps:
▸ Product
▸ Price
▸ Place
▸ Promotion
The New 4p’s of Pharmaceutical
Marketing
1. CONTROLLED 2. UNCONTROLLED
Predictive Peer-to-peer
Modeling Participation
Personalization
CONTROLLED